Activision making more Bond

By Robert Purchese Published 8 November, 2007

Reveals second secret project.

Activision boss Bobby Kotick has revealed the company is working on a second Bond game, after he restated its commitment to revitalising the brand, GamesIndustry.biz reports.

The publisher zip-wired in and secured the Bond licence in 2006 after EA ended its deal with MGM Interactive to make games about the secret agent.

"Bond is one of the great videogame franchises of all time and that really was a result of Golden Eye," said Kotick at BMO Capital Markets conference.

"I think the key to re-energising the Bond franchise is going to be ultimately the highest possible game quality."

For Kotick, EA's Bond titles - which included GoldenEye: Rogue Agent and From Russia With Love - suffered because the publisher had too broad a portfolio, leaving the brand neglected.

"It suffered a lot because it wasn't a focal point of Electronic Arts' efforts over the past five years and they have such a broad portfolio of franchises that this one didn't get the attention it deserved," said Kotick.

"We have our best development studios working on the product, we have a second team working on another Bond product and we're putting great resources against it," he added.

"Fact, fact, fact!" yells GameIndustry.biz, incensed with the swelling tide of fiction engulfing its ankles.

Picture of Robert.

About Robert Purchese

Bertie is Eurogamer's Senior Staff Writer. When he's not hunting down news stories he's often found playing with his kids or gabbling about fantasy games and strange online worlds.

Read more articles from Robert by visiting the Robert Purchese archive page.

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Comments (10) Latest comment 4 years ago

Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!

  • MENTAL1ST Verified Senior Software Engineer, Picsel UK Ltd. #1 4 years ago

    It's more of the case that Goldeneye was a one-off success for the Bond license in amongst a sea of mediocrity and drivel.

    Presumably their second title is 'Q's gadget fun house' featuring a selection of minigames for wii.

  • mkreku #2 4 years ago

    If they could make a Bond game as an open-ended action-adventure type of game, I'd be interested. Imagine having to actually try and SOLVE a case and ending up in different parts of the world where you have to shoot bad guys and pick locks and stuff.. instead of just having an AK-47 in your hands, gunning down countless of cloned generic enemies in corridor-like environments.

    It will never happen :(

  • skillian #3 4 years ago

    It's more of the case that Goldeneye was a one-off success for the Bond license in amongst a sea of mediocrity and drivel.

    Exactly. By the time the Bond games could be called a "franchise", it's one critical success was a distant memory.

    To say it's one of the great videogame franchises of all time is wishful thinking.

    Edited by 1 at 08/11/07 @ 09:56

  • DanWhitehead #4 4 years ago

    I demand a Bond fighting game, where mo-capped versions of all the Bond actors duel to the death with exploding wristwatches. LAZENBY FATALITY.

  • jack_klugman #5 4 years ago

    Oh Her Majesty's Secret Service Deathmatch The Game!

  • SeanLB #6 4 years ago

    Treyarch is their best development studio? Why couldn't they just let Bizarre Creations handle it with The Club engine (if that isn't Sega property)?

  • projectmayhem #7 4 years ago

    @SeanLB: Bizzare are too busy on Project Metropolis Racing, followed closely by 7 iterations of the exact same game.

  • MENTAL1ST Verified Senior Software Engineer, Picsel UK Ltd. #8 4 years ago

    Bizzare are too busy on Project Metropolis Racing, followed closely by 7 iterations of the exact same game.

    <a href =" http://en.wikipedia.org/wiki/Metropolis_Street_Racer&quo t;>I thought they finished that seven years ago</a>.

  • projectmayhem #9 4 years ago

    @Mentalist(air): That's just MSR, not PROJECT Metropolis... Different thing altogether!

  • wattoo #10 4 years ago

    "It suffered a lot because it wasn't a focal point of Electronic Arts' efforts over the past five years and they have such a broad portfolio of franchises that this one didn't get the attention it deserved,"

    Actually they suffered because they were shit.