APB Reloaded has 3m registered users

By Wesley Yin-Poole Published 16 December, 2011

Rebooted MMO off to a good start.

APB Reloaded has seen an impressive three million people register to play a week after launching on Steam.

The free-to-play MMO is a rebooted and rebuilt version of failed Realtime Worlds effort APB. GamersFirst, with the help of some of those who worked on APB at the now closed Scottish studio, implemented a free-to-play business model and tinkered with the gameplay.

Rahul Sandil, SVP of marketing and business development for GamersFirst, said: "We recognised the potential for APB Reloaded to be a true breakout hit in the free-to-play category all through beta testing.

"We quickly amassed a vocal, dedicated community, and they've been instrumental in growing the game and helping better the experience. We also attracted a partner in [a]list games, a digital game market maker who launched a worldwide campaign to raise the game's visibility and help it appeal to a broader audience.

"Ultimately, players who discover a new free game decide if there's enough value and quality to keep playing, and APB Reloaded's trajectory tells us a growing number are being blown away by what they're getting."

Meanwhile, APB Reloaded has launched the first DLC, called the Fight Club. It adds short-form battles that emphasise player communication and small unit tactics in a mid-city construction site and a secure shipping yard.

Picture of Wesley.

About Wesley Yin-Poole

Wesley is Eurogamer's news editor. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.

Read more articles from Wesley by visiting the Wesley Yin-Poole archive page.

You may also like...

Comments (11) Latest comment 5 months ago

Comments for this article are now closed, but please feel free to continue chatting on the forum!

  • MonstroUK #1 5 months ago

    I worked at RTW for a number of years. I worked my way up from the QA room all the way to the being the Community Manager for North America. Despite everything that happened to APB I wouldn't trade my time there for the world. Great people and a great premise. It's a real shame what happened but it's totally understandable why it did. RIP Realtime Worlds.

  • levitate #2 5 months ago

    Sounds interesting. I might actually give this a try over the holiday.

  • Arsecake_Baker #3 5 months ago

    @levitate
    "Sounds interesting. I might actually give this a try over Christmas.

    Fixed that for you. ;)

  • icematt12 #4 5 months ago

    As someone who is in the SPCI testing program, my passion for APB is there. The Colby server (NA-West) is a nice place, feels like a better community than the EU Patriot server I am usually on. Again, same as SWTOR, large launch numbers are one thing but it's also about how long they stick around for and how much they spend.

    One last note, I don't think the last paragraph gives Fight Club much justice IMO.

  • Moth_Pope #5 5 months ago

    Really wanted this game to be good back when they announced it. Thought it'd just be pretty much Saints Row as an MMO. Turned out pretty terrible though and nothing I'd pay a monthly fee for. Could be decent enough as a free-to-play game though.

  • Ryze #6 5 months ago

    APB's still around?

    How quaint...

  • ISmoke #7 5 months ago

    Still feeling a bit burned because i purchased the full game and didn't even play it for more than a hour! I may give this another go though

  • ISmoke #8 5 months ago

    @gotyourmoney Pirates had nothing to do with APB failing. The game itself did that all on its own.

  • amfamaster #9 5 months ago

    i am, unfortunately, one of these 3m expecting this to be any good. How stupid of me, damn waste of bandwidth -.-
    Edited by amfamaster at 16/12/11 @ 13:11

  • danidrums #10 5 months ago

    Alien Persus Bredator?

  • danidrums #11 5 months ago

    @gotyourmoney lol