Feeling horny? Bethesda has worked out that today is the ideal time to start growing a baby if you want it to be ready to pop out on "Skyrim Day" - 11th November 2011.
What's more, Bethesda marketeer Pete Hines is offering an "unknown reward" to anyone who fancies naming their Skyrim Day baby Dovahkiin (Dragonborn).
No, really - the Bethesda blog says so.
Maybe you'll get a free copy of the game. Quick, go and have sex with a complete stranger!