Shopper enthusiasm for Battlefield: Bad Company 2 may not have been as fervent as for Modern Warfare 2, but DICE's shooter has gone on to break a record of its own, becoming the best-selling March release on record in North America and Europe.
Released in the first week of the month, Bad Company 2 has now sold over 2.3m copies - according to EA's internal counter.
Players have amassed 81bn points during online multiplayer battles and unlocked 43m weapons and gadgets. Also, more than 6m YouTube videos of gameplay have been recorded and the BFBC2 Twitter account has 44,000 fans - the most of any EA game and more than Eurogamer's Johnny Minkley.
Just in the last 24 hours, over 2.9m hours of BFBC2 have been racked-up online. The most people together online at one time is recorded as 230,000.
Comparisons were always going to be made between Battlefield: Bad Company 2 and Modern Warfare 2. To combat that, EA and DICE went on an aggressive PR campaign, flaunting dedicated PC servers, parodying viral videos and shouting about free map DLC.
Infinity Ward and Activision appear to have done nothing other than be responsible for the world's best-selling videogame.
Nevertheless, EA and DICE did deliver. "Modern Warfare is the obvious benchmark, and Bad Company 2 meets and even passes it with ease," we said in our Battlefield: Bad Company 2 review, before awarding the game 9/10.