Mass Effect 3 tweaked for "larger market"

Sequel more commercial than ME1, ME2.

BioWare is in the process of realigning its Mass Effect franchise to appeal to a larger audience, according to EA boss John Riccitiello.

Speaking during an investor Q&A today, Riccitiello explained that Mass Effect 3 will boast greater mass appeal than its two predecessors.

"One of the things that Ray Muzyuka and the team up in Edmonton have done is essentially step-by-step adjust the gameplay mechanics and some of the features that you'll see at E3 to put this in a genre equivalent to shooter-meets-RPG," he said, "and essentially address a much larger market opportunity than Mass Effect 1 and Mass Effect 2 began to approach.

"We're huge believers in the IP and are purposefully shifting it to address a larger market opportunity."

As revealed earlier today, the much-anticipated sequel to last year's acclaimed sci-fi epic will now ship out in early 2012, rather than later this year as originally promised.

Comments (165)

Comments for this article are now closed, but please feel free to continue chatting on the forum!