EA sued over Sports Active trademark
Company wants $75,000 plus legal fees.
Exercise website the Active Network has filed a lawsuit against Electronic Arts.
EA Sports Active
EA Sports Active eyes Natal, PS3 wand?
But Wii Vitality Sensor not so appealing.
EA's keen to expand hit Wii exercise game EA Sports Active onto PlayStation 3 and Xbox 360.
"Yes you can," EA tells President Obama
Should have called it EA Sports Baracktive.
EA Sports boss Peter Moore has challenged Barack Obama to give EA Sports Active a go.
Perfect fit?
Something strange happened last April. I started running. Outside. Three times a week. Regular as clockwork. The same month, Nintendo launched Wii Fit. No coincidence. I've barely touched Wii Fit in the last year, but I'm still running.
However thick the layer of dust now on the balance boards of early adopters, if the continued soaraway success of Wii Fit tells us anything, it's that there is at the very least an appetite amongst Wii owners to be healthier. Of course, for others there remains an appetite to binge on KFC until chicken fat dribbles from their squinting, bloodshot eyes, but such is the nature of gaming's ever-broadening audience.
The genius of Wii Fit is that it made exercise fun, just as Brain Training did it for maths. Aside from all the yoga flailing and straight-faced routines, it was packed with charming, foolish, unmistakably Nintendo mini-games that were a lark to play, especially with others, and effectively tricked you into physical exertion without you thinking about it.
E3: EA Sports Active to get expansion
First add-on to arrive this "holiday".
The first expansion pack for EA Sports Active will hit the shops "this holiday", according to Peter Moore. [EA has since announced that the game will ship to Japanese shops on 6th August - Ed]
The EA Sports boss made the announcement during his company's E3 conference. He promised "more exercises and more challenges" for the expansion pack - another 30 exercises, to be precise.
There will be an emphasis on "working the core [muscles]" and you can expect more sports - "even waterskiing".
UK chart: UFC knocks Wii Fit off pedestal
Punch-Out!! Hatton done very well.
UFC 2009: Undisputed debuts at the top of the UK All-Formats chart this week, abruptly halting the record-breaking top-spot attempt by Wii Fit.
Moore: EA is under-performing on Wii
MotionPlus and Active to the rescue!
Approaching his second anniversary as EA Sports supremo, Peter Moore has acknowledged that his studio still "needs to do much better" on Wii.
On MotionPlus, E3 and taking the fight to the internet.
We last caught up with the flamboyant president of EA Sports in Vancouver almost a year ago, at his division's first major public showcase since he quit Microsoft's Redmond mothership for a Liverpool FC-themed office in San Francisco.
Feel the burn.
Here are some words you'll hear a lot during a demo of EA Sports Active: fitness, wellness, "laser focus", holistic, balance, "busy Moms", exercise, workout. Or rather workoot, if the person doing the demo is the nice lady from EA Canada.