Virtual reality invention Oculus Rift sought $250,000 on Kickstarter roughly a year ago - a target it trampled as it pelted towards the £2.5 million it eventually raised.
People began to believe, their number growing as Oculus Rift appeared at game shows - like Rezzed this weekend in Birmingham - and as dev kits shipped around the world. Game support sprouted left, right and centre.
Curio became conviction that this could be the future of gaming.
Now Oculus, the company behind Rift, has raised a whopping $16 million in private funding to help bring the headset to market.
"As I mentioned before, the funding opens up all sorts of doors for Oculus. It helps us hire the best and brightest minds in VR from around the world. It lets us experiment and prototype with more cutting-edge tech. And it allows us to build a badass, consumer VR gaming platform, the likes of which the world has never seen," founder Palmer Luckey wrote on Kickstarter.
"Virtual reality will be one of the most significant technologies of the 21st century. It has the potential to drastically alter the way we play, communicate, and learn. I think that VR can (and will) be as widely used as Facebook or Twitter, and the societal implications will be far greater!"
Unfortunately, however, there's still no public release date.