More than a million user-created LittleBigPlanet levels have now been uploaded.
They've been played over 244 million times. A new level has been published every 21 seconds since launch.
Did you see it on the video? Oh no? Then visit the US PlayStation blog, where there's a special trailer to celebrate hitting the million mark.
The post suggests popping back to the blog on 18th August as, "The folks at Media Molecule might have something interesting to tell you about then." Ben Fogle Sackboy costume? Here's hoping.