Microsoft has slashed the price of Titanfall by 50 per cent this week - from £54.99 to a far more manageable £27.50.
That's cheaper than the 33 per cent reduction during Microsoft's Summer Sale this time last month (which won't come as a pleasant surprise to anyone who bought it then).
Titanfall's Expedition expansion is currently 30 per cent cheaper too.
The savings tie into the recent reveal of the game's third and final map pack IMC Rising, which was shown off yesterday during EA's Gamescom press conference.
Metal Gear Solid: Ground Zeroes is also half price this week - £12.40, down from £24.79.
EA Sports UFC is a third cheaper too (just £36.84!), along with 40 per cent discounts on a range of Just Dance 2014 tracks - the full list is on Major Nelson's blog.