Infinity Ward has disowned a viral video in which some American football bloke does a skit about grenades because it ends with a text joke based on a homophobic slur.
The video, which is still on YouTube, is done in the style of a public information message, and ends by saying it's brought to you by an organisation called "Fight Against Grenade Spam".
Inevitably this prompted some concern among, well, humans.
Some humans brought this concern up with Robert "No Dedicated Servers" Bowling [surely "fourtwozero" - Ed], Infinity Ward's community man, who accepted that it was a bit off.
"I agree. I think the core gag is great, the end is a bit too far from the intent of the joke and can appreciate the concerns. Pulled," he tweeted.
Someone else had pointed out that perhaps Infinity Ward should be trying to distance itself from individuals who finds gay slurs amusing rather than courting them.
"I think it was more of a social commentary joke of that stereotype than it was a fist-bump of acceptance to it," Bowling tweeted.
Will you support Eurogamer?