Xbox Live TV, a service that brings TV content to the Xbox 360, has been unveiled at Microsoft's E3 conference.
Designed around the voice control functionality of Kinect, Xbox Live TV allows users to access TV content by simply saying out loud what they want to see.
It's to launch in the US and other global territories this autumn, and Sky TV and Canal were named as two partners for the service. YouTube was also announced as a partner.
Say 'sweaty men hitting each other and then rolling around the floor for a bit' and you'll get transported to UFC Live, a service that sees the popular fighting series partnering with Xbox Live.