Last night's North American episode of The Simpsons featured a new opening credits sequence inspired by Minecraft.
The Simpsons family appear as Minecraft-style characters, while Moe the bartender pops up as a Creeper.
Word of the parody quickly reached Minecraft creator Markus "Notch" Persson, who appeared to react with surprise:
"The Simpsons did a Minecraft couch gag. I'm not sure how I feel about it," Persson wrote on Twitter.
"I STILL feel a bit like it's just this small game I made at home. It's so weird to have all these things happen."
Sales of Minecraft's mega-hit Xbox 360 Edition topped 12m copies last week, making the game's combined sales tally across all platforms now around 40m.