Cloud gaming company OnLive would "love" to talk with Microsoft and Sony about incorporating its tech in the next generation of consoles.
OnLive, which has just rolled out on tablets and mobiles with a new app, would work "nicely" with the next Xbox and PlayStation 4, OnLive UK boss Bruce Grove told Eurogamer.
"If they decide they want to use our technology, that would be a great discussion because we've already got the infrastructure," he said. "We know how to do it. There are a lot of things we could bring to the table and they could bring to the table. It would certainly be a discussion we would love to have. It would be very interesting.
"For us, it broadens our market. Look at in the same way the Xbox is becoming a media hub. It's becoming more than just a game system. It's just announced with the BBC. In the US it's announced with U-verse for AT&T. They're saying, how do we become more than just this? And this [OnLive] is a service that could quite easily work through their service and would work quite nicely, to be honest."
Have Microsoft and Sony been in touch?
"We have conversations with many people," Grove replied.
Both Microsoft and Sony are rumoured to be working on development of their next generation consoles, with announcements reportedly set for next year.
Analysts have suggested both will offer hybrid solutions - a combination of traditional disc-based gaming and OnLive-style cloud gaming. This approach Grove is certain both Microsoft and Sony will employ.
"We've built this technology to fit the growing broadband trend," he said.
"They've also got to satisfy their userbase that isn't necessarily just going to leap on that. They've got a legacy to support as well as dive forward. We had no legacy to support, which means our userbase by nature is only going to be a connected userbase. So we get to move forward. That unshackles us in a way they can't be.
"Hybrid is got to be the way they're thinking about this. But knowing the technology works, seeing it works, they've also got to be thinking, this is going to be the future in some form. Just in the way with Xbox Live and multiplayer, they build them in, but not everyone takes advantage of them. It just becomes another feature that is part of the general gaming quiver."
Grove once had OnLive up and running on PlayStation 3 - before Sony removed Linux support.
"It was really easy for us to get a client installed and running on it," he revealed. "We never released it, but it was kicking around in our building at the time just so we could prove to ourselves we could do this and make this kind of thing happen."