Used sales double Dead Space userbase
Schofield: 1.5m bought it, 3m played it.
Visceral Games boss Glen Schofield has suggested that used-game sales doubled the amount of people who played Dead Space.
"We also did studies on sort of how many unique users there were on the PSN network and Xbox Live and realised, you know what, there's over three million people that have played Dead Space," Schofield told the EA Underground podcast (thanks Kotaku).
"Maybe we've only sold one and a half million or whatever the number is, but there's something there because that means that, okay, there were a lot of used sales."
Schofield was speaking as part of the apparently never-ending inquisition into why Dead Space (and Mirror's Edge) received good review scores and sold less than expected.
He also brought up the other usual suspects: the fact the games came out at a really busy time of year, that they were new IP rather thank bankable brands, and that neither had multiplayer features, which help prevent people flogging their finished games back to the shops afterwards.
Dead Space only managed a 7/10 with us but received heftier acclaim elsewhere, and you voted it your 10th favourite of 2008. EA has said to expect a sequel.
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Comments (74) Latest comment 3 years ago
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Has there been a better selling original title than this? The Sims, Wii Fit (and if you count bundles) Tetris and Wii Sports spring to my mind.
Edit: I sold Dead Space after finishing it recently (on 360). 7/10 didn't do it justice.
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Sequel please.
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and from the ashes of one terrible review was born 'Dead Space Dan'...
also this is just more fuel on the fire for the distributors to push downloaded games, they must really hate the pre owned market.
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I don't know, it sold 1,5 million in a couple of months. For a non exclusive, non brand game in the busiest time of the year, that's nothing to be sneered at. Exactly how well where people expecting it to sell? :/
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I was a fantastic game, although I could see why it would have been traded in, especially near that time of year, I wonder if they will shoehorn some kind of multiplayer into the sequel in an attempt to add longevity to the game? (optional co-op might be nice, i.e.: no AI partner)
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Either way releasing this and mirrors edge at such a busy time next to the likes of FIFA, Call of Duty and Need For Speed, surely they can't be suprised at the numbers it did?
I don't know if it would work, but why don't some publishers try the Nintendo route and actually market there game beyond the initial 1-2 week period of it's initial release?
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It’s an interesting point actually. I know that sales is what everyone gauges the success of a game, but I wonder if looking at the number of players who have played the game on various online networks is also a valid source to deem how successful a game is?
If you could also tap into achievements, then that would give you a better outcome in determining success (for example, every game gives an achievement or trophy for finishing it) as most people who finish a game must have enjoyed it in order to do so.
You could even set a cutoff point to determine ‘success’ – like, to use Dead Space as an example, if a player gets the chapter 8 achievement then that player would count towards the success of the game. Anything less and it wouldn’t…
Now I know this doesn't really help a company make money (which is ultimately the reason people make games), but there must be lots of people out there like me that were perhaps on the fence and dissuaded thanks to 'external sources'. And these figures could perhaps warrant a sequel, If the projected retention figures were high enough.
I think I might have discovered a new analyst position.
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1.5 million sold, 3 million played... what, everyone traded it in?
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Edit: Someone deleted the comment I'm referring, too.
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I only bought Dead Space recently (thanks WHSmiths - £9!) and have yet to play it. My personal take is that there's something distinctive missing in the branding and marketing of the game. With so many games on the market it has to jump out at you, and a game called "Dead Space" with a severed arm on the front is almost void of a psychological hook point. It's only people that pay attention to reviews (ie. us - shh - hardcore) who've really given it a chance.
Oh, and the absolute toilet demo didn't help either. The fact that I've still bought it after how bad that demo was says something about the persistent reputation of this game.
I'm interested to see how the full game actually plays (after I've finished Broken Steel).
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The invincible monster parts where EPIC! It was nervewrecking and an awesome design decision for a game like this.
I thouth the constant need to open boxes to get health and ammo and the very similar fetch quests was the flawed moments.
Great game no doubdt 9/10.
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I did. No need to keep it after getting the full 1000/1000. Still i feel i cant do the same with the fantastic RE5 metal box even though i have 1200/1200 on the game. It might get more DLC though - Hopefully.
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Anyway, on subject. I can see this making a case for chargeable DLC in the future. We all complain about how stopping sales of used games would be a bad thing (I like pre-owned too), but we also accept that a pre-owned sale gives nothing back to the publisher. If a game has a reasonable amount of chargable DLC, even resales will accrue some income for the publisher.
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I don't see why re playability is such a huge factor. Myabe it used to be when I bought 1 game every 4 moths, but it's more 3 a month at the moment with all these bargains. I'd raher have 15 hours of pure awesome for my money. I haven't got time to play all the games on my pile as it is. let alone every game taking me 60 hours.
Oh and the lack of multiplayer doesn't mean jack shit. Bioshock didn't flop now did it. Just sell it better, there's loads of people who don't give a fuck about mp. Most mp is crap tacked on and get's ditched for Halo 3 or COD after 2 weeks anyway.
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Imagine how many copies would sell if it originally retailed at £20 rather than £40.
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Then the shops will not bother with the hassle & everone will be able to buy a nice fresh unscratched disc. The game companys will reap more of the cash. Or just tie 1 copy to 1 console which is what downloading will do.
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I don't see that making a difference to the market. If the rrp on games was cheaper, the resale value of pre-owned would be cheaper as a consequence. It would change the figures a bit, but not as much as you suggest.
And also, its not like publishers just throw dice in the air and price games at whatever number comes back. If halving the price of games meant their profits would soar, you can bet that is exactly what they would be doing.
Edit:
"Games are far too expensive on release £22.99 is a great price point that will end this pre owned madness"
Same response as above. A price cut wouldn't end anything.
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Not perfect of course, but a good solo romp. Not much point in keeping it once it's been completed a couple of times so of course it will sell on. Nothing wrong with that. The trouble with making it cheaper is that it will then look like a cheap game, when it fact it is well polished. I guess if it were released for £25 that would be about right, which is what I got it for. £35 is ridiculous (I like to make at most £1 per hour).
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/ Glares at Dan
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True, but after destroying it the first time you where told that it was regenerating and that you should run. So i did and the damn thing was right behind my back for quite some time. I loved it. Real andrenaline kick.
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/ Growls at Dan
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Fine in theory, but what happens when your modestly priced title still doesn't sell? You end up losing so much money that your studio goes under.
Retail wants their chunk of the profits regardless of the price point, and a £50 quid game takes up as much inventory space as as a £20 one.
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Good job EA, hope the sequel is just as innovative.
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Not even co-op?
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The proliferation of the second-hand market is largely due to the high retail price of games.
Having a high-price means that for many there is more value in a game's resale price than there is in holding on to the game.
However, if you're only going to get £2 for trading in a game, many gamers are not going to bother. Likewise, the current margins for retailers on second-hand games are massive; when these drop, it becomes less worth their time and money.
While still good value, games really need to show much more flexibility in price if they're to get a true mass-market adoption. To say that publishers have arrived at the perfect price point is a tad naive as the reality of pricing is dictated more by a combination of niche marketing, retail overheads, and the risk-averse nature of the industry that dare not leave the incumbent pricing system.
Only when downloads really start to dominate will retail pricing be forced into change.
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I keep all my games. I don't have Dead Space though.
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I didn't finish actually finish it, because by Chapter 7 it was freaking me out way too much. I just had to stop. It's the game that made me realise it's Nice Games Only for me from now on.
It was good though.
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They reduced the price drastrically in a few days to hold up the sales figures. So i would suspect that was more of a problem. Though I think a sequel would do a lot better because many people seemed to have enjoyed it.
The only issue now is many people (including myself) will be thinking with all the glut of games coming out at Xmas, dont buy straight away as one of the games you might want might buckle under the sales pressure... unfortunately this is not good for games companies, but they brought it on themselves.
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In my case, yes. Well, they don't "gather dust" has dust gets cleaned arround here, though, games, as movies and books, and pictures, and... memories are indeed collected and nursed in my kingdom.
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The trouble is we have this weird system where every game costs exactly the same, no matter how much it cost to make or market, and no matter what its expected sales.
To say they have come up with the perfect price to maximise profits is just not true, because there's no way that price would just happen to be exactly the same for every game released.
If customers had expected that lower price for Dead Space and it was advertised as such, it probably would have sold a lot more. Instead they had to rely on people looking at the price sticker on the game before they realise it's a lot cheaper than other similar titles.
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Actually, I have to agree with bitkari on this one and say that the fact that it sold pretty poorly yet had a large number of players, which the devs themselves are putting down to re-sales, definitely leads towards proving that a lower price point for Dead Space would have resulted in higher sales.
I doubt many people bought a second hand copy of Dead Space for more than 75% of retail - probably somewhere between 50 and 75% based on how shops price second hand copies of new-ish games - so it stands to reason that if Dead Space had been priced between £20-30 at launch, the devs may have enjoyed nearly 3 million of genuine sales, rather than 1.5 million plus 1.5 million second-hand sales.
And industries do not have a good track record of listening to people tell them 'lower prices = higher sales = higher revenue = higher profits'. Look at the music industry - it far prefers to stick its fingers in its collective ears and bawl out 'La-la-la', resolutely staying with the demonstrably false theory that lowering the price of albums somehow lowers the 'perception of value' and that piracy is crippling their business model.
Whereas if they reduced albums to no more than a fiver for brand new at retail, I'd bet they see all their sales sky rocket. Hell, I know I'd buy more than the one abum a year I do presently.
But the problem is that its managers, accountants and lawyers who make that kind of decision - and they won't ever make that choice.
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£14.99 for either PS3 or 360 versions from Play
Dead Space
/yes, should have put this on the Bargains thread
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I thoroughly enjoyed it and the week or so it took me to complete was about right for a rental. (so thanks for the 7/10!)
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Just reduce the price to hook more on release - just don't try to force in multiplayer or grinding into the game in order to try to prove that it needs to be full retail price.
Or ensure that you have a DLC ready for after completion, release it 2 months after but ensure that there's a once-only coupon in the box for it, as well as available via pdlc.
I'd gladly take more stuff from visceral, but if it's single player only and purely story based, linear with no replay value i will flat out refuse to spend more than £20 on it, and will most likely just rent it.
Only the core of the core buy games at full price, or the stupid.
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Besides no horror game in space will ever equal System Shock 2
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You are without doubt a nerd. Nothing wrong with that.
What memories?
The memories of you getting the last achievement in a game once again.
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Loads of people must have rented this, surely? It's the sort of game you'd rent and blitz through in a short time. It would be very unwise for anyone to infer that there were 1.5m preowned sales of this game imo. 'OMG TEH EVILZ SECOND HAND MARKET' etc etc....
There's the thing, assuming it's 1.5 million second hand sales is a bit self-serving. How many rented or borrowed the (short) game?
Even if it actually was 1.5 million second hand sales (and no-one rented it or borrowed it from a friend) if there were no second hand sales then it could have been a lot fewer first hand sales. If people couldn't trade in a game against the cost of it new or sell on the game after playing it how many fewer copies would have sold?
I'm beginning to believe that the second hand market isn't quite the villain it's been painted as.
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i cant' figure out why Dead Space isn't worth full price if you like that kind of stuff. It was superslick, technically brilliant and a hell of a ride. Sure replay value might be an issue, but that has nothing to do with price imo. You could well buy Halo 3 and never touch the multi, Not all of us feel the need to play every game 100 hours to get my money's worth, my backlog is way too big for that. Adding a deathmatch option seems to be standard nowadays but I never even try. Just not my thing. just like co-op, would kill a lot of the suspense in this game.
I wish I payed for fullprice for this instead of Gears 2 or Killzone, cause I still can't be bothered to finish those. At least Dead Space was what Resi 5 should have been. I'm buying DS2 day one that's for sure.
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I believe your right. The borrowing from a friend and renting the games probably is a bigger issue. Hard to solve so they blame it on retailers that sells preowned games. Stupid.
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The horror!
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I'm beginning to believe that the second hand market isn't quite the villain it's been painted as.
This
Honestly, the only thing I see wrong with the current system is the amount you get back for a game vs the price a second hand game sits on the shelf for. Other than that the balance is just about right.
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I'm tempted by both - the 360 for the surround sound and proximity of the toilet, and the PC because it's a shooter and I always get on better with a mouse. Any advice?
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So I guess that's no help to you really, except to say I normally much prefer a mouse but this game worked quite nicely with a pad I thought.
edit: also, the surround sound was really something special in this game, so if you can't get that on your PC that's something I'd take into consideration too.
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You are without doubt a nerd. Nothing wrong with that.
What memories?
The memories of you getting the last achievement in a game once again.
I'm not really sure what "nerd" means, I have a US buddy who once told me that nerd is rather offensive, but tbh I'm not sure, so I'm keeping a positive attitude. Anyway, if it means a collector, yes, I am. And my "memories" do are not but "Achievements" like you promptly and in every thread stalk me with. Memories are everything and I'm a fan of keeping them, just the other day I found my 10 years old copy of Nietsche Zaratrusta, and thought, what a pretentious litle cocky teen I was, and laughed out loud.
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Games need some form of quality MP included if publishers don't want people selling them on, or some other gameplay element that encourages retention. Is 'value-add' the correct jargon? Digital distribution may solve the 2nd hand market 'problem' eventually anyway.
Personally, I don't see a 2nd hand market for games as being a problem, but then I'm not a board-member or shareholder of a games company. I do hope that now they've quietened down somewhat about how to deal with piracy, they don't start trying to stigmatise 2nd hand sales - that would be plain greed. And plain stupid.
edit: I just read sneetch's comment . +1 there.
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Whereas with something like Dead Space (or indeed, Mirror's Edge) you can play through the whole thing and first think, "wow, what ride that was!" which is shortly followed by, "oh, and, er, that's it, then".
I'm not saying all single player games have to be 100 hour FFVII epics, but they have to give us more than an afternoon or a weekend or whatever's play or we won't be so keen to throw the ridiculous full price at it.
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Its not offensive at all unless you dont want to be one. Nothing wrong about being one. Nerds are usually quite intelligent on a technical level.
"like you promptly and in every thread stalk me with."
I try to stop - i really do. I cant help myself.
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Come on! It's not exactly rocket science is it? Clearly the game was a superb example of its genre, but a genre that is nowhere near as popular as it once was.