Gamecock is the latest publisher to sign up for Steam and offer its creations for digital distribution.
Last week, former Gathering of Developers executives Mike Wilson and Harry Miller launched Gamecock, an independent game publishing label determined to bring about change in an industry that is, in their words, "bloated and originality-starved".
Gamecock plunged into the headlines yesterday by promising to take a firm stand against the originality-starved elements of the games industry. Its solution was simple: stick up for the the innovative and experimental developer.
Brilliantly named independent publisher Gamecock Media Group announced its existence today, promising to take its lead from the independent film movement with methods that aim to tackle industry stagnation.
Gamecock (as in, rooster) has been set up by Mike Wilson and Harry Miller, whose names you might remember from the days of Gathering of Developers (G.O.D.), and it's already signed up a range of console, PC and handheld games including one from former Bungie man Alex Seropian.
That game is called Hail To The Chimp, and is due out from Seropian's Wideload Games next spring on next-gen consoles. It's an "impossible-to-classify party game based on politics in the animal kingdom". Seropian reckons that Wilson and Miller's publishing abilities will put Gamecock (and Wideload, obviously) in good stead.