Moustached model - oh, he was a footballer? - David Beckham has unveiled Sainsbury's and Channel 4's new Blind Football web game.
The purpose is to expose the Paralympic sport of Blind Football. The game uses directional sound in a series of mini-games to emulate passing, dribbling, tackling and shooting.
There are graphics, but you can't see what you're doing while playing the mini-games - the visuals are used for replays, so you can see how well you've done.
Sainsbury's is running an in-store promotion to give away Paralympic Games tickets as well.
David Beckham tried to play Blind Football with the Great Britain team back in November. But he had no more luck there than he did with the fully-fledged GB football team. Video below.