Namco Bandai's Keita Takahashi had admitted that even he has no bloody idea what Noby Noby Boy is all about, or why he made it.
Writing on the PlayStation Blog, Takahashi reiterated how it works: the player controls Boy, stretching him with the analogue sticks, with the final measurement being uploaded to a persistent character called Girl.
Girl's length is also supplemented by the Boy-stretching antics of other players around the world, and when she hits certain milestones new levels are unlocked for everyone.
"How come it's hard to explain, you ask? It's because I wanted to make a game that cannot be expressed by words in the first place," wrote Takahashi.
"By making an undefined and ambitious game, I want the player's reaction to be something like, 'I don't know why, but it's somehow interesting. I can't stop playing.' In that way, I would feel I have succeeded at creating what I wanted, that is, creating something that's not easily describable. Anyway, it's been a fun experience working on Noby Noby Boy.
"One big question most people have asked is, 'Why did you want to make such a game?' Seriously, I don't know. When I figure it out, I'll share it on this blog," he added, before adding slightly more after a video:
"As I mentioned earlier, this game is indescribable, and some people may say, 'This isn't a game!' But, what is a game? Should there be a definition for a game? That's the way I feel."
Noby Noby Boy is due out via PlayStation Network on 19th February and is expected to cost less than USD 10.
We'll have our review of the game (or however you care to describe it) in the next couple of days, so look out for that if you can't make your mind up. In the meantime, check out the Noby Noby Boy gamepage for screenshots and video.