SCEE president David Reeves has told Eurogamer that PlayTV will launch roll out in Europe "from September to December" starting with a UK date of 10th September.
Reeves also confirmed that the device - a digital video recorder add-on for PS3 - will allow users to record TV at the same time as playing games.
"Yep, it's going to be 10th September that PlayTV comes out," he told us in an interview set to be published whenever my fingers start working again.
Asked if Sony had overcome technical hurdles and definitely planned to let you record TV at the same time as playing games, he said: "We do, yep."
"It was very difficult for some of the tech guys but we had to include it in the firmware upgrade, 2.41, but it's done now," he said, so in theory if your PS3 is up to date you're all set for the 10th September launch.
Reeves announced at PlayStation Day in May that PlayTV would cost EUR 99 when it launched in September, but was unable to nail down a date.
He also had some good news for gamers elsewhere in the PAL markets. "We've got Australia and New Zealand also lined up for it in January or February, because on their digital terrestrial they haven't actually set the standards yet.