Steam not in Battlefield 3's sights
Digital distribution war levels up.
EA's digital distribution war with Steam took another twist over the weekend with the revelation that upcoming first-person shooter Battlefield 3 will probably not be sold on Valve's digital platform.
Steam was not listed among Battlefield 3's digital retailers on EA's Battlefield 3 website (noticed by Joystiq, since pulled).
However, Battlefield 3 was listed for EA's own Origin service, as well as Direct2Drive and GamersGate.
It is the latest development in what is quickly becoming a battle for digital PC sales supremacy between EA and Steam.
Last week EA explained its decision not to sell a number of its games on Steam, including Crysis 2.
"Any retailer can sell our games, but we take direct responsibility for providing patches, updates, additional content and other services to our players," EA's SVP of global online David DeMartini said.
"You are connecting to our servers, and we want to establish an ongoing relationship with you, to continue to give you the best possible gaming experience. This works well for our partnership with GameStop, Amazon and other online retailers.
"Unfortunately, if we're not allowed to manage this experience directly and establish a relationship with you, it disrupts our ability to provide the support you expect and deserve.
"At present, there is only one download service that will not allow this relationship. This is not our choice, and unfortunately it is their customer base that is most impacted by this decision. We are working diligently to find a mutually agreeable solution."
EA launched Origin last month. It will be the only place you can download upcoming MMO Star Wars: The Old Republic, but it is not necessary that you run Origin to play it.
EA declined to comment when contacted by Eurogamer. Valve is yet to respond on the matter.
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Comments (90) Latest comment 11 months ago
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1) Users details, so you can spam them with marketing
2) No middle men so you can take a bigger profit.
3) lock users in to your platform so they give you a larger cut of sales, when other options arent available.
Steam works damn well, and the only reasons you would go and create your own service are for the reasons above, and certainly not to "provide patches" which get distributed pretty damn well on Steam as it is.
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I have been a first hand recipient of EA 'support' and them wantign to esdtablish a 'relationship' with me as a consumer and I can happily recommend that they die in a car fire.
I don't care if Steam had the most draconian system on the publishers back end in the world, in terms of a consumer relationship it will have my loyalty for the forseeable future. Especially considering the absolute joke that is the Origin prices.
If this is a war then Steam won this years ago and all current evidence suggests that Ea simply dont 'get' what is required of their platform to compete.
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Why can they never say "we just want to keep all of the money"? It's not like we wouldn't understand, and maybe even sympathise. But no, we get a line about how "[Steam] will not allow this relationship. This is not our choice, and unfortunately it is their customer base that is most impacted by this decision."
Patronising wankers.
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Unfortunately, if we're not allowed to manage this experience directly and establish a relationship with you, it disrupts our ability to provide the support you expect and deserve.
Translation: "We want all your money, loser. We don't want Steam's automatic patching and its superior user experience to stand between our Origin and your wallet. We don't want you to have a better service - we want you to give your money and shut up.
Suck it down, bitch!"
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1) You know when you sign up to EA you can decide whether you want them to be able to email you or not.
2) What is wrong with a Publisher wanting to make money on their own game instead of giving it to someone else?
3) Again, what is wrong with that?
STEAM is over rated, expensive compared to Direct2Drive and disc based media with no European support groups meaning days of waiting for support to get back to you.
As some people have noticed, you don't HAVE to buy it on EA Store you can still buy it on disc if you are that against EA Store.
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The point is, EA is deliberately making it awkward so that it doesn't have to use steam. It's a load of BS, Steam has a great auto update feature, great functionality and has years of experience behind it. I had terrible problems with Steam initially, then they managed to help me passed it by deleting a program. I don't wish to have the same teething issues with EA's downloader, nor have to log into multiple platforms for the sake of publishers being F****** greedy.
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All games in one place is nice and convenient but you know we did manage fine before Steam came along/got popular (and I'm a happy Steam customer for most of my games!).
But please EA, stop with the 'relationship' marketing puke bullshit, that's where your going to lose people. I don't want a relationship with you or Valve, I want to buy games I like and play them. I don't want to f**king marry them.
Ok, maybe I'd let Portal take me to dinner...
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Steam prices are set by the publisher so the justification that Steam is more expensive isn't a Valve decision otherwise I'd expect their first party titles to be horrifically expensive by comparison. I can't see any reason why Steams automated patching service and automated update thing is really all that bad as well. I mean seriously, what the hell is Origin going to be doing? I don't expect an EA personalised service with someone coming round to my house with the patches on a USB stick and install it for me. They're going to auto patch it in the same way Steam is.
And I've got my friends set up on Steam and I like being able to talk to them when I'm playing a game on Steam or the ability to join games and host games via steam without the arsing about.
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I can see what EA are trying to achieve here, but I think it will have a bigger effect on sales than they expect. I'm not sure what the EA shareholders will think of this either, what kind of company cuts off one of their biggest sales channels?
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I like steam it easy to use and offers good prices.
Ea origin on other hand , i worry prices will be stupidly high and is still new service so i unsure about it.
Not to say will never use, it but certain things about it im not too keen on.
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Is 1,2 & 3 not exactly what steam want.
I get plenty of spam from Steam. If you don't want it tick the fucking box.
You think Steam do it for free?
Are you not pretty much locked into steam once you purchase a game from them!
/shrugs
Who cares where you get the game from.
Edit: or what Dwarfyp said.
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Sure gamers make their choices based on their preference, but to prejudice Battlefield 3 solely on its not being fitting in with the closed platform esque of Steam? If gamers seem to be preferred that kind of environment which is akin to X360 or PS3 kind of structure rather than the supposed versality and open environment of PC?
As the ability to have all sort of structure or none of any is what defines PC?
I like Steam but it's not my only mean of gaming on PC.
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I seem to remember BF2 being OK on Steam, without affecting your ability 'to establish an ongoing relationship' with the clients via your own servers.
I hope people can see through this cheap tactic and buy off the shelf instead of Origin.
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ballybeg: But does any1 not see that there is a problem with Steam being the only show in town?
FIrstly, Steam is not a monopoly, there is Direct2Drive and GamersGate and others and I am sure even the likes of Tesco will offer digital downloads one day.
Secondly, what EA's Origin is doing is odious and not customer friendly. EA should be competing on price, features, customer support, etc but they know that they cannot win on these terms; so instead EA are restricting distribution from the people they cannot compete against.
In the market the "winner" should be the company that has the best offering for customers, which is why Steam has done so well over the years. It's going to be interesting to see what happens now that EA are attempting to distort the market with restrictive and anti-competitive practices.
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"EA launched Origin last month. It will be the only place you can download upcoming MMO Star Wars: The Old Republic, but it is not necessary that you run Origin to play it."
at the end of every article remotely related to games-by-download?
Reads like blatant product placement.
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No, EA are saying post launch patches must come from them, not go through a 3rd party submission system.
And those that are saying it is about DLC, well DAO, ME2, DA2, all have DLC exclusively through EA, none of them work through Steam for that yet they are still available on Steam.
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1) You know when you sign up to EA you can decide whether you want them to be able to email you or not.
2) What is wrong with a Publisher wanting to make money on their own game instead of giving it to someone else?
3) Again, what is wrong with that?
EA email me even though I have ticked boxes asking them not to, and also followed their links on their emails asking me to be removed from the mailing list. Steam may pop-up adverts, but you can turn that off and they don't spam your email box.
What is wrong with it is where it is going, not where it is now. The obvious end result will be that you can only buy games directly from the publisher, at whatever price they set and this price will be high because there is no competition. Simple business logic.
If PC games were only available as digital downloads from the publisher, how long before they were repriced to match console prices?
STEAM is over rated, expensive compared to Direct2Drive
The publishers set the prices on the digital download platforms -- unlike retail where they only set the RRP, and get a small percentage of that, and the physical retailer decides on price -- so they choose to make Steam more expensive than Direct2Drive because they want to try and hurt Steam. See? Again, simple business logic.
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And you don't think they are creating an excuse? And they're not trying to paint Valve as the bad guy?
"Poor us, we want to launch on Steam, we really do, but they won't let us" cried the crocodile.
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I think people are quite fanatical about Steam as it wraps the whole PC gaming experience into something not unlike a console experience. While it may not offer quite as much flexibility, it instead presents you with a significant improvement in convenience. Everything that Steam does is available elsewhere, such as games, messaging and voice chat, achievements, sales. Valve have brought all that together into a very well rounded package. It's nice to have those options, but it's understandable that some might want to spend their time playing a game instead of setting it up.
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people will probably just buy it on disc, or just not bother.
i wouldn't want another client on my computer... a bit unfair i know, but that's the way it is for a lot of people.
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But the reason people like Steam is that they have shown they understand PC gaming, they respect their customers, and when push comes to shove they err on the side of the gamer rather than just doing what will get them the most money in the shortest amount of time.
EA seem to be completely the opposite - they treat the consumer like a fool, the marketing is heavy-handed and console-like and they show no respect for the the things that PC gaming does differently from other mediums. I know EA must look at Steam and say: "no one complains about Valve's selling exclusively on Steam, why do they have such a problem with us doing it?", but until they get it they're never gonna build a loyal following.
I'm all for more choice in digital downloads, but I want more like GOG.com and Steam, not Origin and GfW.
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I just wish it was another developer making it.
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They're taking on MW3 AND STEAM at the same time. Good luck with that. Idiots.
I'm rooting for BF3 like many but this takes a lot of shine off and doesn't help consumers one bit, they will only cut themsleves like this saleswise. Win one war first before you start another.
Or how about giving us some great incentives (free map packs for Origin users?) to switch instead of barring people who don't. I thought EA had learned that with project 10 dollar already.
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as convenient as steam is, if people get it on disc instead, they will get a nostalgic kick out of it i think.
/massive whirring noise
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If I buy the retail version I'm gonna have to buy a replacement DVD drive too. Mine hasn't been working since 2009
*edit: But seeing as a new drive is only about £10, it might still work out cheaper than buying from Origin
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Origin, can fuck right off.
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Origins ToS and business practices are deal breakers for me. For example, they 'retire' games (no download, no MP servers) and delete inactive accounts (i.e. you lose all your games). They'll have a hard time regaining my trust.
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Ignoring the service is the only way EA will stop this crap
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sure its a good service but what the fuck does it really matter where you download and play it from. and i don't blame EA for wanting to distribute it on the own store. after all Valve does the same with there games as does blizzard.
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And drop the gay comments.
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As for why people like Steam so much, I guess the primary reason is that many people have built up large game collections on Steam and like everything to be in one place, rather than having to install games from each publisher's download application. Another reason would be that Valve have earned people's trust with Steam, they went through a few unproductive years but earned their position as a market leader in a market that some claimed would never be possible. EA seem to think they can just waltz in and be entitled to this same trust without actually doing anything to earn it (other than making life very difficult for Steam users - not a smart idea if those are the users they want to entice).
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ALLCAPS: JUSTIFIED.
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and what would EA have to do to earn the trust of the average steam fanboy.
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It EA were really creating a platform they would offer other publishers games on platform, rather than making it the publisher's exclusive distribution system.
That would be a good start.
Edit: oh, and if you buy the PC version you get the Mac for free, and vice-versa too, even if you bought it years ago.
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What have EA done to earn any trust?
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Because as far as I know, you can only buy DLC on Steam when you own the Steam version of a game ... if you buy a game on disc and you buy DLC on Steam, you cannot use the DLC, you have to buy the Steam version of the main game. This could lead to some confusion for the customer so my guess is that EA wants Steam to enable DLC even though you bought the game somewhere else and since Steam does not want to change their DLC policy,EA just won't publish the game on Steam at all.
But of course, it could all be a scheme to push Origin ...
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Steam is good, but it is not without its flaws.
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Witcher 2 was a DRM-free game (from GOG.com) that can be redownloaded, easily-patched, and accepts DLC from anywhere, but it was very much a rarity. Not many publishers are going to allow games into the wild as freely as that.
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DLC integration is certainly something that could improve with Steam.
For example, I bought all the DLC packs for Fallout 3 on disc -- as it was much cheaper -- and have them installed, but Steam refuses to see them although they work just fine with the game. I plan to buy DLC for Fallout New Vegas the same way, unless there's an awesome Steam sale at Xmas time. So if they were patched, rather than the main EXE, I would have to do that separately.
Actually, I don't think GfWL sees them either, so it's not just Steam. Similarly, I've bought Bioware DLC for ME2 and Steam doesn't see that either; however, rather than seamless downloads those downloads are EXE installer packs.
Let's hope Origin keeps transparent downloads and doesn't return to the ancient days of downloaded installer EXE patchers.
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;]
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I also hope Steam gets the Sims 3 Pets expansion. If i have to move the game to origin to play it i'll be very cross.
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Can't fault you for giving us PC gamers the Shift2 DLC for free, but get back to steam EA because really whilst origin is nice, steam far and above owns the DD Market on PC and does it well.
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I wont be using Origin to purchase the game but it will certainly be my pit stop for all BF3's DLC.
Steam only wants you to buy from Steam. I picked up BC2 on disc a few weeks back and when I went to purchase the DLC from Steam it wouldnt allow me. So I popped onto Origins and bought it there. The service was fast and efficient. It was also the same price as Steam's.
I was also surprised to find my registered copy of BF:2142 ready for me to Download from Origins even though it was a retail copy which I originally purchsed.
Also to all those people saying EA only want a larger cut of the profits with Origin. How is that a bad thing? It's their products, which they have invested vast funds to develop. If this allows them extra money to help fund more IP in the future then its a win/win.
Dont get me wrong, I like using Steam and think it's an amazing product but I dont eat their shit for breakfast like some people seem too whom are commenting here. EA is trying to breed competition and that can only drive for better user experiences for us all.
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Either way; Competition is a good thing people.
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If EA were breeding competition they would be promoting their products on a number of digital distribution platforms, rather than building their own. It is apparent that EA's strategy is a "walled garden" rather than open competition.
gjgjg: Competition is a good thing people.
Completely agree, competition should results in better prices, better features, better support, and overall better experience for customers.
"Only on Origin" is not competitive, it is restrictive ... the opposite of competitive.
If EA were interested in promoting competition they would be publishing their games on Steam, GoG, Direct2Drive, Amazon, Tesco, or whoever wants to offer a multi-publisher distribution platform ... that is competition. Being locked into individual publishers for different franchises is not.
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You mean "EA's pathetic attempt at digital PC sales relevance, that they will soon sorely regret?"
Yeah, I thought that's what you meant.
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At the end of the day though you cant blame EA for wanting to keep more of the return they get from their games. It makes good business sense and if any of us were in that position we would be doing the same thing.