UTV Ignition's self-promoted AAA challenger BlackLight: Tango Down will be released on Xbox Live Arcade tomorrow.
The game costs 1200 Microsoft Points (£10.20/€14.40), but the message is that you're saving 30 quid on a comparable "AAA retail behemoth" - the drum is really being banged that hard.
In bullet points, Tango Down is a first-person shooter set in the future that has four single-player or co-op missions, 12 multiplayer maps, several game types and "trillions" of weapon combinations.
There's a film in development as well as a comic and a novel, and UTV Ignition is convinced BlackLight will become one of the next "major entertainment properties".
Watch out, Halo, you're about to be Tangoed.
PC and PS3 versions of BlackLight: Tango Down will follow in "the coming weeks".