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Publishers schtum on UK price increase

Only EA openly responds to Activision's play.

Publishers are treading carefully following the UK price increase of Call of Duty: Modern Warfare 2, opting for cautious, non-committal reaction.

When asked by Eurogamer whether they would follow Activision's lead, major publishers including Ubisoft and THQ declined to comment.

EA responded by telling Eurogamer, "There has been no change in our trade pricing policy and no change in RRP."

Activision has raised the suggested retail price of COD:MW2 to £54.99, and while retailers can price games as they please, any impact on them could be passed onto the consumer.

Activision blamed weak pound-to-Euro exchange rates and the rise in development costs for the need to raise its price.

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About the Author

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Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.


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