EA's Battlefield 3 Facebook adverts worked big time

Cost a fraction less than the Wasteland 2 Kickstarter raised.

EA spent as much money on a Facebook advertising campaign for Battlefield 3 as Brian Fargo raised through Kickstarter to fund Wasteland 2.

OK, persnickety, it's not quite as much: EA spent $2.75 million and Fargo raised $2.93 million.

But that's not even the best bit.

The best bit is that by spending $2.75 million on Facebook Battlefield 3 advertising, EA made a return of 440 per cent in game sales, raking in $12.1 million.

"Electronic Arts recently spent $2.75 million promoting Battlefield 3 on Facebook," said Facebook bigwig Sheryl K. Sandbag err Sandberg during an investor call last night, reported by GamesIndustry International.

"They [EA] attributed $12.1 million of their sales to these ads, translating to a 4.4x return on their Facebook marketing spend."

Boring-talk for "it worked".

EA's Battlefield 3 success wasn't an isolated case, either. Apparently, two-thirds of 60 advertising campaigns made a return of 3x or better, and just under half made a return of 5x.

In other words, advertising on Facebook works - and it works for Facebook's bank balance, too. Expect more of it.

Battlefield 3!

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (44)

About the author

Robert Purchese

Robert Purchese

Senior Staff Writer  |  Clert

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.


You may also enjoy...

Supporters only

Comments (44)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store