The launch of WiiWare - small games that you can download from the Wii Shop - is the fulfilment of part of Nintendo's promise for the system. As the hype was building before the console's launch, Nintendo made much of the idea that the system would encourage creativity and lower the bar for developers - allowing people to experiment with innovation without taking huge financial risks. A year and a half after launch, here we are. WiiWare allows developers to create small games - with small teams and small budgets - and then make them available online, priced at 500 Wii points (GBP 3.50, or EUR 5.00) and upwards. Speaking with us in Frankfurt ahead of the launch, Nintendo's European marketing boss Laurent Fischer confirmed that there was no content approval process - developers can create whatever they want, provided it passes the technical approval process and gets a recognised age rating.
On 10th and 11th April, Nintendo of America invited a select group of journalists to a media event to experience the company's upcoming Wii, DS and WiiWare titles firsthand. While standing in a hallway before the event began, we caught a glimpse of NOA president and COO Reggie Fils-Aime as he was ushered through a back door and out of sight. Alas, Reggie never made a public appearance at the show. Like those who track the elusive Bigfoot, we were only able to capture a fuzzy cell phone photograph as evidence of his presence. But who is going to believe us? [Or care. -Ed]