Square Enix's Final Fantasy XI is the latest MMO to become available via digital download.
The company's European arm has struck a deal with Metaboli and its partners, including Virgin Media, to sell the PC version of the game online.
For GBP 29.99 or EUR 39.99 you get the 2008 Edition of the game - that's the original release plus all four expansion packs: Rise of the Zilart, Chains of Promathia, Treasures of Aht Urghan and the relatively sensibly-named Wings of the Goddess. Plus the standard one-month subscription, naturally.
FFXI follows Age of Conan and EVE Online into the brave new world of non-physical media - both those games are available from Steam or from their developers' websites. You can also buy World of Warcraft expansion The Burning Crusade as a direct download from Blizzard.