EA's marketeer Jeff Brown has clarified that the company will not charge for "traditionally free game demos".
Speaking to Kotaku, he said paid-for game trials were one of a number of ideas being investigated at the super-publisher.
"EA Sports, EA Games and EA Play are each experimenting with download strategies that deliver fresh game content in formats players want to experience. To date, there is no set pricing strategy for the entire EA portfolio. And many of the proposals include free-to-play content on models similar to Madden Ultimate Team, Battlefield Heroes and Battlefield 1943," he said.
"None of the proposals call for charging consumers for traditionally free game demos."
Wedbush Morgan industry analyst Michael Pachter yesterday revealed EA's inside plans.
The idea, he said, is to release a premium sampler before a game's release and so gauge a title's popularity before a retail loss was made.