Gaming download service OnLive won't be putting in an appearance at E3 this year.
Writing on the OnLive blog executive Mike McGarvey stated, "More than anything, E3 is a retail-oriented conference, both for retail platforms and retail publishers, and OnLive is neither."
Expect more news soon, though: "You'll hear and see plenty from us this year in the run up to our external Beta and launch, delivered directly to your home through your broadband connection."
OnLive was first unveiled back in March, you may recall. It works with a potentially revolutionary form of cloud computing that allows users to download high-end AAA titles on demand and run them remotely, regardless of system specification.
"Because we've eliminated physical media and full downloads, there's nothing to steal and nothing to resell, giving publishers complete control over their product," said McGarvey. "By providing a powerful end-to-end development-to-distribution model, OnLive can dramatically alter videogame economics, increase profit margins and provide new and enhanced monetisation channels."
Digital Foundry's Richard Leadbetter is sceptical, though - read his article about OnLive to find out why.