EA Sports captain Peter Moore reckons World of Goo creator 2D Boy can teach his team a thing or two about creating approachable yet unique games on a budget.
"By every admission, I am more of a sports guy and this isn't my default cup of tea, but there's a ton to admire in something so simple, yet full of impressive physics that make for an elegant and somewhat addictive experience," writes Moore on his blog.
"There's a lot to learn from the EA alumni who started 2D Boy and built something as creative and unique as World of Goo with such a small team and little money.
"It's that type of creativity and entrepreneurial spirit that can really drive innovation, and I'd like to think we're setting the right priorities and taking the right steps to deliver more experiences in this vein from EA Sports," he adds.
The first of these will be 3 on 3 NHL Arcade for Xbox Live Arcade and the PlayStation Network early this year.
This costs 800 MSP (GBP 6.80 / EUR 9.60) or USD 10, and quickly puts players in control of lively hockey matches presented in a stylised heads-too-big-for-bodies way.
And that's just the start; Moore says 3 on 3 NHL Arcade will be a "blueprint for many more inexpensive, approachable, and downloadable experiences" in the year ahead.
On the Wii, Moore has the cartoon NASCAR Kart Racing ready: "The first of at least three EA Sports products that will be either exclusive to, or lead with, the Wii in 2009."
Finally, there will be a free EA Sports Complex launched for PlayStation Home this spring, plus plenty of unnamed PC projects for people to get excited about.
Peter Moore sounds happy and creative. So much so, in fact, that he offered a little prediction ahead of the Merseyside derby last night.
"I have not seen the team selection yet, but if Rafa [Benitez] does not play both Torres and Keane together up front then I fear we are tempting fate against what will be a very determined Everton team who have had a tremendous run of late," professed Moore, presumably now wishing he hadn't. [You're fired. - Ed]