Microsoft's Shane Kim has said that Project Natal is designed to target the "60 per cent of households where a videogame console doesn't exist", rather than current casual gamers "or even PS2 people who haven't upgraded".
Speaking to Kotaku, Kim, who handles Microsoft's long-term console strategy, reiterated the E3 mantra that any controller is a barrier to entry for the sort of people the platform holder is trying to entice.
He also said that the arrival of the company's ambitious motion control system will be comparable to the arrival of the console itself in 2005.
That means making sure that there are really good games there from day one. "That's similar to how you would think of the launch of a new console. It's got to have a great launch line-up," he said. "That's the same thing here."
On the off chance you've been away for a couple of weeks, hello! And you can find out what all this Natal nonsense is about by reading the announcement report, our hands-on, and interviews with Peter Molyneux, engineer Alex Kipman and executive John Schappert.
Our main concern with Natal is: how do you throw the controller against the wall if you're not holding one?