Bethesda is attempting to trademark The Elder Scrolls 5: Skyrim dragon shout "Fus Ro Dah!".
As reported by Fusible, the developer has submitted six separate trademark applications for the shockwave attack call-out with the United States Patent and Trademark Office, covering categories ranging from computer game software to entertainment services.
When approached for comment by Game Informer, a Bethesda rep stated that it was "just protecting our brand."
The clip below should provide education for the uninitiated.