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Sony's Peter Edward Interview

PlayStation 3 Interview by Ellie Gibson

24 July, 2009

Page 1 of 3. Page 2 ->

In December last year, following a series of delays, PlayStation Home launched - or the beta version did, anyway. At the Develop conference last week, platform director Peter Edward delivered a speech titled Home: First Term Report. In it he discussed how the last seven months have gone and the lessons Sony's learned.

Afterwards, Eurogamer sat down with Edward to quiz him further. Read on to find out when the beta phase will end, what he makes of Microsoft's trash-talking and why there's no virtual mace for female avatars who get gang-stalked. [You're not going to call him Petey E then? - Ed]

Eurogamer: In your Develop speech, you mentioned the "trials and tribulations" you experienced in the run-up to the launch of Home. Were there more of those than expected?

Peter Edward: I don't know that I had any expectations. To be honest, it was probably more complicated than we expected it to be. You don't realise the complexity of an undertaking of this nature until you start to get into it - then suddenly it dawns on you just what you're taking on.

That's why it took us a while to get Home out there. We wanted to make sure it was working and it was right and it was going to give people what they wanted. It's an evolving service so obviously it's going to update and get better over time, but we wanted to make sure what we put out there initially was at least something we were happy with.

Yes, it's been really difficult and there have been lots of pitfalls along the way. I don't think we knew what we were letting ourselves in for when we started. But then who does? That's what's exciting about our industry, most people don't know what they're taking on when they start something and they only find out halfway through.

'Sony's Peter Edward' Screenshot 1

It's in beta until it's not, basically.

Eurogamer: How long will the beta phase last for?

Peter Edward: Until we're ready to not call it a beta any more. We don't really get that fixated about it. Anyone who wants to access Home can, there are no barriers to entry, so in that respect it's not like there's anything holding users back.

We're still developing it, we're still working on it, we're still improving it. We'll remove the beta name when we're happy that it represents something that is not final, because it'll always be evolving, but at least represents a kind of final quality. We don't have a specific target for when that will be.

Eurogamer: So you don't have a list of certain criteria which need to be met before you can remove the beta label?

Peter Edward: No, not as such. We have more philosophical targets for when it should come out of beta.

Eurogamer: What did you think of the initial reception Home received?

Peter Edward: It was kind of what I expected. There was a lot of interest in it and there were a lot of people who were very sceptical about it, and I think a lot of people's opinions changed after they'd seen it. Some people thought it was way better than they thought it was going to be, some people thought it wasn't as good.

I like to think a lot of the sceptics have slowly come around. Even people like Kotaku, who are famously sceptical about most things, have been saying some quite positive things about us lately. People have recognised this is an evolving service and they've given it a chance.

'Sony's Peter Edward' Screenshot 2

Tom's wearing classic white trainers for real. The lines are blurring.

Eurogamer: There were quite a few delays to the launch of Home. Why did you finally say, 'Right, this is the time'? Was it because you'd reached a state where you thought it was ready? Or did you think, 'We can't delay this yet again, it's gone on too long - we just have to shove it out and hope for the best?'

Peter Edward: We released it because we felt it was ready to be released. You can tweak things ad infinitum and you can always make something better. But it had got to the point where we thought it was good enough to put it out there so people could see it, and then continue to make improvements. It wasn't at the point where we thought it was perfect, obviously.

You don't want to tweak and hone something so much that when you give it to people, you can't incorporate any elements of the public's reaction to it. So we've been able to see how people use it and react to it and make some tweaks along the way. We felt it was time.

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Comments: 1-48 of 48 in total

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GamesConnoisseur
24/07/09 @ 10:36
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Lol re virtual mace but a very fair point re males ganging up on female avatars, I had seen it and was one of the reason Home turned me off aside from loadings and avatar poppings in. Accept that it is still in 'Beta' stage, though would be well prepared to give it another go but perhaps simply catering to certain audience more than some of us.

The idea is good but the implementations, how successful are they? Time will tell.
sigmagoat
24/07/09 @ 10:43
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Well done Ellie for getting some valid and interesting questions in at the last three questions of the interview.
laudy
24/07/09 @ 10:46
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Eurogamer: How long will the beta phase last for?

Peter Edward: Until we're ready to not call it a beta any more. We don't really get that fixated about it. Anyone who wants to access Home can, there are no barriers to entry, so in that respect it's not like there's anything holding users back.

where's that tosser zedzee? stick this url in your collection and tell me it's not a beta site. Yes, I remember...
Dizzy
24/07/09 @ 10:48
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Beta just means you have no right to complain when things go wrong ;)
designerheadache
24/07/09 @ 10:49
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Good to see Gibbo asking about the EU delay, and giving us some insights in to the development process. Although i am astonished in this day and age everything isn't built with localisation in mind, its a pain to cram it in later and most things inevitably end up being multi-lingual so build it in at the start!!
laudy
24/07/09 @ 10:50
#7
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@ dizzy

I tried explaining that Home was a beta site and zedzee tried to get clever...nothing more, nothing less.

I can't complain about home because at the moment i have no interest in it, things can go wrong til the cows come home!!
pankomentarz
24/07/09 @ 10:52
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See, this, in comparison to the last interview, is a talk with someone without a sense of humour (or at least who's hiding it very successfully).
jaguarwong
24/07/09 @ 10:52
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Normally can't abide Ms Gibson's stuff but glad she raised the Female avatar thing...

Shame corporate boy didn't answer the question though - or any of the others now I think about it.
pankomentarz
24/07/09 @ 10:54
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True, standard PR stuff from newsletters.
Fodder
24/07/09 @ 11:01
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The EU release date stuff is one of those things that the Xbox Marketplace just seems to have done much better than PSN. The vast majority of XBLA games and demos seem to come out at the same time in all regions, whereas with the PSN you get massive delays at times, and some stuff that never comes out at all. You even get odd things like downloadable games having a trial version in one region but not another.

At least creating multiple accounts so you can have one per region is pretty easy on PSN.
Tonasaurus
24/07/09 @ 11:01
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People with 2 first names are a bit suspicious.
Evolution
24/07/09 @ 11:07
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"developing something that's addressing your community's wants and needs. "

Because that's exactly what Home is doing...
pankomentarz
24/07/09 @ 11:11
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People what to stalk, harass and curse. Isn't that what the internet was made for?
NorUraeus
24/07/09 @ 11:17
#17
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Agh, you forgot to ask about 3D trophies in Home :)
Vanmunt
24/07/09 @ 11:22
#18
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Had not looked at home for quite awhile.. apart from yet another update, I was quite impressed with the new content.. plenty to do know with buzz space, ea poker and racing, the dj thing is ok as well. If home would have opened with this much content it would have been better recieved.

Well, thats what I think.. prior to about a -90 rating.
Zomoniac
24/07/09 @ 11:23
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Seems Jay Rayner was overeating a bit so decided to get a new job.
notmyrealname
24/07/09 @ 11:32
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@ Sniper_Fox

''Nerds drooling over Ellie,''

I hear you.. on the other hand, what were you doing again? posting on a forum of a video game site? aahh.. there you go;)
MeBrains
24/07/09 @ 11:33
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now this is an interview which I do think is very good. Ellie knows how to be serious as well! O_o j/k

here was no over-the-top chitchat and valuable answers were given to well stated questions. although there were a lot of absurdly optimistic comments in the mark rein thread, personally I prefer this style a lot more.
Eighthours
24/07/09 @ 11:33
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I don't know about the complexities of localising for Home specifically, so I'll give Peter the benefit of the doubt there. But what he says about the general lag for content coming to Europe is mildly disingenuous - Microsoft, for example, and many third parties, have almost totally removed the gap between US and European release for all their games and Live content.
berelain
24/07/09 @ 11:37
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I *still* don't get Home. I go in and have a wander around every once in a blue moon, but it feels so sterile and lifeless and theres just nothing to do. If I want to watcha film trailer, I just google it. That way I don't have to walk around in a virtual world to find the thing I want, its there, with a click. If Home was actually offering some content that had a purpose, or wasn't available everywhere else, I might be interested, but right now if still feels woefully underdeveloped. Anyone been the Resident Evil 5 Kijuju area? Theres nothing there. Literally. Nothing. There. At. All.
MyAfroAndMe
24/07/09 @ 11:43
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This dude looks like a chunky version of the guy from Dragons Den.
Lemming81
24/07/09 @ 11:49
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The guy should be ashamed. Home is the biggest embarresment Sony has faced since Star Wars Galaxies. Just get rid of it and make LBP the 'Home' and Sackboy the official Sony mascot.
Spooke
24/07/09 @ 11:50
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I've never understood Home, all the money they are pouring into it and for what?

I was trying to think about what would make me use it regularly and I can't think of anything.
Zebula77
24/07/09 @ 11:58
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Have to agree with you there. Tried for a few days, had an open mind about it, but it never really spoke to me. So now I'm just waiting for it to become...well, not "beta" perhaps? I dunno. I'd rather play WipEout HD lol.
moggsy
24/07/09 @ 12:08
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Ellie you missed the most important question:

'What, in a nutshell, is the point of Home?'

It's something I've yet to fathom out and having used it a few times I'm still struggling to see the point of it all.
oktava
24/07/09 @ 12:54
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Lots of fake flawless beauty people in a fake flawless beauty world. Sounds really boring to me.
AaronTurner
24/07/09 @ 12:54
#30
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Peter Edward is a silly name.
Retroid [mod]
24/07/09 @ 13:05
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I can't believe the idea of people displaying copyrighted material / porn in their picture frames / TV screens (notice how shared video is not even mentioned anymore?) never occurred to them. It was the first thing which occurred to me when I heard about 'sharing pictures and video from your PS3 HDD with friends' was mentioned, the very first thing.

This is the internet, after all!
TopKatt
24/07/09 @ 13:11
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@oktava

You haven't seen my avatar! He looks worse than me first thing in the morning. Not a pretty sight.
Watkins381
24/07/09 @ 13:20
#33
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Youve completely wasted your time making Home I'm afraid, but at least you look like James Khan out of dragons den
thebaron
24/07/09 @ 13:24
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great BIG F'ing MEH!

It's rubbish and boring - sorry Sony you have to be told....
robg
24/07/09 @ 13:30
#35
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Summary: Playstation Home brings the idea of men stalking women online to LIFE!
stepneg
24/07/09 @ 13:37
#36
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If I was this guy I would be looking for another job, I certainly wouldn't want my CV tarnished with having anything to do with the development of Home.
Telepathic.Geometry
24/07/09 @ 14:03
#37
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Have to say, I'm loving these interviews lately. :)
donnie080208
24/07/09 @ 16:15
#38
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are SONY (and its fans) still using the "its in beta" excuse for the failure of HOME.As recent figures released show most ps3 owners visit once + delete/never go back.PULL THE PLUG SONY and invest the money saved into improving PSN,things like game invites/friends,a decent trophy/gamerscore etc.plus above all put a standard(non blue tooth) mic with every ps3 and make gamers use them ONLY as the cheap headsets are ruining ingame voice chat.
busboy33
24/07/09 @ 21:12
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"Eurogamer: So you don't have a list of certain criteria which need to be met before you can remove the beta label?

Peter Edward: No, not as such. We have more philosophical targets for when it should come out of beta."

. . . what?

We want to make it better. We're working to make it better. We have no way of measuring "better", which means we don't actually have a specific measurable goal in mind. Not sure what "better" is, but certainly something better than this thing now. When auras vibrate in synchronized pulses, we'll know that "better" has arrived.

Home Beta To Release Plan:
1. Make something and call it Home
2. ???
3. Profit (Home is ready)
man.the.king
25/07/09 @ 01:07
#40
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@busboy33

While there are a few 360-only "gamers" trolling on this topic (apparently, if you own only the 360, then anything from Sony is a failure), I have to admit that your viewpoint is entirely correct.

When I read that statement, something like what you posted was exactly what went through my mind :) . How can a corporation design and develop something and not have acceptability criteria?
Edited 1 times, most recently on 25/07/09 @ 02:08
Retroid [mod]
25/07/09 @ 08:41
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Conversely, there are people on here who take any comment against Sony as an example of 360 fanboyism :/

I had such high hopes for Home. Having my own apartment full of (free, as unlockables) gaming furniture and trinkets, maybe sitting with my friend's avatars watching the latest trailer or talking about my latest poster up on the wall. I've really wanted to like it but it still feels clunky even if it does look nice enough...

If they want a target, a goal, how 'bout making Home something you really want to boot into rather than just something you'll load up to see a new area which has been added, and have to mill around in your own apartment for a few minutes while you have to re-download all the standard locations again because there's been an update?
Edited 1 times, most recently on 25/07/09 @ 09:43
MeBrains
25/07/09 @ 08:42
#42
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I do understand Busboy. I have yet to work for a company where a project is released without acceptance criteria. But with Google having started this complete "beta" approach, I wonder why we have not complained about that company using it. Both are free services.

@donnie: don't forget that the 360 console itself was still in early beta when it was released at a premium price! I suppose you would not be complaining about that, hmm?!
man.the.king
25/07/09 @ 22:06
#43
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@Retroid

Conversely, there are people on here who take any comment against Sony as an example of 360 fanboyism"

If you are referring to me, that would be incorrect. How about looking at people like donnie.. 's profile, their post history (where they seem to have nothing good to say about Sony and only praises to sing about MS - surely no company can be right or wrong in their actions all the time?) and then cogitating on whether it is indeed an unbiased comment against or for?

"how 'bout making Home something you really want to boot into"

I presume that would be the "philosophical" target Peter Edward was alluding to? ;) On a more serious note, in my opinion, that train of thought is just as wrong as P Edward's statement as to there not being a definite target. Although I can understand MeBrain's point of view in referring to GMail as a 5-year Beta as well, I would prefer there being some solid acceptance criteria.

Also, from posts on here, I understand that the UK version of Home seems to have somewhat less content.
Edited 2 times, most recently on 25/07/09 @ 23:06
busboy33
25/07/09 @ 23:01
#44
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@mebrains:

I'll cop-out of the Google question by stating I'm a Yahoo man, so while I'm aware that there is a thing called Google I know zero about it's day to day functionality.

My suprise isn't with the Eternal Beta status, but rather with the "we have no goals" concept. You and others have commented that things just don't work that way in reality. The speaker could have lied and said they have targets but they can't discuss them for fear of tipping their hand to MS and Ninty, whatever. He could have been vague and said they were working on functionality, expansion, speed, etc. Instead he admits they don't have a goal -- how is that even possible?

I've been critical of Home in the past certainly, and I suppose it would be fair to label me a 360 fanboy because its the console I own and enjoy and Sony's Playstation brand will not get another dime from me for personal reasons . . . but I would object to the term "fanboy". I don't blindly support the 360 regardless of what occurs. I don't blindly reject everything PS3 related -- I may not purchase anything from them, but I do admire alot of what they do, and have accomplished. I'd love to see Home become what they described in 06, but I honestly think they can't figure out what its going to be.
nutellapr
26/07/09 @ 06:10
#45
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"Yes, it's been really difficult and there have been lots of pitfalls along the way. I don't think we knew what we were letting ourselves in for when we started. But then who does? That's what's exciting about our industry, most people don't know what they're taking on when they start something and they only find out halfway through."

He needs to be fired. He freely admits he didn't know what he was doing, had no plan, and obviously had done zero marketing research. Home's pathetic user base is a testament to Peter's incompetency. What logic does he follow in saying that home is a"family" space when the PS3 is a gamer's console? Huge disconnect in the target audience and the disconnect between home and the rest of the system. It's quite clear he couldn't offer an end state for home because he still doesn't know what the heck he's doing with it.
MeBrains
26/07/09 @ 10:35
#46
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@busboy: yes, that part ("no goals") must be the strangest thing he said. I can't imagine Sony - or any company for that matter - saying: here's a few million, now go... err... do... some-thing! We agree there.

btw: you are way too balanced for what I would call a fanboy. I am on the opposite fence. I tend to prefer Sony's format, but that does not mean I immediately hate everything MS does. yet because of the shoddy HW they released, they will not get my money - at the very least not this gen.
busboy33
26/07/09 @ 18:13
#47
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@MeBrains:

"here's a few million, now go... err... do... some-thing! "
That really is what he's saying, isn't he? I keep re-reading that, assuming that I must have misinterpreted it. It defies the rules of logic that a major company would function in such a manner.

No disagreement about how shoddy the 360 hardware is/was. Ironically, that's the exact reason I'm boycotting SonyPS (the shoddy launch PS2 drives) and why I'm a 360 fan now -- MS has bent over backwards to kiss my ass every chance they have (free repairs, even outside of warranty, resolving my questions immediately, etc.), and Sony told me I might as well go but another PS2 because their launch drives were flawless and its almost as expensive for me to pay them to fix my unit which I broke.
I know people (apparently especially in Europe) have had problems with MS, but I've been really impressed with the Xbox division's customer service so far.
Retroid [mod]
01/08/09 @ 16:56
#48
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@man.the.king: "If you are referring to me, that would be incorrect."

No, if I'm referring to someone in particular then I'll usually mention them :) I was being general.

Comments: 1-48 of 48 in total

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