Bill Roper reappears with big ideas

The once boss of Blizzard returns.

Once powerful game developer Bill Roper has reappeared, and he's got some "bigger PC console-type pitches" to make when the right publisher comes a knocking on his door.

Who is he?

Bill Roper was a big deal; he was director of Blizzard for nearly a decade. He left with other top Blizzard brass in 2003 - a year before World of Warcraft launched - to form Flagship Studios.

Flagship Studios bet everything on action RPG-MMO hybrid Hellgate: London. And lost.

From the wreckage was formed Runic Games, a studio now responsible for acclaimed Diablo-alike Torchlight.

But Bill Roper didn't join that party; he went to Cryptic Studios to helm - what turned out to be - lacklustre superhero MMO Champions Online. In August 2010, Bill Roper departed and dropped off the radar.

What has he been doing?

"I've been talking with a lot of different companies. I've been doing different game designs and talking with everything from publishers to investors," Roper told Gamasutra.

"I've got some bigger PC console-type title pitches that I've just been kind of sitting on, because when I started showing those around to friends in the industry and people I know in the business side, they were all like, 'Wow, that's a really awesome idea. I would totally play that game. [But] You'll never get funding right now."

"Because it's not out there. You know, even for something in the $6 to $8 million range, which doesn't sound like a lot in the scope of what you can spend in the development, it's just really tight right now. There's a lot of money out in the MMO space still waiting for games to launch, right? So, they're very hesitant.

"There is definitely money for like things on the Xbox Live side," Roper added. "There's money that's out there for starting a company in the casual space, that kind of thing."

Roper went on to say that the biggest thing he's doing now is "not limiting myself". When Roper started at Cryptic he had wanted to stay near San Francisco in California, USA. "I had a house. I had personal reasons I wanted to be there," he explained.

"Now, anything that's that a very specific tie is gone. So, I think the deal I made myself is I'm going to go where just the best opportunity is. If that's starting my own company and that's in the Bay Area, that's great. If it's going to Los Angeles or Seattle or China...

"I mean, I want to go where there's an exciting opportunity to do something," he said. "And whether that is my own thing and whether that is working at a company, you know, starting something for them or working in an established organization, I think it's really going to be about what games get done and what the idea is there on how it's going to get done, the business model and all that kind of stuff."

Bertie plays Hellgate.

Comments (17) Latest comment 1 year ago

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  • darkmorgado #1 1 year ago

    Is he the same Bill Roper that occasionally writes tech blogs for BBC?
  • Shikasama #2 1 year ago

    The last time Bill Roper had a big idea he shat out Champions Online.
  • Murton #3 1 year ago

    Bill Roper used to be a big deal, Warcraft, StarCraft, Diablo, back when Blizzard actually made games. He then left the company before it made it huge on WoW and presided over a couple of MMO failures before disappearing from the industry, with nobody really caring about his absence.

    Now he's back and more some more bright ideas, but no funding, and we're supposed to get really mega-excited about this? As one of the old guard Roper should know better than anyone that you're only as good as your last game and while his involvement in the Blizzard classics will never be forgotten, all anyone will remember is Champs Online and Star Trek Online.
  • optimusprym8 #4 1 year ago

    Who has he teamed up with, Richard Garriott?
  • TheDudesRug #5 1 year ago

    He looks exactly like fat Andy from the pub.
  • Anciegher #6 1 year ago

    Seems like a desperate man. Why is this news?
  • DirectAim #7 1 year ago

    I have some fucking top ideas for games, I have a team of highly skilled gamers who are able to pick out the faults in ANY game! We can advise game developers on what needs to be done to make a shite game successful, we only charge 100k per game!


    Now that's news, EG write an article on it and I guarantee It will be better than the one above!
  • MaxiSleep #8 1 year ago

    Bill Roper will dance for food.
  • Distributor #9 1 year ago

    Mr Roper...go and play golf. A lot of the stuff you touch in the gaming industry turns into a soft pile of poo.
  • levitate #10 1 year ago

    Hellgate: London is out now on PC.

    A-yeah. Mhm. Is it April fool's already?
  • cw- #11 1 year ago

    This article just looks like Mr.Roper saying "I'm back and looking for a job" .. why do we (gamers) care? :p
  • Creasy #12 1 year ago

    While I really like the guy (since I've been a blizz fanboy for about 15 years now), it just doesn't matter in the game industry.
    not single people make a game great, since (for 99,9%) games aren't about art, but about technical stuff.
  • linksdad #13 1 year ago

    ^^^^ Its the art that makes the technical stuff shine ^^^^
  • dingo75 #14 1 year ago


    Hellgate: London is out now on PC.

    A-yeah. Mhm. Is it April fool's already?


    I think technically you can still play it in single player although the servers are dead.
    So it's true what EG says. :p
  • Gastrian #15 1 year ago

    Post deleted at 17:56:43 13-04-2012
  • brod #16 1 year ago

    I'm tired of well known gaming industry people popping up on gaming websites in thinly veiled 'looking for work' articles.
  • Spekingur #17 1 year ago

    I liked Hellgate London :/
    Too bad the multiplayer didn't have Diablo-like hosting, would probably have been more successful that way.