Tretton: PS3 has proved our 10-year point

By Tom Bramwell Published 26 February, 2010

"Can't even imagine" PS3's successor yet.

Sony America boss Jack Tretton has said that PlayStation 3's position now proves what the company was saying all along about a 10-year console cycle.

"I'd love to flashback to 2006 and bring people forward to 2010 and say, 'Now what do you think about Blu-ray? About the technology?'" Tretton told Fast Company.

"We've just passed the third year of the PlayStation 3 and we're just hitting our stride. And I don't think anyone is saying, 'This is a five-year cycle; what's new on the horizon?'

"I can't even imagine what can be done technically beyond the PlayStation 3 in the near future.

"A question I often get is when we are going to see PlayStation 4. When somebody can craft the technology that exceeds what we're able to do on the PS3, but we are still just starting to harness it."

Speaking of which, Tretton also compared the company's PS3 motion controller plans with those of Microsoft on Project Natal and found the latter wanting.

"We introduced motion gaming with the EyeToy for PlayStation 2. It was an incredible experience," he said.

"But it was somewhat limited in terms of the type of gaming experiences..."

"You have to tip your hat to Nintendo for introducing the motion gaming using their controllers, doing it in a more social fashion. I'm not an expert on Microsoft's technology, but we all know that it was not homegrown. It's certainly technology that we worked with before. We had the experience with the PS2 and EyeToy."

Having a controller in your hand makes the difference, Tretton argued.

"We're able to take advantage of the camera, take advantage of the ability to identity yourself in 3D space, but then have controls in hand to do things like shooting and swinging an object, and much more accurately than ever done before," he said.

"You can have it as an element of a game, you can do it as a dedicated game, you can do it in a social gaming atmosphere. There is no game where you say, 'Our control isn't going to apply there.'"

Picture of Tom.

About Tom Bramwell

Tom is Operations director of Eurogamer Network and Editor-at-Large of Eurogamer.net. He joined the company in February 2000. Follow him on Twitter.

Read more articles from Tom by visiting the Tom Bramwell archive page.

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Comments (81) Latest comment 2 years ago

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  • INSOMANiAC #1 2 years ago

    I can imagine the next Playstation, it will be remarkably similar to the next Xbox....

  • frankfurter209 #2 2 years ago

    What I think about Blu-Ray is that the movies are too expensive and I'm more interested in streaming movies with Netflix. I'll give the PS3 credit for being ten times the console it was in 2006, but already proclaiming victory on the 10-year front is typical PR arrogance.

  • RandomTerrain #3 2 years ago

    Sounds to me like the next Playstation is in development! :oO
    But I'm sure the PS3 has a lot of life in it still.

  • INSOMANiAC #4 2 years ago

    Clearly this fella thinks being third in a three horse race is winning..........

  • KayJay #5 2 years ago

    On form today INSOMANiAC arent you :-)

  • oupe #6 2 years ago

    I'm sooooo buying a new console before 2016.

  • INSOMANiAC #7 2 years ago

    One more, Sony has a ten year plan, Microsoft has a 9 year one, Microsoft get next console to market first again, Microsoft win.

    I don't understand why Sony would claim to have a ten year plan, if Microsoft released a machine tomorrow Sony would be churning out the PS4 a few months later, its a race and Sony cant afford to start in second place again.

  • Kratos1986 #8 2 years ago

    Blu-ray is the biggest success story of the PS3. The thing with Sony is that they own 40% of the Hollywood library and they make a fortune off selling Blu-ray movies.

    Another way to look at it is if you release a game you try and make back that money through selling games. With a movie most movies make profit in the theaters and when they are released on DVD the DVD royalties are just icing on the cake.

    If Avatar cost 500 million to make and market and made 2 billion at the theaters it is already profitable. If it is released on disc and makes another billion dollars that billion dollars is essentially pure profit, a license to print money for a product that has already made massive profits.

    Sony bumped the cost of the PS3 with blu-ray massively as the players were very expensive to manufacture but they've made gobs of money through insanely high blu-ray royalties. The PS3 has sort of given them a second wave for their movies with the movies already making proits at theather and then making even more money when they are released on blu-ray.

    The PS3's real success story is blu-ray.

  • menage #9 2 years ago

    It hasn't been 10 years idiot.

  • robg #10 2 years ago

    I can't even imagine what can be done technically beyond the PlayStation 3 in the near future.

    You could scale your games up to look as good as they do on the PC.

    Anyway he's right, PS3 is getting good now. Which means it's finally now time to consider buying one. As his statement implies, it wasn't worth it til now.

  • AliRay #11 2 years ago

    "We introduced motion gaming with the EyeToy for PlayStation 2. It was a shit experience," he said, showing remarkable honesty.

  • Les #12 2 years ago

    "if Microsoft released a machine tomorrow Sony would be churning out the PS4 a few months later, its a race and Sony cant afford to start in second place again."

    360 and especially the PS3 have shown that hardcore gamers in general are a bunch of cheapskates, that want the world without paying for it. That's not really the audience you'd want as a company thinking about releasing a cutting edge tech console.

  • linksdad #13 2 years ago

    In 10 years, when the wii and 360 have long stopped being sold, I'm sure he'll pop out of the woodwork again and proclaim Sony the winner of this generation.

  • MiniAmin #14 2 years ago

    And here I was thinking it was 2010...

    Anyway, come 2016 forget Playstation - i'll be on my fusion powered hoverboard.

  • byakuya83 #15 2 years ago

    Post deleted at 10:03:41 30-03-2012

  • M_of_the_sys #16 2 years ago

    I look forward to playing my PS3 for many more years! I love Blu-ray and think the movies I've bought are very reasonable, I've not paid more than £15 on the high street. I'm sure had I bothered I could have found those movies much cheaper online.

    Especially good with the two blu-rays for £18 deals.

  • JahB #17 2 years ago

    360 and especially the PS3 have shown that hardcore gamers in general are a bunch of cheapskates, that want the world without paying for it. That's not really the audience you'd want as a company thinking about releasing a cutting edge tech console.

    your logic is seriously flawed. the hardcore gamers are the ones lining up on launch days to pay the ridiculous day1 prices, and they buy much more games than the "casual" crowd, which makes them the perfect target audience for both sony and microsoft.

  • Eighthours #18 2 years ago

    ...except anything that requires moving and shooting at the same time, of course, given the baffling design howler present in the Arc.

  • Les #19 2 years ago

    "which makes them the perfect target audience for both sony and microsoft."

    Except of course for the fact that they don't. And the lines would be much smaller if console manufacturers stopped selling their machines far below cost at launch as they used to do before the Wii.

    They might spend more than the average casual gamer but the cost to serve them is also much higher. In the end, they're just too small a group to warrant the ridiculous investment required to please them.

  • Spekingur #20 2 years ago

    Wait, he is telling us that they haven't even started thinking about the next Playstation? Suuure buddy.
    Also, as if it wasn't obvious, Sony pretty much paid off the movie publishing companies to move from HD-DVD to BR. Also, if it wasn't for BR then I guess PS3 might possibly have had a more difficult time getting into people's homes.
    And 'just beginning to harness the power of the PS3' really doesn't sound good. What then have game developers been doing in the recent years? Or is it just beginning because just now developers are getting to understand how to code for the PS3 (as Kaz Hirai said once that they made it intentionally difficult so the console would last for 10 years)? Perhaps Sony are unlocking programming codes regulary to developers to unlock new features - kind of like a DLC that's already included.

    This guy even sounds worse than that MS guy.

  • ChocNut #21 2 years ago

    Let me make this clear. The ps3 wand is completely and utterly gay in appearance. Have you seen the knob on the top of that thing? FFS - fix that colored ball shit and maybe we'll talk.

    Give me some backup here people - does anyone care about aesthetics any more? The boomerang controller got more abuse and that actually looked alright imo.

  • Chazmeister #22 2 years ago

    His comments about Natal only serve to make him sound nervous of it.

    The Sony reps recently seem to have spent half as much time bashing their competitors as they have speaking about their own products. They should stick to the latter, as the former just makes them sound spiteful and insecure.
    Edited by Chazmeister at 26/02/10 @ 10:42

  • Les #23 2 years ago

    @Chazmeister

    You do realize that this is just an excerpt of a proper interview don't you...

  • Les #24 2 years ago

    "Also, if it wasn't for BR then I guess PS3 might possibly have had a more difficult time getting into people's homes."

    Or not, as it would have been much cheaper and could have been released earlier. Until not too long ago plenty of people blamed PS3s failure to the inclusion of Blu-Ray. In the end, it's all just speculation.

  • phAge #25 2 years ago

    I sorta feel sorry for this guy. You gotta hand it to him for trying, though.

  • peterfll #26 2 years ago

    I really like my PS3. I like its BR player capability. My favourite game last year was Uncharted 2. I'm excited to see what else it can do. I'm sure it has un-tapped potential still. But technically, it's already be superseded. As you would expect any 4 year old piece of tech. So to suggest otherwise Mr T is simply patronising. You silly sausage.

  • Darren #27 2 years ago

    All I can say is that Tretton must be hugely lacking in imagination if he can't see the PS3's successor right now.

    I can... easy for developers to code for (this is perhaps crucial next time round), 720p@60 fps plus 1080p@60 fps minimum, 4 GB of RAM, 8x BD drive, 1 TB hard drive as standard (upgradeable), wireless 802.11a/b/g/n, powerful multicore CPU and a decent GPU for a change capable tessellation and 4xAA/16xAF as a minimum with little or no loss of performance, etc., etc.

    See... how easy was that? ;)

  • Moz #28 2 years ago

    1920x1080 at 60fps?

    Come back Phil Harrison, we miss you.

    You need it do more then that to be a worth while new console. You need 1080p with at least 10 times the polygon count and greatly improved shaders inorder to produce graphics that will look substantially different.

    But they could do that in 2 to 3 years and probably will, initially at a big price again selling the PS4 as the "gamers" console and PS3 selling for £99 for the "casual gamers"

  • chessboxer #29 2 years ago

    @Bloodkult & byakuya83

    Ridge Racer 7 was the first ever native 1920x1080 console game to be released. It also ran at 60fps. That feat has yet to be replicated by another console retail game. WipEout HD was temporal 1080p (the resolution would change between 1920x1080 and 1280x1080 in order to maintain 60fps). Outside of WipEout HD, I can't think of any other downloadable games (on PS3 or 360) that do native 1920x1080 at 60fps.

  • Retroid #30 2 years ago

    Given that PS3 cost an absolute bloody fortune to develop for them and hasn't given the returns they obviously expected. Yet, at least.

    Tretton: "Can't afford" PS3's successor yet.

    There we go, that's better.

  • Moz #31 2 years ago

    with little or no loss of performance, etc., etc.

    LOL like thats going to happen! The graphics willy waving will continue with devs trying to push the best graphics they can at the expense of frame rate and v-sync. Only the very best devs seem to realise that cutting back a little to give smooth visuals is the way to go. Bunge have made the right choice in cutting down the res alittle, naughty dog pulled of Uncharted 2.

    how well a game "performs" is all down to the dev, how good it CAN look is down to the hardware

  • NewbieZilla #32 2 years ago

    ""I'd love to flashback to 2006 and bring people forward to 2010 and say, 'Now what do you think about Blu-ray? About the technology?'" Tretton told Fast Company."

    I would have to say PS3lol.

  • GreyBeard #33 2 years ago

    I like Tretton. For a suit he's pretty good at evangelizing his company's product without coming across as too much of an obnoxious loudmouth.

  • MiniAmin #34 2 years ago

    Chocnut piss off with that homophobic talk. It isnt acceptable anymore. Besides that your comment is entirely impertinent.

  • TonyHarrison #35 2 years ago

    Interestingly, if we did flashback to 2006 we'd see Sony criticising Nintendo for going the motion control route, yet here they are praising it.

    Looks like it wasn't just us gamers who have changed our attitude in the intervening years...

  • makeamazing #36 2 years ago

    What I think about Blu-Ray is that the movies are too expensive

    Yes many of the films ive picked up have cost me less than £10, perhaps you should get a paper round or something :D If you buy from highstreet retail then yes they are more expensive, use the internet :) this was also the same in the first few years of DVD.

    Me i dont want them getting as cheap as DVD's because i want them to put effort into converting them to Blu Ray, not just do a straight convert.

  • GamesConnoisseur #37 2 years ago

    PS3 is only as good as what else is out there or not out there!

    Sony and PS3 are not the only thing on the planet and cannot afford to isolate themselves, sure presently they are now getting into the stride and PS3 worth even more.

    However what can we say about 2012 at half way point of ten year plan? Or at 2014 the three quarter of the way in? Would everything still be the same? Having same old x360 and wii as conpetitor and no new upstarts arriving?

    Everything else in electrical market is driven by innovation and competition is heavy and Sony consider themselves exempt?

    A good thing about ten year plan is this assures consumers won't see their purchase of PS3 as quickly outdated, and Sony drive in 3d ensures some future proofing. But I BET you that a few years further down the road, the gulf between current PC visual quality(at the time) and with the well known PS3's constant struggles to achieve 1080p 60 fps as the standard would becomes more and more apparent.

  • yegon #38 2 years ago

    The glaring, critical flaw with the whole thing about how dev's will eventually "unleash" the power of the PS3, is that if this mystical time does come it'll be irrelevant - the stock successor to the 360 will blow it out of the water, while PC's are already way ahead of the curve.

    If I was Sony I'd be praying that Natal really does indicate that MS have no intention of releasing a new Xbox till 2012+.

    /owns and enjoys all consoles, away with you beggar fanboys

    I'm praying that there are stirrings of a new Xbox by 2012, otherwise it's time to buy a ninja PC. Nothing against PC gaming, was big into it once, but I'm just more inclined towards consoles these days, purely personal preference.

    Don't particularly want to be playing games at 720p with the (by then) incredibly crusty Unreal engine in 2 years though :(

    Edited by yegon at 26/02/10 @ 13:18

  • BobsUncle #39 2 years ago

    @Darren

    Anyone can say I want "powerful multicore CPU and a decent GPU" in my console. The challenge is actually producing it.

  • ignatiusjreilly #40 2 years ago

    That's a pretty tough ask when DVDs are going for £1 a pop.

  • Les #41 2 years ago

    "If I was Sony I'd be praying that Natal really does indicate that MS have no intention of releasing a new Xbox till 2012+."

    I think Sony will pull a Nintendo and hand the hardcore to MS next cycle (that is, if MS is by then still stupid enough to go after it). Not because they're smart but because they just can't financially.

  • FooAtari #42 2 years ago

    @makeamazing
    Me i dont want them getting as cheap as DVD's because i want them to put effort into converting them to Blu Ray, not just do a straight convert.

    ??

    How about if they can put in the same effort at less cost? Don't want it to get cheaper, honestly, not a very sensible comment...

    Anyway, even on the high street BR costs are starting to get pretty close to DVD.

  • NorUraeus #43 2 years ago

    The only company I believe might go for a new generation now is Nintendo. For both Microsoft and Sony it would be an expensive endeavour with very little upside. They have both barely started clawing back some of the gigantic costs the incurred over the last few years, so I doubt either is very keen on going back into deep red for another 3-4 year period by launching a new console generation now.
    Also considering that game studios are already struggling with the budgets needed to make games for this generation, there is a risk that the major game studios will more or less ignore targeting the next generation as it simply becomes to expensive.

  • ChocNut #44 2 years ago

    @MiniAmin

    I'm not homophobic. My brother is homosexual. The PS3 wand is utterly gay in appearance though. Just calling it like it is.

  • SpaceMidget75 Verified Senior Software Developer, Minerva Computer Services #45 2 years ago

    This ten year thing has been one of my pet peevs this gen from the PR machine.

    It's fucking bullshit.

    IF your console is mega successfull then it will continued to be manufactured for 10 years. NES, Gameboy, PS1, PS2.
    IF your console dies on its arse then it will dropped like a bad girlfriend. 3DO, Jaguar, Saturn.

    They only said what they said based on existing success, not on some pre-thought out 'plan' as they call it that would be played out no matter what. I have no doubts that if the PS3 had sold like the 3DO and publishers stopped making games for it Sony would stop producing the console.

  • peterfll #46 2 years ago

    In one way I like that hardware cycles are being stretched for longer than before.

    The other half of me would love some lovely new console tech under me telly.

  • Dizzy #47 2 years ago

    "what do you think about Blu-ray?"

    It still too expensive and useless for gaming.

  • Dizzy #48 2 years ago

    "Final Fantasy XIII, God of War 3, Uncharted 2, Heavy Rain, Killzone 2, etc all take advantage of the blu-ray medium"

    Dude, all bullshit. I love technical noobs.

    None of those games use Bluray to add something except high res CGI.

    U2, GoW3, KZ2 all fit on DVDs. They just triple all data on the Bluray to make it read/stream faster.

    Probably the only real Bluray game is Heavy Rain... I haven't played it yet, if it is not linear than it is the first game to really push the Bluray medium forwards.

    Anyway... people who know me on EG know I am not a fan of a bigger medium for gaming. I am one of those devs that thinks the future is elsewhere. Procedural content generation and/or digital distribution. I see very limited opportunity in Bluray as it is now (maybe for PC, at least PCs can use all those high res assets) for gaming. I guess you could argue that having a Bluray at the very least, will make devs think about what to do with all that space. And yes... that is probably true and I guess a positive exercise.
    Edited by Dizzy at 26/02/10 @ 15:46

  • SpaceMidget75 Verified Senior Software Developer, Minerva Computer Services #49 2 years ago

    Tyrell,

    While i wouldn't say that BD is useless for gaming, I wouldn't cite the LP2 story as a reference.

    The more cynical of us would see that given Capcoms track record they may well just want sell some DLC or maybe a GOLD edition next year. ;)

    I find it hard to believe that LP2 wouldn't fit on one disc yet GTA4, Oblivion, Fallout 3, Gow2 and Mass Effect all did. Besides they could have used a second disc, but strangely.......they didn't. Hmmm :D

  • peterfll #50 2 years ago

    I think BR is reasonably priced now. I wouldn't still call it "expensive". Both in terms of players and software. It's not as cheap as DVD. But that doesn't make it expensive.

    In terms of how BR content stacks up with paid HD streaming and downloads? BR is looking cheapest.That's not hard though. I DO think HD streaming and download is expensive!

  • Dizzy #51 2 years ago

    >Ignorance will get you nowhere!

    So funny.

    Read less PR sideshows please.

  • Dizzy #52 2 years ago

    >Says it all regarding the DVD format now...

    Because more is always better.

    Case closed. I have said it all a few posts back.

  • Freek #53 2 years ago

    A developer will always use up the maximum amount of storage available to them. And if it doesn't fitt on one DVD, use two or three. That wasn't unusual at all during the later days of CD gaming and nobody batted an eye lid at it. Infact more CDs were often applauded as it indicated a bigger game, wich meant more stuff to play.

  • MDL199 #54 2 years ago

    The PS3 might be in 3rd place in total sales just now but remember the 360 had a big head start and the PS3 looks odds on to leave it behind in the next 5 years.

    The 360 has already reached it's potential but there's lots more to come from PS3 in terms of graphics.

    Also, if you want to stream movies you can do that on PS3 as well but i'd much rather own the physical media as I would with games.

    I own both consoles and as a piece of hardware the PS3 is superior in every way and I use it every day for gaming or as a media player. I'm reading Eurogamer on it right now which is another thing the 360 can't do.

  • Widge #55 2 years ago

    I wouldn't say in terms of graphics, but maybe in terms of game structure.

  • SpaceMidget75 Verified Senior Software Developer, Minerva Computer Services #56 2 years ago

    Tyrell, the lost planet thing contains a large amount of bullshit. Posting it twice doesn't change that fact.

  • MDL199 #57 2 years ago

    Love how any pro PS3 comments get marked down by the 360 fan boys. I think they're feeling slightly insecure and worried because they thought their console couldn't be caught but from out of nowhere the PS3 is now snapping at their heels.

  • yegon #58 2 years ago

    Thing is, as you're so firmly in Sony's court, you're a fanboy....yet you take umbrage at the possibility that some may be in MS's court. Isn't that a tad, you know, hypocritical?

    All these arguments are for nought - both have strengths, both have weaknesses...whereas I have both consoles :)

  • makeamazing #59 2 years ago

    How about if they can put in the same effort at less cost? Don't want it to get cheaper, honestly, not a very sensible comment...


    @FooAtari, Your obviously not getting my point so i will have to explain it to you. If you compare a movie like Zulu on dvd and Blu Ray (as a prime example) you would get my point. The original DVD/master of this film (which was made in the 60's) is absolutely rubbish (its really really bad). Seriously its worse than VHS... the Blu Ray version looks like a film made in 2000+, its that good a quality. Do you think it cost nothing to clean it up and make it an overall better viewing experience. There is no point putting the original port from DVD onto BR, in fact all that would do is damage the whole "Blu Ray" is better quality. So do i mind paying more for that movie.. hell no.

    If i wanted direct dvd quality to blu ray ports, i would stick with dvd...duh :)

    Edited by makeamazing at 26/02/10 @ 18:59

  • Zaiz #60 2 years ago

    Ummm, guys, they still haven't figured out how to get everything out of either console, if the Metro 2033 guys are to be believed.

    And Killzone 2 being incapable of fitting onto a normal DVD!? Priceless. If that game has that many gigs of textures and models that cannot fit onto a normal DVD, I'll be very surprised. The game looks nice, yes, but the textures weren't high res, and models take up no space even if they've got gajillions of polygons. I suppose where they'd make up the difference is uncompressed sound files, which is not going to make a spectacular difference for people who aren't routing their music through a state of the art surround sound system.

    In short, bull shit. If you can get a dedicated graphics-wank PC game onto a DVD, Killzone 2 will fit comfortably as well.

  • abot #61 2 years ago

    @Spekingur wrote:

    "Also, as if it wasn't obvious, Sony pretty much paid off the movie publishing companies to move from HD-DVD to BR."

    Actually the move from HD-DVD to BR was not due to Sony it was the retailers who put the final nail in the coffin. First Warner Bros. announced that they would publish only BR. At that time several studios were publishing in both HD-DVD and BR and alot of retailers carried both HD-DVD and BR. Next netflix announced that they would only rent BR. Then Best Buy (The largest consumer electronics retailer in the states.) annnounced that they would sell only BR. The final nail was Walmart which accounts for the bulk of DVD sales in the states announced that they were going to sell only BR.

    Warner Bros. fired the first shot but it was the retailers who had the final say.



  • ronuds #62 2 years ago

    It's been 3 years. How has anything been proven for 7 years from now?

    PCs are already pulling far ahead of consoles again, and 7 years from now PS3 games are going to look like the PS2 ones do to us now. i.e. shit.

  • byakuya83 #63 2 years ago

    Post deleted at 10:03:41 30-03-2012

  • Les #64 2 years ago

    "They only said what they said based on existing success, not on some pre-thought out 'plan' as they call it that would be played out no matter what."

    No plan will be played out no matter what. It's business after all. But it's a more reassuring message towards investors and consumers to state upfront that you plan to be in there for the long haul. It's better positioning for success than being ambiguous about your support for your current platform. Of course it may be all lies and fake and an unsuccessful product can be dropped in an instant, like the original xbox. Luckily for the corporate world, consumers tend to have the memory span of the average goldfish...

  • tnt_2008smum #65 2 years ago

    God aren’t Tyrell and that sharx weirdo a tad on the angry side! whats that all about?

  • Mickeman #66 2 years ago

    The only difference between 2006 and 2010 is that in 2006 I still believed that my PS3 was supperior to the XBOX 360. Now I know better.

    Why would it take over 5 years to learn to properly program a game for the PS3, ridiculous. This attitude is disrespectful towards both consumers and programers.

  • Spekingur #67 2 years ago

    Undoubtedly MS put people on creating the next iteration of the XBox as soon as they released the X360.

    Also, there will most likely be some big revelations during this years E3.

    To those favouring BR and talking about cost of a BR movie - the costs totally depend on the country you are in and it would probably already be in the DVD area if it was HD-DVD rather than BR. That's something that I can't really forgive BR, killing HD-DVD. BR was basically bullied into the "mainstream market".
    Besides that, we will probably start seeing solid state cartridges or something to replace those easily scratchable and breakable DVD and BR discs.

    @abot: And Sony paid them how much 'nudge-in-the-right-direction' fee? ;)

    @Les: (comment on first page) Yes, it's all up to speculation how the PS3 would have fared without a BR ;p
    Possibly it might have had a cheaper launch price and launched earlier - which could have meant more buyers at launch.
    On the other hand, I know quite a few people that have only bought the PS3 as a BR media center. My guess is though that Sony really really wanted to get a share in the media storage market and the best way to get it to be mainstream is to include it in something popular.

  • davisorle #68 2 years ago

    Post deleted at 20:44:35 16-04-2012

  • Les #69 2 years ago

    "Also, as if it wasn't obvious, Sony pretty much paid off the movie publishing companies to move from HD-DVD to BR."

    That's a bit of a distortion. There should never have been a format war. The HD-DVD camp was rather small to begin with, with most of the industry backing Blu-Ray. Hadn't it been for MS's money, Sony and Toshiba would have probably been able to work things out. And later on when HD-DVD was all but dead, Paramount and Dreamworks were paid to go HD-DVD exclusive.

    Toshiba was the biggest fool of the whole exercise as it put its fortunes in the hands of a partner that wasn't even committed to the product.
    Edited by Les at 27/02/10 @ 12:16

  • Spekingur #70 2 years ago

    HD-DVD camp was not small - indeed there were several attempts to avoid a format war long before MS ever got involved. HD DVD made much more sense than BR. It required alot less startup costs for DVD production companies and they could use most of the same equipment as they used for DVD making. They had to change out most of it for BR disc making.

  • TAPNGO #71 2 years ago

    i don'nt like all the shit these guys talk , i didn't believe him, but after looking at that GOW 3 gameplay on gametrailers.com, holy shit he's not lying.

    i still don't see how the ps3 can catch up though, the 360 could sell no consoles this year and the ps3 would still be behind by over 5 million units, think about that.
    Edited by TAPNGO at 27/02/10 @ 16:19

  • knightmt #72 2 years ago

    I am not happy that my 2 year old pc is struggling with MASS EFFECT 2 anyway I think it is 2 years. I have got 2 8600 GT cards it might be a software issue. I think I am too lazy to have a PC.

  • Spekingur #73 2 years ago

    @notmyrealname: That's not what NSOMANiACl meant. If MS released a new console before Sony then Sony would soon follow suit - no matter if they claimed not having anything going on for the next iteration of consoles.

  • monkeywithnoeyes #74 2 years ago

    ofcourse he can't imagine a ps3 successor yet.. the ps3 is only 3years into it's "10 year cycle". You look at the ps3's first year games and compare them to this years games, and see the leap in quality, it's not hard to imagine that way before it hit's it's 10th year something's gotta give.

    Both microsoft and sony will release new consoles a year after nintendo release theirs.

  • JamieR #75 2 years ago

    I like blueray i just wished they all used it. i see so many ps3 games with shity quality videos at the start it seems like thats the only area blueray benefits

    i also like the idea of having a controller in my hand but seriously sony need a analog stick on the thing

  • man.the.king #76 2 years ago

    @ChocNut

    "The PS3 wand is utterly gay in appearance though. Just calling it like it is. "

    Ah! I see how this might be affecting your point of view.

  • dfooster #77 2 years ago

    he must think i was born yesterday by saying sony wouldnt know where to start with ps4. they will have had ideas in place before ps3 was released. any company especially one as big as sony never stops researching new products and technologies. ever!!. like someone else said what would sony do if microsoft announced a new console. they would announce one within months at the latest. but they wont and heres why...

    what this article actually means is that sony believes that microsoft has no intentions of releasing new hardware anytime soon so they dont have to play their hand either, which suits them coming to the party late with ps3.

    whats actually stopping either company from a new console right now is multiplatform games. as sony have found out, having the more powerful machine doesnt mean your games are any better than on the less powerful one when the differences between the two machines isnt big enough to warrant a different version of the game like with what the wii gets.

    a new console would mean different versions of the same game for multi platform releases at additional costs to the developer which cannot be sustained in the current economic climate without increasing the prices of games to the consumer which would be a death blow to a new console.

    sony knows this and knows it applies to microsoft too and thats why they are saying we told you so with the 10 year plan. truth is they got lucky with the economy to make that statement valid.

  • CrazedAlien #78 2 years ago

    "I can't even imagine what can be done technically beyond the PlayStation 3 in the near future."

    How about good anti-aliasing and texture filtering on every game? The image quality on a 50" screen is nothing to write home about in most games. This applies to both consoles.

  • funkateer #79 2 years ago

    Surely their 10-years plan doesn't mean that they won't release a PS4 before the PS3 is at the end of its lifecycle.
    I wouldn't be surprised if we'd see a PS4 in 2012 or 2013 or so, but Sony would be mad to make any public statements about that.

  • captainrentboy #80 2 years ago

    God it's really great owning both of these consoles, because that way my favourite titles of the last 12 months not only includes Uncharted 2 and Heavy Rain but Mass Effect 2 too.
    I can't believe people are still harping on about how great Blu Ray is for gaming, Mass Effect 2 is one of my faves for this entire generation and I had to swap discs three times over 30 hrs, not too much to ask really. Infact I did that a hell of a lot quicker than I did the whopping great installations and updates for Heavy Rain before I actually got to, y'know, play the game.
    Both consoles have a fair old list of pros and cons, and only the most tragic of fanboys can't see that.

  • themorganator #81 2 years ago

    ""Can't even imagine" PS3's successor yet."

    After the events of today, are you sure?

    hahahahahahaha