Last week, former Gathering of Developers executives Mike Wilson and Harry Miller launched Gamecock, an independent game publishing label determined to bring about change in an industry that is, in their words, "bloated and originality-starved".
Announcing five games initially, the publisher said it would focus on innovative and original titles rather than the safe bets - projects based on licences, and sequels - that the industry's biggest publishers have become obsessed with. As a "well-funded, independent, artist-driven game publishing company," Gamecock wouldn't have to answer to shareholders; only themselves.
We caught up with CEO Mike Wilson in light of the announcement to get a bit more detail on Gamecock and the former GODs' views. And of course to ask him about the name.
We don't see ourselves as being in competition with EA - or, indeed, with any other publisher. We're certainly not anyone's 'next best option' either. We're an independent game publisher that's going to help creative people to make great games... our approach won't be right for everyone - and not everyone will be right for our approach. We've already signed a great crop of studios for our first wave and we don't envisage any problems adding to the list.
I find the concept of anyone asking me for advice hilarious. There's no 'safe' way to do any form of business. Wouldn't it have been 'safer' for Eurogamer to be produced in print all of those years ago... and look at you now.
Let's hope it happens... you really can't have too much creativity. That said, it seems a little strange to put to number on it. What would happen if they sign three new concepts in 2008 and then a really good fourth candidate shows up? We think that we need to remain flexible enough to allow ourselves to work with any quality productions that drift through our transom.
Again, we're not here to tell other people what to do. We do believe, however, that if you find the right people working on the right games and get their output to market in the right fashion (phew!) then the public will make the final decision on whether they should be a success or not.
Perhaps it is.
We do. We don't have specific criteria. We make each decision individually.
No. If our developers decide to do a sequel, we want to make sure they do it with us. That's just sound business practice.
We will definitely be going digital. It's too early for us to say which route we'll take, but we love that whole 'new frontier' that's opening up in front of us.
We plan to publish on every platform that makes commercial sense. As soon as decisions are made on individual games, we'll make those announcements.