Oblivion and Fallout maker Bethesda plans to make mature games for the Wii.
"We are going to make an announcement on a really big Wii game this year, we've got a couple of other things in the pipeline, and it's a format we're really looking at with the right approach," Sean Brennan, Bethesda's Euro boss, told GamesIndustry.biz.
"I've got consoles at home but I wouldn't sit and play an 18-rated game with my family on the Wii. Is there space in the Wii market for that? I think there is, but again, it's all about finding out how big that is. Is it five per cent? If it's five per cent of the market and you can own that space it's worth doing because you can achieve volume. If you can't own it at five per cent, it's not worth doing, quite frankly," he added.
SEGA has already targeted the Wii with two 18-rated titles - MadWorld and House of the Dead: Overkill - and EA enters the adult fray this autumn with Dead Space: Extraction. Ignoring the runaway success of the console, which has sold 50 million units worldwide, would be "churlish", said Brennan.
But Bethesda won't be churning out sugar-sweet "hamster simulators" under a dedicated Wii publishing label like other companies.
"We're not going to establish a new range and call it 'My Girly Game Range' or whatever these other companies are doing, it's so me-too and boring," explained Brennan.
"Looking at the opportunities in the Nintendo space is interesting for us because it's more driven by getting the right product for the demographic and also the right quality. We're not going to do a hamster simulator, it's not us. We're not going to produce games for girls or pet-sim products. There's nothing to distinguish them from one another," he added.
The full interview with Sean Brennan, in which he also discusses the the pros and cons of DLC, can be eye-balled over on GamesIndustry.biz.