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Vote Obama ads appear in EA games News
Xbox 360 News by Robert Purchese
Adverts promoting American presidential candidate Barack Obama have appeared in Burnout Paradise and a reported eight other EA games.
The in-game campaign posters were spotted in the Criterion racer last week. They were put there by Microsoft-owned ad company Massive, according to The Seattle Times.
As such, the adverts appear only in Xbox 360 versions of Burnout Paradise, Madden 09, NASCAR 09, NBA Live 08, Need for Speed Carbon, Need for Speed ProStreet, NFL On Tour, NHL 09 and Skate.
Each game must also be connected to Xbox Live from one of 10 states in North America for the adverts to be viewed.
Massive apparently approached both Barack Obama and rival presidential hopeful John McCain about running in-game campaigns. The latter declined. Perhaps he was busy making chips.
The US presidential election will take place on 4th November this year.
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Comments: 1-47 of 47 in total
Poster
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Britesparc
15/10/08 @ 10:17
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I expect to see Gordon Brown's mug leering down at me from a billboard in Pacific City any day now...
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dazrichards
15/10/08 @ 10:24
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This is really scary. Thankfully I am impervious to adverts but I would still feel a little sick that I was being targeted in this way. I can see a future where Microsoft and Sony will be able to sell my details to businesses. These details could include what I've downloaded and bought plus which games I own (due to being connected to Live or PSN) and how long I play them.
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"This is really scary. Thankfully I am impervious to adverts but I would still feel a little sick that I was being targeted in this way. I can see a future where Microsoft and Sony will be able to sell my details to businesses. These details could include what I've downloaded and bought plus which games I own (due to being connected to Live or PSN) and how long I play them. "
You can be 100% sure this is what "they" are planning. I prefer my games ad free. Ads are the new DRM! |
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iokthemonkey
15/10/08 @ 10:54
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I saw a screenshot of the adverts, they read "Early voting has begun"
---- I believe in the US you can "vote early" if you're going to be out of the country. Regardless of your political leanings, it's good to see a politician reaching out to the apathetic generation in an attempt to get them to vote by using other means. And it's no worse than a campaign ad on TV. I mean, do people find it offensive that some games have commercials for real-world products in them? Of course not. So why get so upset when a campaign ad appears? |
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I'm just happy the politicians realise video games exist and are a legitimate entertainment medium, it's going to look weird if the whole Ban This Sick Filth starts again for whatever reason and the Obama administration starts pretending games are like some kind of Evil Pac-Man like McCain probably imagines.
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The Bodybuilder
15/10/08 @ 12:33
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>"I can see a future where Microsoft and Sony will be able to sell my details to businesses. These details could include what I've downloaded and bought plus which games I own (due to being connected to Live or PSN) and how long I play them. "
Future? |
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IronCladChicken
15/10/08 @ 12:52
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I love the way Eurogamer forum posters get so deeply morally offended by absolutely every article on the site.
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IronCladChicken
15/10/08 @ 12:54
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@DFawkes
According to National Voter Turnout in Federal Elections and Turnout in UK general elections We are pretty much the same as thwe US (maybe a little higher on average?) Not that it's interesting, just your comment intreaged me and I thought I'd share the results of my Google search :) |
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iokthemonkey
15/10/08 @ 13:09
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McCain not so keen on the whole idea.
---- Yeah, but had it been "Ultimate Deer Hunt" he'd have been all over it. |
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Who the hell would change their voting intentions based on a picture of someone in a random videogame?
I'm also pretty sure that being impervious to adverts is not exactly difficult. You've seen the usual caliber of advertising these days, right? I'm pretty sure they recruit marketing departments directly from soup kitchens.
Edited 1 times,
most recently on 15/10/08 @ 15:04
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the_jamaster
15/10/08 @ 14:33
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I don't like this but it's clear what Obama's campaign is trying to do, target younger voters and it may succeed. John McCain dosen't know how to use the internet let alone have time to play games.
That's the differnce between British and American politics. In America you can advertise all you want until the point you drive people insane. Thankfully that isn't happening over here yet. |
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If I pay money for a game then I should have the right to choose if it has adverts and be allowed to skip logos at my leisure 'NO'. The fact that the BurnOut Paradise logo has an altered Great Seal New World Order image with the old EA square, circle and triangle logo at the bottom of the pyramid makes it all that more disturbing.
I reckon if our games are going to be plastered full of ads and information gathered then games should be a lot cheaper is not free, if we let EA get away with this, then everyone will follow because devs and publishes will have no choice! Back to the topic, I hate present American politics, all a bunch of idiots since Jimmy Carter in my opinion. |
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"if we let EA get away with this, then everyone will follow because devs and publishes will have no choice! "
You ARE aware for how long we've HAD ads in games??!? This has been happening for a long time now! It's just this is a big (ish) news story about them. "Stupid American politics! Why should we care? " Look at the last 8 years.. Look to see what happens when you have a "certain type" of american president - and how it effected THE WHOLE WORLD. (that's presuming you're old enough to remember further back than 8 years) |
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“You ARE aware for how long we've HAD ads in games??!?”
Yes but not on the scale I reckon is being planned and directed specifically at the small markets and individuals. “(that's presuming you're old enough to remember further back than 8 years)” Those are the ones who vote for McCain as they don’t believe in dinosaurs for probably the same reasons.lol |
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iokthemonkey
15/10/08 @ 15:30
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I don't like this but it's clear what Obama's campaign is trying to do, target younger voters and it may succeed
---- It's been their approach all along. There's a massive level of apathy in the USA (and in the UK) regarding the whole procedure but it's time people woke up and started paying attention. You can affect change and this is a great way of bringing it home, regardless of party politics. |
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cyber_nicco
15/10/08 @ 15:46
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We are expecting a rather large turnout this election. Voter registration is at an all-time high.
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yagisencho
15/10/08 @ 19:42
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(eurogamer interpretted my arrows as markup)
I am both a game player and a registered voter. Seems like the Obama campaign 'gets' it. But then again, I don't play any of the games that offer up the live ingame advertising.
Edited 1 times,
most recently on 15/10/08 @ 20:45
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"I wonder how much the games playing section and the voting section of America overlap. It can't be very much to be honest"
Right, also people who like Music, Movies and Books don't vote much I hear. What are you on? Gaming is a mainstream activity in the USA and the UK. Of course gamers vote, just not the under 18 ones. |
Comments: 1-47 of 47 in total
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