Maguire: People will buy 3D content
"People who bought iPads will buy 3D TVs."
Sony Computer Entertainment's UK boss Ray Maguire has told Eurogamer that he has no worries about people buying into the company's 3D dream because there will always be early adopters.
"The same argument would have been levelled at introducing a £425 PS3," he told Eurogamer in an interview at the launch of Sony's 3D services when asked who was actually going to buy all this 3D content.
"The answer is, people do want new technology. There are always early adopters of technology; the same people who bought iPads are the same people who will buy 3D TVs.
"People crave the next experience. That's how we're programmed - we want bigger, better, deeper experiences. One of the ways to get those is by relying on companies like Sony to put R&D into technology and innovation."
Sony is betting big on 3D, and this week it becomes the first of the major platform holders to sell 3D games content, having patched PS3 with the fundamental capacity to handle stereoscopic 3D in late April's 3.3 firmware update.
3D versions of WipEout HD, PAIN and Super Stardust HD, along with a one-level 3D demo of MotorStorm: Pacific Rift, will be sold for £23.99 / €29.99 on PlayStation Store and given away free with new 3D Bravia TVs from 10th June, while existing owners of the games will be able to patch them for free.
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Comments (69) Latest comment 2 years ago
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You are doomed then.
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dang
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TBH the more and more I get burnt spending on the next "big thing" only to find something else round the corner, I'm becoming glaringly cautious on wasting money on new tech.
/ Glares at HD DVD and HD ready
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3d is a total leap in the dark. The premium for 3d over normal TVs will need to plummet. And the 3d tech is not well established, it will probably change every 6 months - theres no point being an early adopter. And peope dont live in Sony tech demo homes, they sit at the 'wrong' angle to watch tv, and so on.
edit - yeah, blu-ray is a nice example... doesnt offer enough + too expensive, and will be superceded.
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GT5 release might be a good time to start hyping 3D, whenever that is
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Yes we do.
3-D tvs? Not so much.
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Here's the thing: the iPad is expensive for what it is, but offers a frankly brilliant user experience; 3D is expensive and, as yet, doesn't.
It needs to be star trek holodeck for it to be 3D.
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Phew, pressures off me then. Something of a relief.
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WE DONT WANT IT
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(Personally, I think he's being a *little* harsh on iPad buyers here...)
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Yes, the prices are ludicrous at the moment, but is there really no part of you at all that isn't saying 'that's still pretty awesome?'. If not, then we might as well stop trying to invent new stuff because people are clearly way too jaded to be impressed by anything any more.
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Not as long as it involves glasses you need to wear, and the content is gimmicky crap like Avatar.
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HDready is 720p, that's what 90% of your video games do, it is compatible with everything on the market, and it still looks stunning. We are talking about a 5 years old norm here! I think owners may still be proud of their purchases. It is no way a dead-end technology like HD-DVD.
@stuarty_2003
Here is the thing: the iPad is a computer/software utility and 3D is a visual special effect. I don't see how "user experience" is pertinent for the latter. Irony fail.
@_soviet
Right now for some PS3 games that weren't great when they were in just HD? No thanks.
*Adjusts monocle* WHAT? WIPEOUT HD, MOTORSTORM 2, SUPER STARDUST HD! Not great? You're a bot.
@brseg
Oh right, because, the premium of 3D over normal TV will be totally relevant when there are no such thing on the market as a TV that doesn't do 3D. 3D is the reason why prices will NOT plummet! Why can't people see we'll be geting better equipment for an equivalent price is beyond me. DVD is only 10 years old and you are still bitching that Blu-Ray is going to be replaced someday? Blu-Ray is 4 years old now, OF COURSE it's going to just come and go if you just fold your arms and wait. You didn't bitch about DVD though, and it's only 6 years older!
I find that heated animosity against 3D to be tainted with the sweetest irony: you'll find the same people whining that you need glasses for it AND that it's just a useless fad anyway. What do they care anyway then? Well the answer is, they do care, because they all want 3D very much!
I don't see how 3D is bad, be it with or without glasses, because let's face it, gaming is a solitary pleasure most of the time. You don't have to look silly if no one is around! It hides part of your gaping gawking gaming face, which is good! Besides, you don't know that it doesn't add gameplay possibilities. You don't. know that.
I can't wait. I would not go as deep into bullshit as to call Wipeout HD "not great" so as to troll about something I cannot afford.
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Er, no, I don't. Although the only person whining right now seems to be you.
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You mean that £425 PS3 that so did not fly off the shelves and just sat in the shops gathering moss until it went through about 2-3 price reductions? They want to go through that all over again with 3D?
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And i personally think 3d is a MUCH better gimmick than HD. In movies, i can rarely tell difference between hd and sd. But 3d, the difference is obvious!
I think 3d has legs.. as much as the doomsayers diss it ....
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720? I play my games in 1080p on the big TV thank you very much, well the ones I can!
/ strokes HTPC
What I meant was bringing out HD ready (1080i), then pretty quickly knocking out full HD (1080p).
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Ipads, 3D tv, some of us are more than happy to be in the PC, HD tv gang, which by the way is less geeky and we don't smell of piss.
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These guys might be able to help you out.
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But I just can't imagine wearing the glasses for the 50+ hours I'd spend on GT5. I just wouldn't be arsed even putting them on. A few hours of Avatar as a bit of escapism was a very different scenario.
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EFT
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Either he is tha stupid and ignorant or he really doesnt know wtf he is talking about. Why the f**k would you compair the iPad audience and consumer with a 3DTV? Is it why they got so screwed over with the PSPGo? Cause they had the same ignorance and thinking in the first place? Damn Sony will be screwed if thats what they believe.
In other note, yeah ofc there are early adopters and Im one of them. 3DTV, Natal, iPads, iPhone 4 and so on. That doesnt mean that people that bought iPads do it all for the same reason. Most % of iPads owners are people that LOVE Apple products and specially the ones that wanna be reading some PDFs ( lets say ) on the go. Do they have anything to do with a 3DTV? No. I hate whey their assumptions are SO inccorect.
Specially a very aware consumer, even if not a gamer but an enthusiast of home entertainment and movie lover, knows very well that he rather wait till the tech is more mature within the next 6-8 next months with more to offer and things to take advantage of the tech in the market. Its not like an iPad that you wont see an upgrade for the least the next 1-2 years neither an iPhone that gets a new version by at least another year. Specially when the Apple products have iTunes in the back with shitloads of things to offer the user to take advantage of each hardware they own when a 3D TV will offer me what? A patch to play my purchased PS3 games and Avatar..? Get reals please.
Anyhow, thing is that its true, more and more will be jumping in the 3D madness as better and more convincing content gets out there. Leaked info from developers already said that MS will talk about their 3D plans during E3, Nintendo with the 3DS and who knows what else ( you can expect a lot from Nintendo ofc ) and then movies will be with more 3D content and I do believe it... But "people who bought iPads are the same people who will buy 3D TVs" is just a very very silly thing to say.
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No, thats you getting confused between a DSI game and the new handheld. That's almost definitely NOT whats going to happen, as they can already do that with the DSi. It'll almost definitely (although no-one knows for sure) use a screen like the samsung one which does 3d (popping out the screen/etc) without glasses.
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You know it's funny - i was saying the near exact same thing about the HD gimmick when the 360/ps3 were announced, i didnt think the mainstream would buy HD tvs, because for movies it makes very little different other than "oooh, it looks a bit crisper.. oooh". But i was wrong.
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So, wankers, basically?
In all seriousness though -
I never bought all the 3D comics in the late 80s. I didn't buy into the "By the early 90s all games will be 3D" craze. The shark looked even more fake when they hit us with 3D films back then, and once again it looks like a passing fad. Nintendo look to be the only ones doing it right, so I'd give it a decade at the earliest for successful mass market home 3D to take off.
I do like the ipad analogy though. Early adopters always get betamaxed, and Apple customers epitomise that better than most. While my friend's £50 ipod played mp3s and videos, my £15 mp3 player had radio, ebooks, and a bunch of other features. It'll be the same with 3D. Latecomers to it won't need the glasses, will get less headaches when not looking at the specific bit of the screen they want you to focus on, and will get a better overall experience at a fraction of the cost.
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3dtv - 4 games and no tv content
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We just aren't ready for 3D yet. There isn't enough content to warrant buying a 3D tv. I thought this when I bought my HDTV. Sure we have the HD consoles but there simply wasn't enough HD telly to watch. We are now finally at the point where Sky has a fair few HD channels so it's worth owning a HDTV. That's several years after HDTV hit the market. So, I will wait several years for the content providers to catch up and then I will buy a 3D tv. I'm not shelling out £2k for a demo of Motorstorm.
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What pathetic little creatures you are, Especially when I've seen a 3D TV(A crappy one albeit) at just over 900 quid in Dixons which is relatively cheap compared to how most HDTVs were priced at release.
Some people just don't like this implementation of 3D and others don't see the benefit atall.
Not everyone likes the same things, can you believe it?
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Yeah, probably the same people who bought the new map packs on COD, voted BNP, and watched Big Brother the other day.
Stupid Cunts
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I bought an ipad, but I don't have to wear bloody glasses to be able to use it, nor will it give me a headache whilst I use it.
Take your head out of your ass Maguire, it works for cinema because its an 'experience'. In peoples homes JUST SAY NO!
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HD has still not properly taken off in a mainstream way and it will probably be another year or two before HD TV and BluRay are the dominant standards.
Finally people expect to keep their TV for several years, not two or three. It's simply to early to expect 3D to make any impact in the home imo.
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I see no problem wearing the glasses for the "event" 3D experience... This week's important football match, the big fight or that must have 3D Blu Ray.
Gaming will be the same, 3D is gonna hit big in 2011, and I'm looking forward to the next big gaming thing.
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.
@ FooAtari
Same here, don't understand that people have no prob getting a £500 HD telly but start moaning that it costs a fiver a month to get the actual HD-signal.
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I know a lot of people who wear glasses, and I can imagine them not giving a flying fuck about 3D if they are physically unable to watch it because they can't replace their proper glasses with 3D ones.
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Its just the tv companies have run out of new shit to sell to people. Think about it: How many times can you keep getting people to come back and upgrade their tv if all they are getting is a bigger screen and maybe a higher resolution. Not many, thats for sure. So the manufacturers decide that they will add some gimmick to their new sets (3D now) and advertise it and twist the media into thinking thats it the next BIG thing. When in fact its just a fucking way to get people to piss away another grand on a tv that they dont really need. Success!
Its just like advertsing for toothpaste/brushes. You know they all do the same thing, but they keep making up all these scientific terms and new head types for brushes, but at the end of the day, its just something you stick in your gob to keep your mouth clean.
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I bought (paid for, not free on contract) the original iphone, PS3 on launch day, I am tempted by the iPad because it is shiny and fuels my addiction, I was looking at a £2300 Gibson guitar the other day because... I want it.
I am not ashamed to say I WILL be buying a 3D TV, my 4 year old Samsung needs an upgrade and I LOVE the idea 3D content in the games I play. And I have to wear "stupid glasses" to see 2D content due to some lovely stigmatisms so wearing shutter lenses is a non-issue. I have seen a 3D TV for less than £920 - not an unreasonable amount.
Everyone on here seems to say people like me don't exist.
EDIT: Comments on the "lack of 3D content" should note that the £920 TV I mention also has the ability to "upscale" 2D content and from early reviews it is actually a very good effect, not flawless, but good.
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Wearing the glasses is something I would tolerate in these early years, but my real issues are all about replacing my existing (aesthetically pleasing) 46” Bravia Pro engine TV.
The new flagship Sony 3D TVs are 400Hz (200Hz per eye) and have like +1,000,000:1 dynamic contrast ratio for normal HD viewing; so they are still amazing HD screens.
But if I was in the market for a new Sony looking at either the HX903(Bravia 3 Engine with Full 3D) or upgrading to X4500 (Bravia Pro 2 engine), I would still lean towards the X4500 flagship for it's aesthetics and signal processing in preference to 3D.
I really want Sony, Panasonic, Samsung, Sharp, LG, etc to start talking about firmware workarounds for existing Full HD 120Hz screens.
I can justify the expense of 3D TV, but it is a harder sales pitch, if I have to abandon a great existing purchase, justify the ecological impact of replacing a TV after 1-2 years, and then try saving face with friends and family;
“Didn't you just get that expensive, fancy TV?”
Gamers are the best champions of technology and will easily justify the costs of buying anything good; now manufacturers just need to give us an expensive workaround to get in on the 3D gaming action.
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1 - Early adopter syndrome - people who buy tech at the beginning usually get screwed later on as the technology progresses to where it is actually good
2 - Up until I bought my HDTV (only three years ago as well) I had the same TV for about ten years. TVs for a lot of people are a long term investment, especially the cost of a decent HDTV. Wanting the market to upgrade now after even HDTV hasn't moved into the mainstream is early.
3 - Lack of content - As some have stated, the content is just not there so early on in the technologies life.
Maybe next-gen.
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Fixed.
We all know why this Sony(and others) push this crap,they want us to buy their shitty TVs,this has nothing to do with "better gaming",how about making games longer,more polished,more enjoyable or perhaps(this will sound like a "heresy"
It does tell one thing though,HDTV business is not so profitable after all,otherwise it would be further exploited just like SD TVs
Also I bet that at least 90% HDTV owners have bought one because it is "slim,fits their bedroom and wife was ok with it"...good luck in convincing those people that they need new TV,glasses and that they have to sit at some predetermined spot to see something.
I wouldn't be surprised if majority of HDTV owners are watching HD content in beautiful stretched 4:3 480p.
This also ironically hits on one of console biggest advantages over PC...one console multi-player gaming
"Same here, don't understand that people have no prob getting a £500 HD telly but start moaning that it costs a fiver a month to get the actual HD-signal."
Because people see TVs as a long term investment(10+ years),not something that you have to re-buy every few years.
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Did I consider 3D TV's in my search? Did I like hell.
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"Because people see TVs as a long term investment(10+ years),not something that you have to re-buy every few years."
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That's not how intended my statement. I meant, buying a full 1080p HD LCD but not investing in the signal is like buying an Aston Martin, only to drive 30 Mph (but it 'looks' so good).
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The only problem they have is that they are currently uncomfortable, look stupid, and are ever so slightly tinted. Once they make them perfectly clear, and can integrate the layer into normal glasses I don't see how people can moan. I can wear my Oakley's all day and forget I'm wearing them quite easily.
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"Its just the tv companies have run out of new shit to sell to people. Think about it: How many times can you keep getting people to come back and upgrade their tv if all they are getting is a bigger screen and maybe a higher resolution. Not many, thats for sure. So the manufacturers decide that they will add some gimmick to their new sets (3D now) and advertise it and twist the media into thinking thats it the next BIG thing. When in fact its just a fucking way to get people to piss away another grand on a tv that they dont really need. Success!"
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I didnt pay 400 plus for my PS3 however and dont own an i pad.
I,ll checkout the updates as I have Wipeout and Stardust as its free.