EA Sports Active

EA Sports Active

EA Sports Active

Perfect fit?

Something strange happened last April. I started running. Outside. Three times a week. Regular as clockwork. The same month, Nintendo launched Wii Fit. No coincidence. I've barely touched Wii Fit in the last year, but I'm still running.

However thick the layer of dust now on the balance boards of early adopters, if the continued soaraway success of Wii Fit tells us anything, it's that there is at the very least an appetite amongst Wii owners to be healthier. Of course, for others there remains an appetite to binge on KFC until chicken fat dribbles from their squinting, bloodshot eyes, but such is the nature of gaming's ever-broadening audience.

The genius of Wii Fit is that it made exercise fun, just as Brain Training did it for maths. Aside from all the yoga flailing and straight-faced routines, it was packed with charming, foolish, unmistakably Nintendo mini-games that were a lark to play, especially with others, and effectively tricked you into physical exertion without you thinking about it.

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E3: EA Sports Active to get expansion

E3: EA Sports Active to get expansion

First add-on to arrive this "holiday".

The first expansion pack for EA Sports Active will hit the shops "this holiday", according to Peter Moore. [EA has since announced that the game will ship to Japanese shops on 6th August - Ed]

The EA Sports boss made the announcement during his company's E3 conference. He promised "more exercises and more challenges" for the expansion pack - another 30 exercises, to be precise.

There will be an emphasis on "working the core [muscles]" and you can expect more sports - "even waterskiing".

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EA Sports' Peter Moore

On MotionPlus, E3 and taking the fight to the internet.

We last caught up with the flamboyant president of EA Sports in Vancouver almost a year ago, at his division's first major public showcase since he quit Microsoft's Redmond mothership for a Liverpool FC-themed office in San Francisco.

EA Sports Active

Feel the burn.

Here are some words you'll hear a lot during a demo of EA Sports Active: fitness, wellness, "laser focus", holistic, balance, "busy Moms", exercise, workout. Or rather workoot, if the person doing the demo is the nice lady from EA Canada.