All GAME stores will soon get a dedicated Steam section

Shelf-Life SKU.

All GAME stores in the UK will soon get a dedicated Steam section, Valve has announced.

These sections will house the Steam Hardware devices set to launch on 10th November. These include the Steam Controller (£39.99), Steam Link (£39.99) and Steam Machines (price varies - here's a round-up). They'll also include Steam prepaid cards.

In the UK, GAME is the exclusive non-digital retailer for the Steam Hardware products. Steam prepaid cards launched in shops three years ago, and Valve said sales of these have increased each year since.

"Creating a 'store within a store' across North America and the UK is a significant win for getting the first generation of Steam Hardware products into gamers' hands," said Valve boss Gabe Newell.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. Read our policy.

Jump to comments (55)

About the author

Wesley Yin-Poole

Wesley Yin-Poole

Editor  |  wyp100

Wesley is Eurogamer's editor. He likes news, interviews, and more news. He also likes Street Fighter more than anyone can get him to shut up about it.


You may also enjoy...

Supporters only

Comments (55)

Comments for this article are now closed. Thanks for taking part!

Hide low-scoring comments

Buy things with globes on them

And other lovely Eurogamer merch in our official store!

Eurogamer Merch
Explore our store