Activision boss Bobby Kotick has revealed the company is working on a second Bond game, after he restated its commitment to revitalising the brand, GamesIndustry.biz reports.
The publisher zip-wired in and secured the Bond licence in 2006 after EA ended its deal with MGM Interactive to make games about the secret agent.
"Bond is one of the great videogame franchises of all time and that really was a result of Golden Eye," said Kotick at BMO Capital Markets conference.
"I think the key to re-energising the Bond franchise is going to be ultimately the highest possible game quality."
For Kotick, EA's Bond titles - which included GoldenEye: Rogue Agent and From Russia With Love - suffered because the publisher had too broad a portfolio, leaving the brand neglected.
"It suffered a lot because it wasn't a focal point of Electronic Arts' efforts over the past five years and they have such a broad portfolio of franchises that this one didn't get the attention it deserved," said Kotick.
"We have our best development studios working on the product, we have a second team working on another Bond product and we're putting great resources against it," he added.
"Fact, fact, fact!" yells GameIndustry.biz, incensed with the swelling tide of fiction engulfing its ankles.