Adverts promoting American presidential candidate Barack Obama have appeared in Burnout Paradise and a reported eight other EA games.
As such, the adverts appear only in Xbox 360 versions of Burnout Paradise, Madden 09, NASCAR 09, NBA Live 08, Need for Speed Carbon, Need for Speed ProStreet, NFL On Tour, NHL 09 and Skate.
Each game must also be connected to Xbox Live from one of 10 states in North America for the adverts to be viewed.
Massive apparently approached both Barack Obama and rival presidential hopeful John McCain about running in-game campaigns. The latter declined. Perhaps he was busy making chips.
The US presidential election will take place on 4th November this year.