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Modern Warfare 2 costs GBP 55 News

Xbox 360 PlayStation 3 News by Robert Purchese

17 July, 2009

(Correction: This story originally stated that Need for Speed: Shift would retail for a higher-than-usual price in the UK, but this is not the case. "There has been no change in our trade pricing policy and no change in RRP," the publisher told us on Friday. Shift is available for GBP 44.99 from GAME or can be purchased as a Collector's Edition with added extras. We sincerely regret the error.)

Activision has confirmed that Call of Duty: Modern Warfare 2 will arrive this autumn with a suggested retail price of GBP 54.99, as a weak pound and record development costs take their toll. Their toll of GBP 54.99, to be specific.

Other publishers are expected to follow suit, claims MCV.

"You can't continue to trade as normal when the biggest territory in Europe has seen cost of goods increase by 30 per cent due to the strengthening of the Euro. Publishers somehow need to offset this drastic increase in costs," commented THQ's publishing boss Ian Curran.

Nintendo addressed the issue in March by pushing the price of the Wii to 199.99 - a price hike of around 20 quid.

The problem comes, however, if and when the pound returns to strength. Do those already established trade prices then drop?

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Comments: 1-50 of 248 in total | next 50 »

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mkreku
17/07/09 @ 08:04
#1
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55 quid? Modern warfare against us consumers, perhaps.
George Roper
17/07/09 @ 08:05
#2
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LOL!

They don't really expect people to accept that weak excuse to cash in on the popularity of COD4, do they? What a bunch of jokers!
kj66246
17/07/09 @ 08:05
#3
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disgusting!
oxymoron
17/07/09 @ 08:05
#5
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I pre-ordered this from amazon.co.k and i think they have a price promise gaurantee, that they don't change the price if it goes up, they do change it if it comes down though.

i think, anyone know for sure?
Bursiene
17/07/09 @ 08:06
#6
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Absolute shit greedy C**ts
chanderzz
17/07/09 @ 08:06
#8
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The recession hasn't affected any other games prices and im sure recently i read the pound was up against the dollar again, surely there should be a price hike there to?

I call money grabbing bastards!
BBIAJ
17/07/09 @ 08:07
#9
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Ouch! I guess the Prestige Edition is going to cost a ludicrous amount then!?

And what of Play.com's Assassin's Creed II: Black Edition I wonder? That's currently at £69.99...
skillian
17/07/09 @ 08:08
#10
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The problem comes, however, if and when the pound returns to strength. Do those already established trade prices then drop?

Well of course they will. When the pound was massively strong and worth more than $2 I remember all our game prices dropping drastically as a result, right?
AphoticCosmos
17/07/09 @ 08:09
#11
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Weak pound?

What? Against the dollar, the currency of the nation with a deficit of several trillion?

It's been rising almost non-stop against the dollar for half a year. I don't see any other publishers or developers deciding to increase the price by a whopping £15 because of currency fluctuations. I'm definitely calling bullshit on this one. I've cancelled my pre-order anyway. I'm not going to give any money to the bastards at Actiblizz, and I'm not paying their absurd prices.
Edited 1 times, most recently on 17/07/09 @ 09:10
Steroyd
17/07/09 @ 08:09
#12
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The weak pound eh? It has ABSOLUTELY nothing to do with a COD title capable of selling 10 million worldwide then.
Mooglepies
17/07/09 @ 08:11
#13
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DO WHAT YOU WANT COS A PIRATE IS FREE, etc.

In seriousness, PC version hasn't changed price so far so will pick it up on that.
UncleLou
17/07/09 @ 08:11
#14
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Entirely their business to set the price to what they want, but seeing how the RRP in the €-zone is higher than for other games as well, the weak pound is an, er, weak excuse.

Not the first time Activision do this, btw. The PC version of Quantum of Solace, and another Activision game 8forgot which one now) were 59,- € as well in some shops (while PC games usually are between 40 and 50 € max).
Edited 1 times, most recently on 17/07/09 @ 09:13
jaluuk
17/07/09 @ 08:11
#15
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The annoying thing is that they know people will buy MW2 anyway. Now Need for Speed Shift I can happily ignore...
Grump
17/07/09 @ 08:11
#16
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I remember the good old days when full price was £9.99 (on cassette). You could even get some decent quality titles for £1.99!

Yes I am old.
Perfecto
17/07/09 @ 08:11
#17
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It's expensive and they know it won't be in the bargain bins for a good 2 years. They have priced it high because they know theres a massive demand for it. Activision strikes again. This high price point does mean however that I won't be buying it until it at least resembles a standard game price.
dynarama
17/07/09 @ 08:11
#18
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They can charge what they want, but i will never pay more than 30 quid for a game ever again.

Patience I got, money I haven't!
Kratos1986
17/07/09 @ 08:13
#19
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Then they complain about piracy.

To be fair though Activision are losing hundreds of millions every quarter and haven't made a profit in a long time.

Most of the development studios are losing a lot of money and half way to being shut down.

I believe only Valve and Blizzard posted profits the last 2 quarters with every other developer losing money(apart from Nintendo of course).
nottingham01
17/07/09 @ 08:13
#20
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greedy load of shit heads
cyacomini
17/07/09 @ 08:13
#21
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Dear Activision,

Kindly suck my balls.

Many thanks

---------------------------

Absolute nonsense and a very (VERY!) lame excuse in attempt to cover it up. They know this will sell bucket loads and this behaviour can only be called profiteering.

Tis a sad day for gamers.
Kremlik
17/07/09 @ 08:15
#22
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All this has done is hampered getting it from shops on release day - Between Amazon, Play, Shopto and those achivement warriors that WILL trade it in within the week give it a month or two it'll drop and places like HMV/Game(station) will have in on 'star buy' offer or something..

At least it's somthing to add to my Lovefilm list
Bursiene
17/07/09 @ 08:15
#23
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Tempted to preorder this at argos for £35.99 however it wont be delivered on the day of release. What to do?!
Edited 1 times, most recently on 17/07/09 @ 09:15
Steroyd
17/07/09 @ 08:17
#24
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I don't see any other publishers or developers deciding to increase the price by a whopping £15 because of currency fluctuations. I'm definitely calling bullshit on this one.

It's increased by £5, the RRP for all games is £50 but in-stores usually sell it for £45 or £40 even less with online retail.
liverpoolfc
17/07/09 @ 08:18
#25
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one word BOYCOTT
Edited 1 times, most recently on 17/07/09 @ 09:20
shamblemonkee
17/07/09 @ 08:19
#26
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55 quid. lol. no buy.
cencloud
17/07/09 @ 08:19
#27
+5
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increased costs? arnt they using the COD MW Engine? so they just made new content around it and charge a extra 15 pound? bollocks! currency fluctuations don't account for a 15 pound difference.
Widge
17/07/09 @ 08:19
#28
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"Activision are going to have to cut their prices or else I will have to stop supporting them"

According the Activision logic.
4thVariety
17/07/09 @ 08:20
#30
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They simply want to stop the current trend of many people on the continent importing from the UK. Ordering on Amazon.uk will usually be at least 20% cheaper than buying at any store. Since it is the EU, no restrictions apply and why would anybody have himself overcharged?
Zomoniac
17/07/09 @ 08:20
#31
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Absolutely nothing Activision do can surprise me any more. I urge everyone to wait a few weeks and buy it second hand to ensure that Activision don't get a penny. I would sooner download a copy and send a cheque for £40 to Infinity Ward and tell them to distribute it amongst the development staff than contribute to the wallets of the fucking scum that run Activision.
cyacomini
17/07/09 @ 08:20
#32
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"i dont give a fuck what they charge - i'll be downloading it and playing it for nothing, most likely a few days before retail anyway"

Which probably also contributes to the rest of us having to pay arse over elbow - thanks for that.

Idiot.
glottis0
17/07/09 @ 08:20
#33
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I take it the steam version will still be normal price then, given that the production costs have not changed?
youhavenomail
17/07/09 @ 08:21
#34
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Are these the jokers who petulantly demanded a PS3 price-cut?
Machetazo
17/07/09 @ 08:21
#35
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Hahahahaha!
Now they can fully get stuffed. They dumb down from the last game, and now want to charge me more to experience that carp?
Seriously?!

OpFlash2 all the way, now. Flaming Activision - right back in my bad books.
Anyone else thinking of doing this: Second-hand looking increasingly attractive, once the goalposts are changed in this way.
Dizzy
17/07/09 @ 08:23
#36
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Grab the money!!!!
WiseGuy
17/07/09 @ 08:23
#37
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Kinda expected this, as others have said tho should be able to pick it up online for £45 somewhere which is more reaonable. Id say this and any subsequent GTA games are the only 2 (i can think of for sure of the top of my head) that could probably pull off of a £55 price.

To put into context for myself tho, i remember handing over £70 of my xmas money for Street Fighter turbo on the 3D0 in Jan 94/95!
Edited 1 times, most recently on 17/07/09 @ 09:23
peteb
17/07/09 @ 08:23
#38
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Every time a publisher does this, I will choose to buy the game second hand. TAKE THAT!
UncleLou
17/07/09 @ 08:23
#39
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i dont give a fuck what they charge - i'll be downloading it and playing it for nothing, most likely a few days before retail anyway.

Only cowards freeload. Proper men shoplift and support the industry that way.
LowEnergyCycle
17/07/09 @ 08:25
#40
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I guess I'm waiting until this is cheeper in the second-hand shelves then.

Of course, that way the greedy bastards get NONE of my money. An added bonus.
Steroyd
17/07/09 @ 08:26
#41
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Are these the jokers who petulantly demanded a PS3 price-cut?

Even better is that they actually said they'd consider not supporting the PS3.
Kirly_Wombat
17/07/09 @ 08:26
#42
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So what? The rate game retailers have been slashing prices this year has been excellent, being able to get new releases a few weeks after release for 30 or less if you shop around. Although if you just have to have it on launch day, I feel bad for you.
homerramone
17/07/09 @ 08:27
#43
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Buggered if im going to pay an extra £5 to get this in the first month.
£5 extra for the privelidge of the online lagging, and bieng swamped with campers desperate to be the first to get a gold cross. no thanks.
skillian
17/07/09 @ 08:27
#44
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I would sooner download a copy and send a cheque for £40 to Infinity Ward and tell them to distribute it amongst the development staff

I have considered doing this before. What do you think would happen, anyone ever tried this?
grantw01
17/07/09 @ 08:28
#46
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lol this is gonna go one of two ways, 1. people will fork out the extra cash 2. the game wont sell and activision will go "noooooooo"
Fab4
17/07/09 @ 08:30
#47
+5
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Bend over and scream "Let's Do This!" ;)
skillian
17/07/09 @ 08:30
#48
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I predict outcome 1.
EvilBob_leeds
17/07/09 @ 08:34
#50
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Weak pound .... naked profiteering ... whatever. Since Activision is an American company, did they dish out the savings to the European market when the dollar was as weak as nuns piss? Nope. Greedy yank wankers.

Comments: 1-50 of 248 in total | next 50 »

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