COD vs. BF3 marketing war to cost $200m

By Fred Dutton Published 6 April, 2011

EA talks up FPS battle royale.

The impending Battlefield 3 vs. Call of Duty marketing battle will cost the games' respective publishers around $200 million, EA boss John Riccitiello has claimed.

Riccitiello made the revelation during a presentation at the Ad Age Conference in New York, while talking up the impending showdown between its DICE-developed sequel and the next entry in Activision's juggernaut FPS brand.

"This November we're launching Battlefield 3. It's going up against the next Call of Duty, which is presently the number one game in the industry - a game that last year did $400 million in revenue on day one," he explained.

"This game is designed to take that game down. If you're looking for a battle of the titans - Red Sox vs Yankees... Microsoft or Google - and what the tip-off point is for this holiday season, this is it.

"There will be a couple of hundred million dollars of marketing against these two products going head to head. Similar designs - we think we've got the better product - it's going to be a blast."

No slight on the Battlefield franchise, but EA will need every penny it can scrape together if it hopes to overhaul Activision's series. The latest entry in the franchise, last November's Black Ops, recently became the biggest selling game of all time in the US, shifting nearly 14 million copies in that continent alone.

Activision hasn't announced details of this year's Call of Duty outing, though rumours of either a Modern Warfare prequel or futuristic space shooter have been flying around.

Picture of Fred.

About Fred Dutton

Fred Dutton is Eurogamer's US news editor, based in Washington DC.

Read more articles from Fred by visiting the Fred Dutton archive page.

You may also like...

Comments (88) Latest comment 1 year ago

Comments for this article are now closed, but please feel free to continue chatting on the forum!

  • simon50 #1 1 year ago

    Battlefield 3 has already got my pre-order money, but I'd happily splash out for COD4 again :D

  • xero521 #2 1 year ago

    bf3 all the way fuck cod let the nOObs play that shit

  • Raszgall #3 1 year ago

    Once a battlefield player... Always a battlefield player Go Dice Go!!!.

  • sfp_noodle #4 1 year ago

    Both are household names, both are FPS games, they'll sell themselves. Why waste $200 million on marketing when that kind of budget could fund at least five AAA games?

  • Dave_McCoy #5 1 year ago

    I don't mind CoD games, although I still haven't played BlOps. On the multiplayer side, Battlefield is where it's at though.

    I know which one I'd get my money's worth out of

  • BigDannyH #6 1 year ago

    I'm more excited about SF x Tekken. Or all the awesome SP games coming out.

    But if push comes to shove, BF3 gets my vote.

  • hiddenranbir #7 1 year ago

    I love BF3 but it will lose. EA are setting themselves up with all this stuff.
    Edited by hiddenranbir at 07/04/11 @ 00:10

  • effinjamie #8 1 year ago

    BF3 for me. Not that it's a bad game, but I'm just so bored by COD nowadays

  • CaptainQuint #9 1 year ago

    ... And the Peter Molyneux™ Award for 'Hyperbolic Soundbite of the Year' goes to...

    John Riccitiello:

    "This game is designed to take that game down. If you're looking for a battle of the titans – Red Sox vs Yankees... Microsoft or Google - and what the tip-off point is for this holiday season, this is it"

    Joking aside, that's some bloody awesome smack talk right there. I'm mostly unconvinced, but damn; I'd LOVE Battlefield 3 to cause an upset.

  • EvilZub #10 1 year ago

    BF3 is already pre-ordered and I'm saving for a PC that will do the game justice.

    Hope they don't skimp to waste money on beating COD... apparently many many people bought Black Ops... for some reason.... oh yeah its was marketed to death!

    Fools and money are easily parted and all that.

  • aphex187 #11 1 year ago

    This will be the first year i grow a brain and become a normal human being in that i will not be buying CoD. BF has and will always be the daddy of the FPS genre......

  • dsmx #12 1 year ago

    Anything that has a huge marketing budget I'm suspicious of because marketing is used to cover up design flaws.

  • sabbede #13 1 year ago

    Wow, $200 mil huh? If they're flushing money down the drain, how about they pay off my student loans?
    Marketing is nothing more than lies and bullshit designed to manipulate consumers. Its utterly immoral and the entire industry needs to be placed against a wall.

    Think about it, every penny of that is a penny that could have been put into development. If the new CoD is just another corridor bore-fest like Black Ops (it will be), then there will be no excuse whatsoever for it - as clearly there was enough money going around to make it decent.
    Plus, $200 mil is half of the $400 mil that black ops earned... there's a lot of math that can come out of that simple observation. For example: how much cheaper could/should the games be? Why blow all that cash on ads when selling your product for $10 less would make it more attractive to consumers than all the TV spots put together?

    And damnit EA, if you have all that money to waste, why was Dragon Age 2 such awful crap?
    Edited by sabbede at 07/04/11 @ 01:14

  • sabbede #14 1 year ago

    @aphex187
    I think you mean Doom.

  • gjgjg #15 1 year ago

    Jesus, CoD4 was popular mainly due to word of mouth, I can't help think they'd be better off just spending a fraction of that and giving the rest to bloody charity. This media mass blow out jerkoff fest stuff makes me a little sick ...and angry. I mean how many countries could you feed for that amount?

    BF3 FTW BTW :p
    Edited by gjgjg at 07/04/11 @ 01:57

  • FortysixterUK #16 1 year ago

    I don't know why they bother, I'm buying both. Spend the money on some more levels for the games or NEW games.
    But the one I'm really looking forwards to is BF3.
    Battlefied has been a great franchise on PC and I've enjoyed them all, BF1942, BF Vietnam, BF2, BF2142 and all the mission packs.

    I've even taken the step of partitioning my hard drive which is currently running XP, so I can install Win 7.
    My new GTX580, & 4gb of ram will do this game just fine methinks.

  • Master09 #17 1 year ago

    What a about a cut in game prices if publishers can afford to spend such obscene amounts of money on ad campaigns?

    Just a thought!

  • Ikaros_O #18 1 year ago

    Seeing as my housemates only just realised Battlefield 3 existed the other day after I showed 'em a trailer, I'd say that budget sounds right. These guys claim to be FPS greats but only knew about CoD and Halo haha.

  • Ahskay #19 1 year ago

    COD can go to hell along with these silly spammers of sunglasses and t-shirts. They can camp together there with bad fps and shitty net connections.

  • Frandroid #20 1 year ago

    sabbede "...$200 mil is half of the $400 mil that black ops earned..."

    Actually, it's half of the $400 million it earned on it's first day.

  • ubergine #21 1 year ago

    I've been a bit surprised that the next CoD has not been announced nor any info has appeared. But I think there could be a significant decline in CoD sales after Black Ops, which I'm told, by people who buy things from Activision, was a disappointment.

    Battlefield 3 however, I'm personally excited about, and I traditionally don't buy warfare shooters - I prefer sci-fi or fantasy FPS games like Halo or Oblivion. Housemate got me to try Battlefield Bad Company 2 and the general design and destructable environments have me pretty keen to see what DICE can achieve with an all-new engine.

    Hopefully stupid people will continue to buy CoD though so I don't have to play with them online.

  • DRUNK3N-_-DRAGON #22 1 year ago

    and how many of the 14 million got traded within a couple of weeks?

  • TitusCrow #23 1 year ago

    John "hardcore" Riccitiello Knows when the tide is turning. EA know that this year, they have a product that will wipe the floor with any other shooter. It looks next gen for real, on the PC at least. The compromises they have to make on the consoles will be the deciding factor. They already have the PC gamer's.

    Activision are in a bit of trouble; they never reinvested all of that high margin profit they made into a totally new engine or any real forward change for the series. They were content to re-skin a 8+ year old engine and make new map packs, they alienated the PC base in a way I have never seen before. They relied on the franchise brand name and the legend of cod4 ( which was revolutionary ) While this was all going on a new engine was being made, for the 1st "real" full featured Battlefield in years.

    Now winter is here and they should have built a bigger wood store in the summer months. The perfect storm is coming and they are less ready for it that at any other time in the last 5 years. Activision let this happen to themselves; the fact that they are myopic and obsessed with only the bottom line - will cost them exactly that! the bottom line this year will not make the great reading it did last year. Sure Diablo3 ( if it ships ) and SC2 will keep the shares from totally dumping, but they are now very close to running two super profitable franchises into the dirt, and all within 1 year.

    Interesting times ahead.

  • JBlokeUK #24 1 year ago

    Call of Duty is for boys. Battlefield is for men.

    Apparently.

  • darkos87 #25 1 year ago

    Well my money is going for Uncharted 3, Batman 2, Resistance 3 and All 4 One... so yeah... will probably rent both of them.

  • nuanimal #26 1 year ago

    Go Team Jacob! Errr... I mean Battlefield.

  • Murton #27 1 year ago

    EA are willing to throw 200 million USD at marketing a game that will sell itself and likely not outsell it's rival if they put 1 billion USD behind it, but they see Mirror's Edge 2 as "too much of a risk" this industry is insane.

    As always, Battlefield will be the better game but COD will sell more by brand recognition alone.

  • Beano #28 1 year ago

    Why not use the same money to create great games instead?

  • Craig0702 #29 1 year ago

    I know everyone on here is a big BF fan but seriously, couldn't this money be better spent? Even on just promoting the game as it's own game on it's own merits rather than "This is why we're better than COD".

  • richyroo #30 1 year ago

    I think its a good idea to release at the same time as COD. This alone will gain it publicity.
    Then the reviews will come in for both, then people will see they have a choice and one is much better than the other!

  • Gazza636 #31 1 year ago

    Lets face it gamers are gonna be happy come november but for me battlefield is the number 1.

  • michaelius #32 1 year ago

    Meh they should realize that as long as Battlefield requires skill to play in multiplayer it will never outsell CoD ;)

  • RevanNL #33 1 year ago

    EA has published some great games this year. However, each time one of their execs opens their mouths kinda makes me hate the company. Just focus on making great games, it's better to sell 5 million copies of ten games then 20 million of one. Stop being so obsessive about COD, that shit will blow itself up.

  • SniperZoz #34 1 year ago

    erm .... why not keep that money and make games cheaper ... arg!!!

  • mashk #35 1 year ago

    Going against the general consensus; I'm a fan of multiplex's COD. I like the way it eschews eye candy, in favour of a 60fps framerate. Makes all the difference. The game requires skill and accuracy. Unfortunately, in the name of updates the game became a bit of a joke with stupid perks which people exploited. COD 4 is still the best goddamned MP game on LIVE though.

    The Battlefield games have never really worked for me on console, I was a huge BF2 player back in the day, and none of the console outings really came close. Coming off the back of the COD games the BF games didn't feel 'snappy' enough. Also, the BF games are heavily reliant on teamwork, something which doesn't happen on LIVE.

  • Jonny5Alive7 #36 1 year ago

    BF3 will be awesome on the PC but I don't want to pay hundreds to upgrade just to play it. The consoles restrict it too much, so it will be COD for me.

  • Moonprince #37 1 year ago

    BF>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>cod

  • username84 #38 1 year ago

    I'd rather they spent the money on the game to be honest. They'll sell regardless of advertising.

  • DrStrangelove #39 1 year ago

    If it's similar to CoD I don't want it.

    Also, the US are a continent now?

  • rottingyoda #40 1 year ago

    While your waiting for bf3 dont forget how beastly bf2 is oh and 2142. Wait theyre all excellent. Havent got a chance to play the play4free battlefield yet but im sure its leaps and bounds better than pollock...i mean cod

  • username84 #41 1 year ago

    @mashk

    Your right about the frame rate and teamwork.
    However I switched from COD to Battlefield when I found a squad of people to play with regularly.
    The vehicles and destructive scenery won me over. Once I was in I prefered the sense that every game wasn't just death match by a different name. COD players spoiled it for me too. All I seem to get when I dip back into modern warfare is snipers jumping up and down quickscoping. Also they all seem to be angry 11 year olds these days.

  • BillyBrush #42 1 year ago

    BF has and will always be the daddy of the FPS genre......

    Doom, Wolfenstein, Quake, Counter Strike? I think technically the daddy would be Wolf 3D (or monster maze) and BF would be the great great great grandson.

    This is brilliant stuff from Ricitello, they may well have the better game, but he doesn't mind admitting that big publishers are fine with spending much more on marketing than making the games....it must be a little soul destroying for the poor fuckers actually making BF3. Imagine a $200m doller game....that'd be amazing.

  • RodHull #43 1 year ago

    I wonder how much that $200 million is coming from Sony's DLC exclusivity bung?

  • CaptainQuint #44 1 year ago

    @mashk

    No teamwork on Live? Never really got into Halo then I take it.

    Fair enough, but don't make sweeping generalisations about the genre on Live, because you're dead wrong.

  • Eighthours #45 1 year ago

    I have a horrible feeling that while Battlefield will be the better game, COD will still skewer it in sales. I don't see the tipping point being this year, though hopefully Battlefield will be able to get a bit closer.

  • DirectAim #46 1 year ago

    Since buying battlefield2 a few weeks back I haven;t touched COD. I think Batllefield is a better game but has to do alot to beat COD.

    Currently BF is aimed at Gamers whereas COD is aimed at everyone and their gran. I know lads who have never bought ANY other game apart from footy games, yet they bought COD. I know guys (aged 30+) who bought xboxs to play COD with the guys from the pub. Even radio DJs started going on about it and how everyone should be playing it. This simply doesn't happen for BF.

    I do think Battlefield is a far better game I just think it doesn't have the features that appeal to the masses. I love the large open battlefields but it needs small levels and verious types of gun games, like COD. Some of my friends only play Gun Games & Zombies on COD, they dont really touch the single or standard multiplayer, now these lads spend 6+ hours a night playing zombies and gun games, Battlefield would be too serious and would quickly become boring.

    If Battlefield appeals to the masses and does a game for everyone! then I am sure it will be a ultra massive hit, if not it will still be a big hit with games but it wont touch the monster that is COD.

    I personally will buy both, probably like many other people and if this is the case, both games will grow but none will gain market share.

    Only time will tell...

  • TheEarlOfZinger #47 1 year ago

    FIELD MYSELF BUYING BATTLE

    Rearrange the letters!

  • TheEarlOfZinger #48 1 year ago

    sven_vath

    That stuff will only be in the single player campaign. Hop straight into MP we all know and love, if you don't care. No biggie.

  • Negotiator #49 1 year ago

    BF3 looks like it could be groundbreaking, COD gets worse every year, lets hope BF3 wins.

  • Daeltaja #50 1 year ago

    That's some smack talk.. now, why not raise the stakes even higher and launch it on the same day as COD. No doubt though theyll launch 1 week before.

  • TheEarlOfZinger #51 1 year ago

    Date is already set:

    11.11.11

    Same day as Skyrim. Fuckers.

  • StolenGlory #52 1 year ago

    "Date is already set:

    11.11.11

    Same day as Skyrim. Fuckers."

    And alas, I knew the outside world no more.

  • Climhazzard #53 1 year ago

    If they don't bother updating cod properly this year im not bothering buying it. Already got rid of black ops as i just think it's terrible. BF3 is pre ordered and looking amazing. Can tell already it will be well worth the money.

  • Geordiemp #54 1 year ago

    You know, I was an uncharted2 (PS3) and Transformers (360) online kind of guy and slagged off COD like everyone else after playing the single player offerings that were a spawn fest until get to point x...

    I just did not get it. Tried BLOPS single player, got past first chapter, meh....(BF2 single player was better, heck Resistance ws better single player !!!!).

    Tried 360 BLOPS multiplayer, Im 5th presiige and pushing for sixth. I now get it. I finally understand.

    The reason why there is little defence of COD / BLOPS. is they are playing the game still ! Its still packed with millions of players every night.

    Love it or hate it, it will win next year again by a silly margin. End of.

    And for those who say COD noobs, well I was top 10 TDM in cybertron online on 360 raping with a 3 or 4 to 1 K/D and often getting hate mail for getting 25 kills and no deaths.

    With BLOPS I got my arse handed to me, but now getting K/D around 1.5 this nweek, getting better. COD takes skill and good reactions. get over it.

    And no multiplayer does not have auto aim, but your speed of the cross hair slows a bit when moving over an enemy...You can still strafe and kill...
    Edited by Geordiemp at 07/04/11 @ 11:52

  • CHACK #55 1 year ago

    Total bullshit, if EA were clever they'd realise they could spend a third of that and still achieve the same results, the BF3 trailers are as good if not better than the perks trailers that came around for Modern Warfare to establish word of mouth which you just cannot buy with marketing $$$$. And fuck wasting it on Specialist press advertising as well which leaves TV, outdoor and digital to spend on.

  • Geordiemp #56 1 year ago

    ^^ I did not get it either.

    Check out below.

    [link url=http://www.youtube.com/watch?v=Cy3jVt713ow&feature=mfu_in_order&list=UL
    ]http://www.youtube.com/watch?v=Cy3jVt713...[/link]

    Noobs, Chavs, whatever, COD will outsell again.
    Edited by Geordiemp at 07/04/11 @ 12:18

  • logan78 #57 1 year ago

    TheEarlOfZinger:
    "FIELD MYSELF BUYING BATTLE

    Rearrange the letters!"

    Lift my fully stabbed genie?

  • Paulie_P #58 1 year ago

    As much as I'm looking forward to BC 3, I do not want to see the same sort of boring hype train that exists for COD.

  • Architect_z #59 1 year ago

    It's a tough choice. BF3 or COD?

    Battlefield 3 is obviously going to be the pro gamers choice I reckon. I'd say that i'll buy it over COD.
    However...

    Doesn't anyone else love having a massive argument, on COD, with a bunch of chav's in the pre-game, and then sniping them all, for the entire round?
    You rarely find chavs on Battlefield games. Chavs are scared of battlefield.

  • sakealex #60 1 year ago

    cod4 on pc was(is) damn fun. That's all i have to say for the franchise in the last 4 years.

  • carlitoswagon #61 1 year ago

    McDonalds burgers are nice but there's nothing better than a bistro who craft the most succulent beef burger known to man.

    McDonalds will always sell more but there's no doubt who's tastes better.

  • kar #62 1 year ago

    I know which game I'm buying, and it's definitely not COD.

  • TheEarlOfZinger #63 1 year ago

    @logan78

    haha - well played sir, well played.

    *sits in the corner*

  • arcam #64 1 year ago

    Doesn't anyone else love having a massive argument, on COD, with a bunch of chav's in the pre-game, and then sniping them all, for the entire round?

    No. I don't play games to have arguments...

  • maxb #65 1 year ago

    i think both are different enough to justify having both!

  • t8yman #66 1 year ago

    Cod will shit all over BF3's sales, despite BF3 being my choice. we all know that.

    I cant see anything swaying the COD fanbois away from COD.

  • Architect_z #67 1 year ago

    @arcam

    Your missing out, you know how stress relieving it is?

    It's like waking up and finding yourself in a swimming pool with a bottle of whiskey and that girl from Transformers.
    What was her name again?

  • aphexstwin #68 1 year ago

    bf2mc on the 360 is the sole reason i continue to pay for live. nuffsaidtbh

  • ghiest #69 1 year ago

    They could have funded another two "major" games with the advertising budget alone. Strikes me as rather stupid personally, putting all your eggs in one basket?

    Personally I loved Bf2 and if it's an amped up version of that sorted allot of the game play flaws (that were still persistent in Bc2 btw) then I will buy it without a doubt, but I can't help think they could have made another few really decent games with that amount of cash outlay. Sure I can understand you're trying to hype it up against CoD:mw3 (I presume that's what the next cod will be), but 200mil?

    "BF has and will always be the daddy of the FPS genre...... "

    Unfortunately numbers do not lie, and this is inherently incorrect. 1943 was quite popular but still not as popular as the other pc games of it's time, same as with bf2 and 2142 and again with Bad company 2. Don't take me as a hater but popular is where the money goes, and not where the game is actually better. Personally I've always hated the ticket system that BF uses and if they implement different game modes then I will be one happy camper.

  • Raiten #70 1 year ago

    Actualy ghiest, EA could've funded total of 5 relativly high costing multiplat games with that.. it just doesn't make any sense to put so much money on marketing, but well if they got the extra to toss around as they see fit let em.

    There's little doubt BF3 will be the superior game on all accounts, afterall CoD single player has been crap since cod mw2 and mp only a recycled cod4 multiplayer, CoD4 still being the best they've done in both singleplayer and multiplayer.
    It's a game selling on brand name rather than game quality.
    Doesn't mean the next cod wouldn't outsell bf3 with that in mind, you got millions of people that don't care at all about cod single player, it's only being bought to play the same multiplayer they've kept playing since cod4, which doesn't make much sense but, if they want to do so.. not we or bf3 will stop them from sticking in that ever unchanching cycle.

  • Tryhard #71 1 year ago

    November.Noooo.Skyrim and BF3,where do i find time????

    COD fan joins BF3.

    So you are telling me I can just jump in that tank or heli without killing anyone first.Wow.
    Then flies heli out of bounds.Or jumps out of the tank when damaged,for the enemy to repair
    and take over.
    Edited by Tryhard at 07/04/11 @ 13:33

  • SFG_Clan #72 1 year ago

    I think the single player will be a good addition but it isn't what im buying it for, it's that great DICE multiplayer experience that I've been enjoying since 1942.

    It's sad that EA think they have to compete with CoD because frankly CoD is a horribly designed game, the sound is nowhere near BF quality (especially with the guns), the multiplayer is repetitive small and full of the worst humankind has to offer, the single player a jumped up paranoid America under threat cliche straight from the fox news wank bank.
    Edited by SFG_Clan at 07/04/11 @ 13:32

  • Lusterpurge #73 1 year ago

    I guess I'm not a big enough BF fan to ignore the over-marketed campaigning from EA, and it actually makes me want to buy the game less each time they talk about how BF3 will beat CoD.

    Not that I don't wish for EA to succeed in dethroning CoD. Once CoD isn't the most popular game around, gamers can bitch about something else for a change.
    Edited by Lusterpurge at 07/04/11 @ 14:27

  • aphexstwin #74 1 year ago

    the thing i hate about cod is its just too bland and scampi is a far more tasty kinda feeesh.

    on a serious note i hate the fact that cod (only played 4) shits on noobs and theres no noob rooms for them to get vital experience before being unleashed against veterans. i hate the fact that players need rewards for ranking up. on bf2mc im ranked 1550 in support kills (over 4300 kills) and the mere fact of climbing that board keeps me playing. we get no gun upgrades, no perks, no last chance whip your pistol out goofery. it takes a lot of skill playing against players who have the same gear as yourself

  • carlitoswagon #75 1 year ago

    Nothing wrong with playing & enjoying both games but cod needs an overhaul. You would have thought the inclusion of vehicles in previous cod releases would have continued and evolved.

    Instead of that they've automated the use of vehicles with kill streaks, giving you no or limited control over what they do. Battlefield is a lesson in vehicle mastery and for me is the reason I keep playing with a smile.

    That plus weapons balance, great maps, no kill streaks, no rediculous perks and angry gaming lobbies.

  • Quixz #76 1 year ago

    BF3 will do great but I i just think COD might still win this one.

    My friends and I are getting Battlefield

    BF3 5 - 0 COD.

  • local_celebrity #77 1 year ago

    He's turned into Clubber Lang.

  • homerramone #78 1 year ago

    I have a cunning plan. Spend the money on making the fucker work, and get released on time, without a months worth of patching to fix it.

  • carlitoswagon #79 1 year ago

    Sneak the name in. Call Battleoffield Duty 3. No one will ever know. It'll sell millions.

  • trampstar #80 1 year ago

    Why choose one or the other? Get both and love both. It's much easier this way!

  • geoneo123 #81 1 year ago

    They will make that money back used on PR from just the DLC alone!

  • Geordiemp #82 1 year ago

    @Aphexstwin

    Funny, good players with no perks, the starting MP5K with lightweight and steady aim can murder anybody and get high kill streaks. Its one of the best classes...

    And no, the best players kill and move, campers dont last long as you have killcam, so anybody camping is flash dead unless they move...I love campers....easy kills.

    And the sound on COD with ASTRO headset is great, you can hear direction of enemy footsteps...

    Nobdoy in COD has an advantage, its down to skill and how good the team is. I found you play, and if you get raped watch the theater mode of the game, and learn from better players how they play...Persevere and eventually you KD goes positive..

    People that moan about COD and BLOPs do so because they are poor at it. And second chancers, move away and chuck a stun grenade, kills them, and stuns anyone trying to help them = 2 kills. Lovely...
    Edited by Geordiemp at 07/04/11 @ 17:23

  • tonydude #83 1 year ago

    Come on Battlefield you can do it, ( dont turn the game into a cod though)

  • thomaspower0 #84 1 year ago

    COD bores the crap out of me. Same stuff, different setting. COD4 to COD7 is like a racing game; same car, different tracks.

  • Mono_X #85 1 year ago

    @Aphexstwin 'we get no gun upgrades, no perks, no last chance whip your pistol out goofery. it takes a lot of skill playing against players who have the same gear as yourself'.

    The sense of progression from perks etc are one of the most popular features in COD games.
    Have you seen BF:BC2? It essentially has all of that anyway. I wouldn't be surprised if BF3 had something similar.

  • sjmlondon #86 1 year ago

    BF3 for me.

    COD peaked for me with Cod 4 (Modern Warfare) which was excellent, but the series has offered diminishing returns ever since. Activision will try another quick cash in this year with the development team it as cobbled together after the Infinity Ward fallout. I imagine there will be numerous pre-order incentives to get punter to spend their cash before the reviews and word of mouth get out. I sense another Homefront travesty.

    Dice aren't perfect though. Dispute BFBC2 being superb and my online game on choice, their still managed to knock out the multiplayer part of Medal of Honor which was tut.

    The teaser videos for BF3 look superb and that is where my Pre-order money is going.

  • sjmlondon #87 1 year ago

    BF3 for me.

    COD peaked for me with Cod 4 (Modern Warfare) which was excellent, but the series has offered diminishing returns ever since. Activision will try another quick cash in this year with the development team it as cobbled together after the Infinity Ward fallout. I imagine there will be numerous pre-order incentives to get punter to spend their cash before the reviews and word of mouth get out. I sense another Homefront travesty.

    Dice aren't perfect though. Dispute BFBC2 being superb and my online game on choice, their still managed to knock out the multiplayer part of Medal of Honor which was tut.

    The teaser videos for BF3 look superb and that is where my Pre-order money is going.

  • aphexstwin #88 1 year ago

    bf2mc and bad company are really two different types of game, its the destructive environments of bfbc versus the no perks/upgrades and prone sniping of bf2mc. im hoping that bf3 goes the way of 2 than bc. its hard to explain but thats why we are gamers: we all have differences surrounding these games and these make us prefer one type over another