Booming Clash of Clans developer Supercell plans to release a third game next month called Boom Beach. It's apparently already soft-launched in Canada and Australia, and is a top-five grossing iPhone game in both countries, reported Gamasutra.

Supercell announced its intentions during an astonishing annual earnings report. Consider that Supercell began life in 2010 with the help of a loan from the Finnish government, and built Hay Day and Clash of Clans with teams of half-a-dozen each.

Now look at the 2012 numbers: $101m revenue, $51m operating income (Financial Times). And then look at the 2013 numbers: $689m GAAP revenue, $322m EBITA (earnings before interest, taxes, depreciation, and amortisation), according to Gamasutra.

"You need to create a game that people play for years"

Illka Paananen

You could buy a house with an on-site horse for that kind of money!

Apparently a hacker revealed earlier this week that Supercell was raking in more than $5m a day.

How? Micro-transactions of course; time-saving, progress-boosting payouts surrounding every aspect of what Dan Whitehead called a "tissue thin" game, in Clash of Clans' case.

How is it that Supercell is so successful? "It is both simple and incredibly hard," explained CEO and co-founder Illka Paananen, reported the Financial Times. "You need to create a fun game. You need to create a game that people play for years, not months, and those people have to play a lot." He did later say that "I don't think you should devote your life to playing games".

On the topic of some players spending a fortune on the game, he added (via Gamasutra): "It's no secret that some players spend substantial amounts of money on these games. But I wouldn't say the vast majority of revenue comes from them. These people usually come from an investment banker or lawyer background, and they spend a lot of money on golf courses and so on. I've asked them, 'Why do you spend so much money on these games?' And they say, 'People spend money on golf, I spend money on Clash of Clans.'"

Supercell announced itself with a bang last year by selling - for $1.5bn - just over half of the company to Japanese Puzzle & Dragons maker GungHo. That meant Supercell was valued at $3bn.

GungHo, incidentally, raked in revenues of $1.6bn and operating profits of $900m in 2013.

Someone's doing well, aren't they?

Here's someone playing Clash of Clans on a level I do not understand.

Sometimes we include links to online retail stores. If you click on one and make a purchase we may receive a small commission. For more information, go here.

Jump to comments (22)

About the author

Robert Purchese

Robert Purchese

Senior Staff Writer

Bertie is senior staff writer and Eurogamer's Poland-and-dragons correspondent. He's part of the furniture here, a friendly chair, and reports on all kinds of things, the stranger the better.

More articles by Robert Purchese

Comments (22)

Comments for this article are now closed, but please feel free to continue chatting on the forum!

Hide low-scoring comments