Mario & Sonic at the Olympic Games has notched up a third consecutive week at the top of the UK All-Formats Chart.
However, it remains one of only a handful performing consistently as the first quarter gets into gear and newcomers rattle the list.
Lost: The Video Game managed its first week at three, beaten to two by the Duracell-like performance of Brain Training and its fresh DS Lite bundle offer.
Frontlines: Fuel of War entered at four, followed by Call of Duty 4 at five and other newcomer Lost Odyssey at six.
More Brain Training jumped back up into seven, echoed by renewed zeal for Fifa Street 3 at eight and a leap from 29 to nine for Pro Evolution Soccer 2008 - thanks to a PSP release.
Rounding off the chart at 10 was fresh Sims 2 expansion FreeTime.
Other notable movers were Wii Play falling from five to 27, Devil May Cry from 4 to 15, FIFA 08 from 8 to 17 and Turok from 7 to 18.
Assassin's Creed also tumbled down from 13 to 28, The Simpsons from 10 to 29, and Need For Speed ProStreet from 16 to 30.
The UK All-Formats Top 40:
- Mario & Sonic at the Olympic Games (Wii, DS)
- Dr Kawashima's Brain Training (DS)
- Lost: The Video Game (PS3, Xbox 360, PC)
- Frontlines: Fuel of War (Xbox 360, PC)
- Call of Duty 4: Modern Warfare (Xbox 360, PS3, PC, DS)
- Lost Odyssey (Xbox 360)
- More Brain Training From Dr Kawashima (DS)
- FIFA Street 3 (Xbox 360, PS3, DS)
- Pro Evolution Soccer 2008 (Xbox 360, PS3, PS2, PC, DS, PSP)
- The Sims 2: FreeTime (PC)
- Sight Training (DS)
- Professor Kageyama's Maths Training (DS)
- Game Party (Wii)
- Unreal Tournament 3 (PS3, PC)
- Devil May Cry 4 (PS3, Xbox 360)
- Cooking Mama 2 (Wii, DS)
- FIFA 08 (Xbox 360, PS3, PC, Wii, PS2, DS, PSP)
- Turok (PS3, Xbox 360)
- PDC World Championship Darts 2003 (PC, Wii, PS2)
- Burnout: Paradise (PS3, Xbox 360)
- Ratatouille (Xbox 360, PS3, Wii, PC, PS2, DS, PSP, GBA)
- Sonic Riders: Zero Gravity (Wii)
- Carnival: Funfair Games (Wii)
- Guitar Hero III: Legend of Rock (Xbox 360, PS3, Wii, PS2, PC, DS)
- 42 All-Time Classics (DS)
- New Super Mario Bros. (DS)
- Wii Play (Wii)
- Assassin's Creed (Xbox 360, PS3)
- The Simpsons Game (Xbox 360, PS3, Wii, PS2, DS, PSP)
- Need For Speed: ProStreet (Xbox 360, PS3, PC, Wii, PS2, DS, PSP)
- Cooking Mama (Wii, DS)
- Lego Star Wars: The Complete Saga (Xbox 360, PS3, Wii, DS)
- Big Brain Academy: Wii Degree (Wii)
- Big Brain Academy (DS)
- WWE SmackDown Vs. Raw 2008 (Xbox 360, PS3, Wii, PS2, DS, PSP)
- Tiger Woods PGA Tour 08 (Xbox 360, PS3, Wii, PC, PS2, DS, PSP)
- Ben 10: Protector of Earth (Wii, PS2, PSP, DS)
- Conflict: Denied Ops (PS3, PC, Xbox 360)
- Football Manager 2008 (PC, Mac)
- Sonic and the Secret Rings (Wii)
Leisure software charts compiled by Chart Track, ©2008 ELSPA (UK) Ltd.