Sony has made and launched an official YouTube channel for LittleBigPlanet.
Here be videos of user-created content and community shenanigans, as well as tutorials from developer Media Molecule, cultural collaborations, challenges and all sorts of hints and tips.
Sony also plans to run special weekly giveaways for the community. The first of these challenges players to pick a country or area of the world, base a level on it, film the level, write the theme tune, sing the theme tune, then submit the film. Grand prize is a pair of around the world tickets, 14 nights accommodation and GBP 1000 spending money.
Sony announced earlier that there are over 750,000 user-created levels for LittleBigPlanet now, and over 2 million players.