Perhaps the most exciting thing to emerge from Phil Harrison's keynote address was LittleBigPlanet, a game Sony reckons embodies its "Game 3.0" concept perfectly.
Developed by Media Molecule, it simply presents you with the tools to create your own entertainment. You start as a little brown creature who appears to be made out of wool, in a backyard like environment, bumbling around the place in an effort to work out how to interact with different bits and pieces. Once you've got this under control the whole experience opens up, allowing you to place different objects in your world using a cut and paste type system.
All of the objects are made out of materials, like wood, fabric and metal, and the whole game has a charming look.
The key factor for Harrison and Media Molecule is that there is no limit to what you can achieve, which was highlighted by a demonstration led by lead designer Chris Healy. The maximum of four players participated in a pre created game, the object of which was to collect the sponge resource.
Simple running and jumping soon escalated into players using jetpacks, before banding together to overcome more difficult obstacles. It was a fast a fluid demonstration that left big smiles on most people's faces.
There's no information on a release date as yet, but you can satiate your thirst for the game with the latest screenshots from the show.