It is perhaps the most bizarre video game/real life cross-over we've ever seen.
Square Enix and Prada - yes, Prada - have teamed up to promote the fashion giant's 2012 men's spring/summer collection. How? By producing a CGI photoshoot, starring JRPG Final Fantasy 13-2's finest.
The images, below - apart from being bonkers - appear in the latest issue of Arena Homme+ as part of the 25th Anniversary celebration of the Final Fantasy series. FF13-2 characters Lightning, Noel, Snow, Sazh and Hope are all wearing Prada gear.
They were created by Square Enix's Visual Works studio in Japan, working alongside the Final Fantasy character designers. The magazine page feature includes "key looks" from Prada's S/S12 men's collection, "regarded by many as one the best of the season, with key pieces including printed silk shirts and sharp modern suiting".
Max Pearmain, Editor of Arena Homme+, said: "Our Spring issue focuses on a world of direction and escapism, and having a visually stunning video game franchise such as Final Fantasy work alongside us and a leading fashion brand like Prada to create something so unique is incredible.
"I've always been interested by the power of video games and their place in society, and the amount of work that's gone into this project blows my mind. We're incredibly pleased with the result."
There's even a quote from FF head honcho Yoshinori Kitase: "The Final Fantasy series is known for its creativity and innovation; so working with Prada, a renowned fashion house with such beautiful clothing, was a very exciting opportunity. The images we have been able to create together are vibrant and unique."
Work it, baby.