Braid would be cheaper if MS agreed
Dev warns of "Space Giraffe" problem.
Braid creator Jonathan Blow is "less happy" Microsoft insisted on charging 1200 Points (GBP 10.20 / EUR 14.40) for the game, rather than 800 Points (GBP 6.80 / EUR 9.60).
But the increased price does help Blow guard against what he describes as the "Space Giraffe problem", where Jeff Minter offered his equally non-mainstream and unadvertised game at a low price, but still sold barely any copies.
"There is a significant possibility that Braid would have been the next Psychonauts or Beyond Good and Evil (critically acclaimed but nobody played it), even at USD 10. If that happens at USD 10 then I am in debt and have to get a job and can't make games any more. If that happens at USD 15, maybe I can still make games. That is the difference," said Blow on the Braid blog.
"And again, I don't know if I would have been able to convince Microsoft to release the game at 800 Points anyway, so it seemed my best move was to make the agreement and keep a good relationship with them."
If he could, Blow argues he would offer the game for as little as possible, but he has borrowed money in order to see the project through, which "makes the nature of the decision a little different".
Braid, wonderful Braid, was released today on Xbox Live Arcade and is due sometime soon on PC. We gave the game 10/10 for stretching intellect and emotion as well as being "beautiful, entertaining and inspiring". The price tag should be no obstacle here.
Head over to our Braid review to find out more.
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Comments (82) Latest comment 4 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
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The message will simply be "LOL!"
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But that's because SG was arse!
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While the game is good fun (not sure I agree with the 10/10 though!) From the demo I see no reason whatsoever as to why this games is priced higher than the normal 800 points for live games, especially as the game is incredibly short. I won't buy it at 1200 but if it comes down to 800 I'll probably buy it.
Many will say "oh but it's only a few quid more" and indeed they would be right it's not much more money, but that's not really the point.....
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Actually that's not entirely true. oddly, one of the ways in which people judge if something is worth buying is how much it costs. What you might call 'perceived value'. There's almost a point where people think 'well, if they only want that much for it it must be rubbish'. It's generally the case that if you halve the price of something which people have no other means to judge on, you don't actually sell anywhere near twice as many copies. In fact there are quite a few cases of people selling more stuff when they put the price up.
This makes pricing something like Braid pretty tricky, I'd have thought. It doesn't really look instantly attractive so you can't price it too high but if you price it too low people will think 'well, it doesn't look all that pretty and it's cheap, so it's probably not very good, so I won't bother'. 800 Points is probably the bare minimum they could charge without falling into that trap and 1200 is probably actually a good price. It's cheap enough to not put too many people off but it's expensive enough to suggest it's not just some run of the mill platform game.
Jon
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I guess these things always come down to market factors. Sell 100 units at £1 each or 200 units at 51p, its hard stuff to predict. On that note, I would kind of guess that MS's marketing boffins are better at estimating this stuff than Jonathan Blow, but then I don't know his background so I may be totally wrong.
I hope it sells well, as its is clearly turning out to be a poster buy for what XBLA should be all about.
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Edit: I missed jonbwfc's post before. Sorry, didn't just copy what you said
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In my opinion that's worth paying a little extra for.
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Jewellery is a great example of this. A friend of mine studied silversmithing at uni, and when it came to her end of year show, the lecturer was taking all the students own prices (which they had based on material costs + labour time and so on) and adding arbitrarily to it, by 300% in some cases. The lecturer knew that people often buy jewellery BECAUSE it is expensive, and they would sell less if it appeared cheap.
That diamond ring that some footballer bought his fiancee wasn't really WORTH £30k, but "he could hardly give her a £3k ring on his wage, could he".
Don't know whether my little anecdote bears any relevance to video gaming mind. Probably not
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Didn't Rockstar say they were unsure about selling Table Tennis at the price they did since they were afraid it wouldn't sell (people would think it was a crappy game that didn't merit a higher price)?
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I suppose my point is that I am not sure that video games are one of those product types that fits the definition for products that sell more based on their apparent cost.
Items that follow that have as one of their key purposes, showing of the owners affluence. Jewellery, high fashion, cars, stuff like that. A top-end gaming PC, or a peripheral, or even a games console might fit the bill for some people. But I'm not sure the games themselves really meet the requirements.
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Ah, we might be disagreeing now after my more recent post
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And I think we agree now
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Some of the prices are a bit ridiculous. 800 pts. for a game like Feeding Frenzy is a bit much, and they rarely reduce the price.
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I'm probably going to blow my last 1200 points on this anyway, sounds mint.
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If Braid is as good as some people are saying it is, I just can't see how it isn't worth £10 of someone's money, even if it isn't the longest or most replayable game in the world.
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It's worth every penny.
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Jeff should have stuck to talking about the old days, instead of trying to make an easy but by just re-doing what he did 20 years ago.
It blew up in his face, and rightly so.
A true classic is timeless. Space Giraffe isn't.
I hope for Braid that it sells well, which will prove it's a great game. If it doesn't sell well, then it's not a great game.
The comparison with BG&E is totally pointless. As BG&E was a genre that was widely unpopular at the time, so they new it would fail. Arcade games are by definition aimed at a broad market. So this whole point of view is bollocks.
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[link url=http://www.xbox360w ire.co.uk/2008/07/30/no-fk1ng-way-1800-mspoints-for-xblas-ca stle-crashers/
]http://ww w.xbox360wire.co.uk/2008/07/30/...[/link]
The headline on the story though is the plan to charge 1800msp for Castle Crashers - I can't wait to see what happens then.
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"I hope for Braid that it sells well, which will prove it's a great game. If it doesn't sell well, then it's not a great game. "
mmm dubious statement this one - so a game has to sell well to be a 'great game' ?
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And as has been mentioned here before, you're doing yourself a disservice with the Space Giraffe comparison. Space Giraffe no-one bought because it was utter shit.
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So there.
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Not all games, arcadegames.
Arcadegames are always aimed at a broad market.
If you make an arcade game and is doesn't sell, then you probably made a low cost hardcore game (which won't sell, because of the low production value), or you made a bad arcadegame. ALL good arcadegames pull their weight (earn more money than they cost)
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[link url=http://braid-game.c om/news/?p=100
]http://braid-game.c om/news/?p=100
[/link]
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I've just tried the trial demo and it seems to be a pretty but soulless platformer to me in the style of an old SNES game. The backgrounds are nice and it's colourful but the character looks pasted on and the game as a whole lacks charisma or charm IMO. The music is nice though and I liked the option to compensate for overscan in the options menu. Clearly I must be overlooking something because EG gave it 10/10 so it's clearly better than I'm perceiving it. Maybe I didn't give it long enough but the game just wasn't demanding my attention at any point. I'm not going to say it's rubbish, just not for me at all.
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I don't really understand all the complaints over not being able to see much. It is true, it can be a blurred mish-mash of random neon colours forcing you to rely on sound and reflexes, but that's the point. Geo Wars can be exactly the same at times as regards to filling to screen with so much neon you can't see a thing, yet everyone drools over that game. The difference being that SG trains you to react by sound ready for the inevitable colour-craziness.
Once you're in the zone, there's nothing on XBLA better as regards to arcade thrills.
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However, I did find the music extremely annoying and the lead character looked a bit weird for a protagonist, I would therefore only have considered buying it for 400 points since the only thing which really intreged me was the moving left and right with the time changing which seemed the most innovative feature - hardly worth 10/10 EG!
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Um...okay. I certainly don't begrudge him the money. If it's worth playing, it's worth paying.
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Things go down in price eventually shocker!
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I was unsure myself, but after I worked out the secret to get the final two pieces I immediately coughed up the cash.
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In my opinion that's worth paying a little extra for.
I very much doubt this game, as great as it may be, is going to change the industry as we know it. And even if it did, it doesn't change the fact that I have rent/food/travel, etc, to pay and I can't really afford to put another £20 into buying points just to make up the extra 400 that I'm short. Especially when, as I said, I can get it for free. They've priced it badly for me to make a purchase.
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What a pretentious fellow you are Goodfella!
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"Jeff Minter, on his blog, wrote a somewhat angry rebuttal claiming that Dan A just didn’t understand the game and wasn’t playing it right. Normally when developers do that, it’s a sign that they are just checked out of reality — their game isn’t very good, and they are refusing to accept reasonable criticism. That wasn’t the case this time, though. Minter was right — the reviewer failed to understand the game.
That excites me, in a certain way: a game has come along that, just maybe, will raise the bar for game criticism; not because it’s trying to be all intellectual or anything, but just because it’s willing to break out of the mold and be something different, something unusual, something that requires effort to appreciate."
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I'd rather play something new and interesting thanks.
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You put Darren on ignore for talking about a game and say he is the problem with gaming???
Hmmm, I'd be more inclined to say the problem with gaming is people who say things like "If it was on Xbox 360 it would get about 5/10 as 360 has much higher standards." Oh, wait..........
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For example, I want to buy Geometry Wars 2. It's 800 points. I have 200 points spare, so I have to buy 1000 points to buy the game, despite paying over the odds for the previous game for the same reasons. A part of me resents paying 1000 points for an 800 point game. A person could claim I still get to keep the points and use them in the future, but that's exactly why the system is implemented - you feel compelled to use the points remaining on your account, and end up purchasing that bit more in order to buy the next game, and the cycle continues. Whether or not Geometry Wars 2 is worth 1000 points isn't the issue - I'm forced to pay for 1000 when a person would only want to buy 800 (or in my case, 600 since I have 200 remaining).
Kudos for Sony for letting me pay a straight £4.95 or whatever with no funny tricks.
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Darren just stated that the game failed to captivate him, and made his best to respectfully stress that this was his own individual view on it... and you put him on ignore for this???
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What grates with me (nothing to do with Braid really), is the ammounts of Microsoft Points you have to buy at a time. I had 120 points, so I couldn't just buy the 1000, I had to buy 1000 and then 500. I always seem to have just slightly fewer points than I need, so I have to buy a load more that I don't need, thus continuing the cycle for next time. Couldn't they do a smaller ammount as well - 300 MSP perhaps?
Anyway - Braid - YAY!
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We appreciate wild concepts, and will buy it, honest...
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Infact you can get Braid and Go wars 2 for 2000 points exactly, and you wont ever get a better deal on gaming!
You sound like a bunch of man babies, just leave the points there for next time its not hard, think of it change!
By the way if you want to save some cash you can get 2100 points for £13.97 here from Tesco
<a href="http://www.TinyURL.com/ 6n9jqj
">http://www.TinyURL.com/ 6n9jqj
</a>
enter feedel in the promotions box to get free delivery
"wah wah wah why do I get an extra 100 points wah wah"
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WiiWare Japan =/ WiiWare US =/ WiiWare EU so it doesn't matter much. The points are only there for the benefit of company, definitely not for the consumer.
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To reiterate I appreciate classical music and art (I used to draw and paint myself) but I didn't like Braid much. It's OK but not OK enough to make me fork out £11 for it.
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They love people like you, they really do. No offense.
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Dont see the problem why ppl moan about points compared to PSN and using real money, if your savy you can get 2100 points cheaper than the retail price of £17.50, like from tesco for £13 or buy 2 and use vouchers from Game plus earn reward points, even earn quidco to (google it), obviously you cant do this on PSN. I wish sony would release PSN cards so for a £20 card I could get it for £16 or so.
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The contemporary Jak and Ratchet games had no trouble selling, nor Wind Waker, a similar 3D platform puzzle game with an open hubworld. Even Sly Raccoon got two sequels. BG&E's failure was the result of utterly cocked up marketing which wasn't helped by a misguided 6 month PS2 exclusivity deal.
As regards Braid, it it had been released on disc or on PSP or DS it would cost between 20 and 30 quid, and people would probably be saying how good value it is. I suspect the MS points system and its leading to asinine comments from people that equate to "It's worth £6.50, but it's not worth £10". If a game is good, and it's less than 40 quid, then what's the fucking problem?
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"It's worth every penny. "
+1 This game is easily worth the price even if its short. If anything it should have cost 2400 rather than 800 imo.
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An optimist will say it's a misguided attempt at handling various world currencies in a single swoop.
But, the psychology behind it, that Shakey_Jake outlined is exactly what I would do if I were a games console content publisher, if I wanted to make more money.
And it's genius that they called it "points" - as people equate 'points' with 'rewards'. 1200 points doesn't feel as real as £12.50 or whatever.
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I have to say, I am of the mind that if a player doesn't understand your game, it is probably the designer's fault. There are obviously target markets, who are more or less familiar with a particular type of product, but an awful lot of people (the majority of people who played it, it would seem) didn't really understand SG (or to put it in plainer terms, didn't have fun playing it).
Now maybe Minter didn't make his game for the masses, and maybe the handful of people who "got it" were his target audience. But if that is the case, he can hardly complain that it didn't sell well. If he wanted the game to sell well he should have considered how it would be received by a majority of players. If he wanted to "make art" then that is his prerogative, but he can't have his cake AND eat it.
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Ok, now that is a stupid price point!
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I was unsure myself, but after I worked out the secret to get the final two pieces I immediately coughed up the cash.
Exactly the same as me. Easily worth the points. I'm really stumped on the last piece of World 3 at the moment. There's got to be a switch for the block thats obstructing the moving platform but I can't find it anywhere.
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Disclaimer: I haven't bought it yet so I don't know if it could work in 3D
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Ah but everything on Steam is charged in dollars.