1m Japanese X360s by summer! News
Xbox 360 News by Games Industry.biz
Xbox Japan's business manager, Yoshihiro Maruyama, has announced that Microsoft is aiming to sell 1 million Xbox 360 units in the region by summer 2006.
In an editorial published in Dengeki Xbox 360 magazine, Maruyama wrote: "It's only a target, but the one million mark is a figure we'd like to reach by next summer."
"And then we'd like to go to 1.5 million, then 2 million in next year's end of year sales rush," Maruyama continued.
"We believe the one million mark to be an important figure. If we cross one million, it will be easier for developers to do business, so we'd of course like to reach it quickly."
Microsoft is clearly hoping that its next-generation console will perform much better in Japan than the original Xbox - sales of which have yet to reach the 500,000 mark in the region. The Xbox 360 is set to launch in Japan on December 10th, priced at YEN 39,800 (GBP 190) for the hard drive-bundled premium system.
Launch day software titles will include Need for Speed: Most Wanted, FIFA 06 and Perfect Dark Zero. However, Tecmo's Dead or Alive 4 - a key title for the Japanese market - has been delayed and will not hit the shelves until December 17th.
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Comments: 1-35 of 35 in total
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Mike69_2004
05/12/05 @ 11:52
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" I think the console is too big in size for Japan."
isnt it smaller than the ps3?? |
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Baldanders
05/12/05 @ 11:55
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Lucky gits £190 for the premium 360. Thats the price ms offer them because the original xbox never did any good over there. In that case I hope the 360 does shit over here then and maybe we get a big chunk off their next console.
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i personally feel that however hard microsoft will attempt to gain a prominent market share in the japanese territory, by default, the fact that the machine is AMERICAN, the japanese will not take it to heart. Adding to that is the fact that the type of games that the japanese prefer, which i believe are more stat based games, the 360 does not have near enough of these type of games in which to appeal to the japanese gamer. I think that there are a lot of factors in the reasons as to why the xbox has not really prevailed in japan. I hope someone out there can fill me in as to why that is. I hope my comments are vaild though.
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I think what MS has to realise is that the Japanese are simply not that interested in shooters. They might make the console look good, but it all depends on whether or not they they can deliver the kind of games that are popular over there. At least in last generation, all they did was dumping all these FPS games on them and then they couldn't understand why they didn't sell. Heck, even Metroid Prime blew in Japans because it was a shooter.
Anyway, at least that's my pet theory. No matter how you look at it though, MS is facing an uphill battle, and they have to prove that they have games worth playing, rather than Sony who can pretty much rely on their reputation. |
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BillGaitas
05/12/05 @ 15:03
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Japanese people dont like games, japanese people like japanese games. The japanese market is very very based on a few type of games that usually dont even reach Europe. So the real question is: Will the 360 have enough japanese games?
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Fozzie_bear
05/12/05 @ 19:46
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"It's only a target, but the one million mark is a figure we'd like to reach by next summer."
It's my target to have shagged all of Girls Aloud by next summer. Apart from the ginge, obviously. |
Comments: 1-35 of 35 in total
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