Activision denies "lose the chick" report
"We didn't tell dev to scrap female lead."
Activision has denied "killing" a Black Lotus assassin game by Treyarch (and later resurrecting it as True Crime: Hong Kong) because it had a female hero.
"The company does not have a policy of telling its studios what game content they can develop," the publisher responded to a detailed Gamasutra report, "nor has the company told any of its studios that they cannot develop games with female characters. With respect to True Crime: Hong Kong, Activision did not mandate the gender of the lead character.
"Activision respects the creative vision of its development teams."
Sources alleged that Black Lotus - "a great project internally" - was "killed" because "they don't do female characters because they don't sell". Activision bods apparently demanded the studio "lose the chick".
The year was 2007 and the top selling games were Halo 3, Call of Duty 4: Modern Warfare and Assassin's Creed.
"Skewed" focus testing apparently confirmed that the market didn't want Black Lotus, and so the idea of True Crime: Hong Kong was "pushed" on the studio.
"Activision has no room for 'we are making an open-world game with a Hong Kong action movie feel with a female lead,' because that game doesn't exist right now," one source said. "What they do have room for is, 'we are making an open-world game with a gangster main character who can steal cars and shoot people, but it will be in Hong Kong instead of Liberty City. And then they go, 'Hey, GTAIV sold 10 million copies, so that's what we expect from you.'"
Another source added: "If Activision does not see a female lead in the top five games that year, they will not have a female lead. And the people that don't want a female lead will look at games like Wet and Bayonetta and use them as 'statistics' to 'prove' that female leads don't move mass units."
Treyarch, for one reason or another, hasn't wound up as the developer of True Crime: Hong Kong. That's now United Front's baby. The game was formerly unveiled in December last year.
Black Lotus, for the record, was described as a Hong Kong cinema-style assassin game with a Lucy Liu-like main character (modelled around her roles in films Charlie's Angels and Kill Bill). "We were all very proud of what we were trying to make and the team was excited," rued one source. "We made great progress."
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Comments (74) Latest comment 2 years ago
Comments threads automatically close after 30 days, but please feel free to continue chatting on the forum!
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I am utterly convinced of the veracity of this statement.
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That's right, Activision just tell them to keep making COD sequels.
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:/
Ikari
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A bit off topic, but is it not a bit depressing that we're in 2010 and the top selling games will probably be Halo Reach, Modern Warfare 2 and Assassin's Creed 2?
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Yes, yes it is. Although I'm willing to give AssCreed2 a pass for being a textbook example of how to do a sequel right; take everything that was crap and make it good, take everything that was already good and make it better.
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Couldn't agree more. Just playing AS2 and its so much better. I don't feel like i'm fighting with the game to get through it. only finished the first one because of the story line (the one continuing into AS2, not the seemingly rushed one).
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For once, I believe them.
TITS SELL GAMES.
They wouldn't be so stupid as to forget that.
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@Jebus: Exactly. I think the main problem is that with the last generation, gaming has become a much bigger business and also a lot riskier in terms of development costs. This leaves publishers a lot less willing to take risks with their products.
Back on topic, I gotta say I'm indifferent to what the gender of the protagonist is. Nine times out of ten the gender is interchangeable anyway.
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Just what they can't then
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Bayonetta and Tomb Raider are 2 of the best games I've ever played. They would not have been as good with a male lead.
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Whether or not Activision are making the right choices depends on which you think is more important.
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The long term danger Activision faces is that real creative and mature talent might think twice before joining them. This won't lead to any sort of decline in the short run, but it is what almost killed EA a couple of years ago after the whole spouse incident. They had serious problems attracting the kind of talent needed to start projects. With all due respect, there's enough people who can do the production of games really well so the continuing of established franchises is a question of initial IP inertia really, and can go on for a couple of sequels still.
I am not for the "creative freedom above all else" attitude, it makes little sense to make games that score high marks with reviewers and fans, but then don't sell. There's a sweet spot where games are great and commercially viable. Activision still does both well, but with all the bad press, I wonder how many forward thinking developers they can attract for the future.
edit: typos
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SOMEBODY THINK OF THE CHILDREN!
Edit - Spellchecker malfunction
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Selling well isn't good enough. It's a simple question: would this sell better if it was a female lead or a male lead? Activision will do enough research to answer that question confidently, and there you have your answer.
Of course focus groups don't always get everything right, but with a £50m budget, why take the risk?
Blockbuster action movies nearly always have male leads, and they have bigger female audiences than games. If games weren't all about being "badass", it might be different.
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Edit: Wow more people on EG forums without a sense of humour than i thought, either that or more 25 stone men playing female characters than i thought
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You're right there haven't been many top selling Tomb Raider games lately but in the nineties they were a phenomenon selling millions. My point was just that if you come up with a world and a mechanic that captivates people the gender of your protaginist does not have to be a hindrance - I'm sure those skimpy shorts sold a few copies instead.
The sad truth is that big sales figures are often the rewards of games that tick the most boxes. Developers try and appeal to the broadest demographic, and in doing so you may produce a game solidly unspectacular but one that sells by the bucketloads.
I think there's a danger in trying to look at the homogenisation of top sellers - the way they are often military shooters or big selling sports titles - and claim that it is greedy bastards like Kotick that force this on us. The truth is these are the most popular genres, and companies will always try and make money off the back of this.
We drive demand as consumers and companies respond. The sad thing is that whilst we lament the poor sales figures of gems like Okami and Ico, if people don't buy them they won't get remade. People will always stick to what they like and know - it's sad but it's human nature. I'll gob off about videogame classics that deserve a market but quite happily drink pissy lager that I know and miss out on classic ales that I don't. We're all lazy to some degree; as a gamer I can't expect everyone else to step out of their comfort zone in gaming when I won't do it in other aspects of my life. It's laziness like this that allows people to stick with the usual, and it's inevitable that comanies will try and give the consumer what they want.
It's nice that games like Modern Warfare and Halo offer such polished and entertaining experiences - I enjoyed them hugely (I thought MW2 was a bit toss but that's a sepearte post). Developers and suits walk a tightrope between creative freedom and business driven design choices - consumer and critical apathy to the game lie on one side of this balancing act, limited sales lies on the other. Games companies have to make money to keep producing titles, a little bit of focus group testing is inevtable. I'm not saying it's a good thing, but it's the unavoidable cost of maintaing a profitable business.
I think games like Tomb Raider, and to an extent Metroid, show that people will have female leads - I think you just have to back the design decision up with an outstanding game and possibly some companies find it easier to take the path of least resistance. I'm not trying to excuse this, but I can't slate them for it either.
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The devs could default to female char, but with the option of male, then give the publisher feedback via online data collection (subject to user approval). This would a) give gamers the option and b) provide hard evidence, rather than anecdotal marketting guessworkl!
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Playing it safe is fine for a while, but when it stagnates the industry you need to stop.
Then again 'Black Lotus/True Crime:Hong Kong' doesn't sound like my kind of thing at all. Also I can just imagine the female lead in 'Black Lotus' would have been an over-sexualised bimbo wearing a cat suit..
Diversity please games industry! I'm fed up of Call of Duty and other mindless sequels coming out year on year.
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I really doubt Activision are purposefully fixing results, or sacrificing profit to push a sexist agenda.
More likely the dev teams listened and heard positive feedback, but the cold numbers that came out of the tests showed their target audience still prefered playing as a man.
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Huh, I'm sure the creative environment was earlier described as ordering at a restaurant, whereby you tell the chef exactly what you want and how to prepare it, and then they go away and make it to your exact specifications, as creatively as they can within that.
"I want a free-roaming 3rd-person action game set in a sprawling city"
"Excellent sir, would that be a male or female protagonist?"
"Well I don't really think anyone likes females.. could I get a dong on there?"
"Of course sir."
"The nerve of that waiter. I can't think of a single popular female character. Not one!"
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No one can name an original, successful game with a lead female character apart from Tomb Raider and activision is a business after all.
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You know, Activision, the first step of the problem is the denial of it.
Also, I approve of Cate Archer.
I should point out that in Mass Effect 1 and 2 I always played as a female character. I always thought I would be able to use womanly guiles to get my way. Men can't do that. Well, at least not manly men.
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There aren't many, but there are some.
Perfect Dark, Portal, Beyond Good and Evil, Metroid, No One Lives Forever. I'm sure there are more.
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No. They just withold bonuses till they fall into line or quit...
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Fallout 3 among others lets you choose gender, that's a start.
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But just like the expression "pay peanuts, get monkeys", you'll only aspire to mediocrity.
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LOL
stopped reading after that
Infinity Ward much?
as in:
IW: we don't want to churn out another COD so soon.
Acti: INSUBORDINATION! You're Fired! and we're keeping your bonuses!
/eyesroll
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the public is, in majority, shallow and stupid. thats a fact, unfortunately
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Hmmm, guess I actually am shallow...
I am playing through now ME2 with a female character, and Borderlands with the girl (forgot the name). But in both cases I played through the game with a male lead first.
I think a lot of men or like that, so I think it makes sense for Activision to prefer a male lead in there games. Tombraider is really the only real example of a female lead making a positive difference. And that was because when the first tombraider came out a really sexy looking lady as a lead had never (?) been done before.
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If having male main characters avoid the justification of stereotypes that those two examples perepetrate (of gamers being sad, undersexed, a-social weirdos) then I'm with Activision.
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im just saying that its shallow NOT TO BUY A GAME just because the character is female. Personally, whenever i get to choose, i play as male characters... but i would not ignore a game just because it only offers a female as the only playable gender. I think that a GTA clone in Hong Kong, with a playable female character would have more charm, due to the fact that you could relate what was happening to Kill Bill
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I remember the days when good games sold well.
I think they still do, but marketing people don't have "value" in their lexicon.
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Rubi (WET): midriff, heavy drinking.
Chun Li: thunder thighs!
Female Shepard: potentially dykes it out with blue aliens!
Lara Fucking Croft: GIANT TITS. Everything else quickly became irrelevant.
Bayonetta: gets NEKKID to attack
Lilith (Borderlands): ginger Sophie Ellis Bextor!
Kerrigan: gets tentacle raped. mutates ability to tentacle rape herself.
I'm struggling to think of a good female lead who didn't suffer some kind of misogynistic wranglings. Female SUPPORT characters, though:
Oracle: glasses! red hair! in a wheelchair! The world's most disabled game character?
Sydney (treasure hunter in Fallout 3): kicks butt with custom gun, spends her earnings on booze and sex, sells ammo
Ashley (Mass Effect): Angry butch racist with everything to prove
Bonnie MacFarlane: Although past marriageable age, can handle a horse and a gun and wants Marston's love stick DESPERATELY
Anya Stroud: Desk jockey living in the shadow of her kick-ass mother. Finally trades in the desk for a gun with a chainsaw on it in the third game, and loosens her hair so it gets a bit messy.
Morrigan: huge tits and Renaissance Fayre speech aside, she sets people on fire!
A'Kanna the Warrior Queen (Conan): Doesn't take any of Conan's shit. Good with a bow.
Alyx Vance: Indeterminate ethnicity and corny dialogue makes her a winnar.
Skylar (The Saboteur): Posh blonde piece with nice car
Shaundie (Saints Row 2): RAGING skank
I don't see why any of these decent support characters couldn't be developed into the lead, really.
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I understood what you said. A game without a male lead would have to be extra good for me to buy it. So in certain cases it might have been the deciding factor for me in not buying the game, if I was on the fence already.
It's an interesting thing though that is probably a good reason for some soul searching on my part.
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I would never play a female character because I'm a male and not transexual, I want RPG/FPS games to represent me at least to that basic extent of gender to have any kind of immersion.
Also 95% of gamers are male and not transsexual too.
Making a lead character would be indeed a very stupid idea, I didn't even bother with Mirror's Edge after I learned that lead character is an asian female.
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I would never play a female character because I'm a male and not transexual, I want RPG/FPS games to represent me at least to that basic extent of gender to have any kind of immersion.
Also 95% of gamers are male and not transsexual too.
Making a lead character would be indeed a very stupid idea, I didn't even bother with Mirror's Edge after I learned that lead character is an asian female.
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I would never play a female character because I'm a male and not transexual, I want RPG/FPS games to represent me at least to that basic extent of gender to have any kind of immersion.
Also 95% of gamers are male and not transsexual too.
Making a lead character would be indeed a very stupid idea, I didn't even bother with Mirror's Edge after I learned that lead character is an asian female.
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Also, so what if the lead character in Mirrors Edge is an Asian woman? Who the fuck cares? I think your pathetic comments expose more about your repressed sexual (and racist) feelings than anything else.
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And most players are male..
And how the hell did you jump from transsexual to gay, they are completely different categories, they couldn't be more different...
It's all very simple.
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Do you realy imagine you're the person in the video game, that's actually kinda funny in a pathetic way. Let me guess you do cosplay and stuff. Stab... I killed you!
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If 'that game' doesn't exist then surely it would be a good idea to make, since people may be interested in trying something a bit different. (Stranglehold proved that games with HK action style could sell) I mean I can't beleive anyone at activison would think that making another half baked GTA clone would be a good idea.
"What they do have room for is, 'we are making an open-world game with a gangster main character who can steal cars and shoot people, but it will be in Hong Kong instead of Liberty City. And then they go, 'Hey, GTAIV sold 10 million copies, so that's what we expect from you.'"
D'OH!! But seriously who made this decision? "they don't do female characters because they don't sell" . Really? Have they never heard of Final Fantasy 13? Parasite Eve? Resident Evil? Or perhaps they should consider Persona 3 Portable: I would imagine that a lot of people who buy that will be playing as the Female MC.
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]http://ar stechnica.com/gaming/news/2006/...[/link]
as this report and comments after the fact clearly illustrate, women and girl gamers are essentially maligned and ignored by a male-dominated community. an industry at the forefront of the tech wave hates women, and have a ready-made army of neanderthals to support their every decision.
it's not like the issuer of gender representation exists in a vacuum where games are concerned. creativity, innovation and diversity all lose out in the face of stodginess and misogyny.
what ever, though. as long as you don't have to "feel like a transexual" because of your avatar.