Peter Moore on EA's Origin: "I would ask give us 18 months to two years"
"It got off to a rocky start for all the wrong reasons."
Don't stand Origin directly next to Steam yet, EA's Peter Moore has asked - "give us 18 months to two years".
"We need to continue to add social layers so there is value to the consumer, so it doesn't feel like, in their words, 'something that is mandatory that I don't want'," murmered Moore to Kotaku.
"And it got off to a rocky start for all the wrong reasons which were mostly inaccurate: accusations of spyware. The EULA...
"We were clearly focused on by some folks who said, 'We don't like this. How can we start picking things apart?'"
But Origin's over the worst of it, according to Moore.
"It's quieted down. I don't think you see the initial level of vitriol. And I've been in gaming long enough [to know that] if you try to add something that's different, and particularly if you add the layer that it's EA and everything that goes with it..."

Like Bennett, gamers let off Steam.
Origin didn't come out of nowhere: it was the EA Store prior to being relaunched as Origin last summer, and before that it was EA Link and EA Downloader. But its relaunch as Origin was a clear, aggressive move to one day compete with Steam.
"We were clearly focused on by some folks who said, 'We don't like this. How can we start picking things apart?'"
Peter Moore, chief operating officer, EA
Origin now has 9.3 million users, and more than 1 million are active every day. Steam's witnessed 5 million people online at once, and has 35 million active users.
But Moore remembered Steam having similar problems to Origin at launch.
"If you go back and dust off the transcripts of when Steam first came out, it had the same reaction," Moore said. "People didn't like it. You were obligated."
"They provided, over the years - to Gabe [Newell's] and the team's credit - value to the gamer. Those first 12 months were very rocky."
Valve used its games to launch Steam, and so EA has with Origin, through Star Wars: The Old Republic and PC versions of Battlefield 3 and, soon, Mass Effect 3.
More to the point, no internally developed EA games - post-Origin's launch - are available on Steam. These games aren't Origin exclusive - places like GameFly (formerly Direct2Drive) and GamersGate stock them - but promotions and pricing make Origin an overwhelmingly compelling destination to buy them from in Steam's absence.
Steam today offers a catalogue of 1800 games. Origin doesn't, although hands are slowly being shaken by EA. But Moore wants more, and even Valve's games on Origin.
"It's an open platform. There is nothing I would love more than to have Valve's - everybody's games. We're talking to every publisher, as you can imagine.
"It's one of those things where I would ask give us 18 months to two years," Moore concluded. "And if we sit here two years from now, start looking at it then.
"The ability to have your own direct platform with the consumer is going to be very important in the digital world going forward."
You can download the Mass Effect 3 demo through Origin now.
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Comments (92) Latest comment 3 months ago
Comments for this article are now closed, but please feel free to continue chatting on the forum!
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The problem is my PC is filling up with proprietary software and game launchers as everyone wants a bit of the pie and personally i don't like being forced to use even more. As the end consumer, I would much prefer being able to decide what software launcher/gaming portal/whatever I want to use.
If being available from multiple places stops a monopoly and adds a bit of competition to pricing, then even better.
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Yet Steam cannot have EA's games.
Guess the winners are GameStop's Impulse who now carry Valve and EA games.
EA Titles Now Available For GameStop PC Downloads Customers in The United Kingdom!
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That's how you inspire consumer confidence, by threatening your customers.
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You ask us this and expect gamers to respond like reasonable folk?
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I'm happy with steam and I don't want my games on seperate platforms. I am ONLY on origin because BF3 and if I had a chance to play it without origin, I'd happily do so. My inital experiences with the client were terrible and customer support was a huge letdown, not to mention the various connectivity issues.
EA should forego some profit and strike a good deal with valve instead of trying to build up an own empire. Nobody really likes EA but we somehow like their games.
Consequently as a customer I want the game minus EA. That is my perception of superiour value. Steam is like Facebook for gamers. it has become our hub for gaming and origin is like google plus, trying desperately to get in and grab some without actually offering anything innovative or new (please let's not mention the OH SO revolutionary circles in google plus :S).
What happens is, I simply become more annoyed by EA because I feel how they are forcing themselves into the market. It's so penetrant and obvious that it sucks.
So cut, give me Shepard on Steam and cut the crap.
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Sure thing. I will wait.
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I think EA's main problem now is that there isn't really a compelling reason to buy games through Origin. Prices there seem to stick to full price, and while they have sales they don't tend to be strong enough to get people noticing them. Valve on the other hand manage to get people spending money on games they had no intention of buying. That's going to be a difficult hurdle for EA.
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I've not problem whatsoever with Origin as a UI, it's streamlined and to the point, and doesn't seem to hog system resources. But they surely can't expect Valve to allow their games to be bought on Origin when EA removed their catalogue from Steam, even games which were already on there like Crysis 2.
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Add to that the annoying way it announces that it is still running via a notification bubble when I've just booted into Windows, the way patches seldom seem to install properly for me (nor do EA offer a standalone solution), a View setting that simply does not work (uninstalled games show under Ready to Play, Favourites show games that aren't, etc., etc.), old removed demos still show in My Games list (I guess I'm going to be seeing Mass Effect 3 demo from now on?), aborted downloads that don't resume and you might understand why I dislike it so much. That it still hasn't left beta is very telling IMO.
Steam was a mess when it started too but it was a pioneer that led to the digital downloads we take for granted today on the PC. The problem with Origin as I see it is that EA are simply not doing enough to improve/fix it as updates are very rare, much less frequent than they are for Steam and that has far fewer issues on my own system (lack of custom installs and no verification option for backups are my only complaints with the software). EA should take a long hard look at how Valve support Steam; Origin would be a much better and less frustrating piece of software if they did.
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WHAT DO THEY ASK YOU TO SIGN?
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Valve, as ever, are a million miles ahead of EA, and deserve the success that their first to market platform has garnered them, even if it was just used to 'capture' the huge community surrounding Counter-Strike at the time, which wasn't even one of their games.
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Yes, I'm aware it existed before then as EA Downloader but until last year no PC games required it in order to run which was the point I was making. I never installed EA Downloader previously because I didn't want to but with Origin I no longer have any choice.
I actually resent being forced to use a beta. Until Origin reaches a stable release and loses the beta tag, IMO, it should be optional for those of us, like me, who still buy their games on disc. Alice: Madness Returns for example doesn't require either Origin or the disc to run and that's how I'd prefer my EA games in all honesty as I have fewer issues that way.
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Valve, as ever, are a million miles ahead of EA"
How do you know if you have never even seen Origin?
Edit: Damn your quick fingers JetSet!
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There are other download services out there, in fact there is plenty of competition. However, Origin is the only one with a reputation for arbitrarily banning people from their game purchases, and is the only one that gives you not choice about whether or not to send EA information about your PC.
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It might work... or am I thinking too reasonably here?
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Edit: Dang, seems Darren beat me to it way earlier
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Agreed. I understand the EULA issue for people, but everything else seems like silly fanboyism to me.
Surely having 2 places to buy games is better than one as competition is good for the consumer.
Also, if EA doesn't want to sell the game on Steam that is fair enough. Do people bitch and moan about Tesco being the only place you can buy a Tesco product? No, they deal with it and if they want the product they go to Tesco! At least with these online stores you don't actually have to get off you fat arses you just click a few buttons.
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Unless of course they were "creatively" including all the old EA accounts from years ago. But Ea wouldn't do a thing like that, would they?
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I wouldn't use it given the choice, and that won't change in 18 months, but if EA keep releasing games like BF3 I will learn to get used to it.
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Overall it does not really matter who is behind these online distribution services, they all have advantages and disadvantages - what matters to me is consumer choice.
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>Surely having 2 places to buy games is better than one as competition is good for the consumer.
It would be if half of those games weren't exclusive to one client. EA needs to release BF3 and ME3 on Steam before this competition argument will be true.
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It's probably true. All EA accounts are effectively Origin accounts and work on there so anyone who set one up to play online or used the old EADM (which has been around a few years as stated in the article) will now have an origin account. Sneaky way to get a huge "user base" but accurate.
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It would only be competition if EA games were available on both platforms at the same price. Then we could decide which platform we preferred. At the moment, instead, you are FORCED to use Origin if you want to play EA games. If you have no choice how can anyone claim that it's competition?
It's not competition, it's fragmentation. All because EA want more profit.
Steam does everything Origin does, but better. The SOLE reason for Origin's existence is so that EA can cut Valve out of the equation and make more money - at the expense of the customer by making playing games on PC more complicated and fragmented. Anyone claiming otherwise is talking BS.
Also, anyone arguing that a steam having a "monopoly" will mean high prices also clearly knows very little about steam. Because it's always been one of the cheapest ways of getting games. It doesn't have a monopoly either since there are plenty of other places to get downloadable games (Good old games, direct to drive etc).
Origins is garbage. It is EA putting profits above their consumers. Given the choice nobody would want Origin over Steam, EA simply take that choice away if you want to play their games. Basically using their good products to force a crappy inferior one on consumers for profit. Yes, they have the right to do so. But it's really, REALLY scum-baggy. And I shall not be supporting it.
The analogy of only having the 360 in the console market is also completely flawed btw. Because Valve do not make hardware. It would be like saying "imagine having only game shops that sold all games". Yeah, that's the way it was supposed to work. How would you feel if EA pulled their games from all retailers and made you use some crappy EA store (which was inferior) to buy games. Not best pleased. But it's a much more accurate analogy.
If EA still had games on Steam then they would maybe have a point. Instead they pulled them all to force consumers to use Origins - which renders all arguments of "competition" completely redundant. Nobody is using Origins because it's competitive with Steam, and EA didn't make Origins because they think it's better than Steam (they themselves admit it isn't). The only reason Origins exists is so EA can make more profit off their games. By shoving an inferior product down consumers throats.
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I don't want any monopoly, I like choice and I would like to be able to choose Steam, Origin, Impulse or whatever platform based on their quality of service and pricing ... not because one of them prevents their titles being available on the competition.
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Anyway, what about Portal 2 (and maybe the HalfLife games) though. Isn't that exclusive to Steam?
So, isn't that worse than EA making things like BF3 available on multiple services except for Steam?
Edit: Looks like it isn't exclusive, but still BF3 and ME3 are NOT exclusive to Origin they just are not on Steam in the same was as HL2 and Portal are not on Origin.
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Lol, do you understand what competition means in business? It does NOT mean everyone releasing at the same price and see who people like more, it means seeing who can get the better service, the better products and the better price.
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So if EA pulled their retail games from brick-and- mortar stores and made you buy them from an EA store that would be good?
EDIT: Origins is a crappier product than Steam (currently), and isn't going to lower prices (since Steam sales are already insane). So in what way does Origins benefit consumers?
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Once a few glaring T&C issues are sorted as a DRM (which is all Steam is to me apart from a place to buy cheaply) it's a lot less restrictive than Steam so I'm happy (well as happy as you can be about DRM anyway) to use Origin for EA discs certainly happier than using steamworks....once those terms are a bit more consumer friendly and gamers are protected though, not before.
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If EA still allow me to buy from the other services too (as they do now) then I wouldn't be too bothered about the bricks and mortar as there would be competition between the digital services to get the better price and more buyers.
Edit: "and isn't going to lower prices (since Steam sales are already insane)"
Wow! You can see the future. Origin have already had a sale and the prices were pretty damn good tbh.
The great thing about competition is that now Origin will try beating Steams sales and if they manage it Steam will do even better sales. Competition is a WIN for us.
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It is likely that a bulk of those accounts have originated
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It changed only in name, as all Origin's "social functions" were already in place then.
As for the beta thing, I've had no issues with it. It even works offline.
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erm...
try 8 years and 5mil concurrent users.
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You could say EXACTLY the same as you are saying about Origin about Steam.
"At the moment, instead, you are FORCED to use Origin if you want to play EA games. If you have no choice how can anyone claim that it's competition?"
You are also forced to use Steam if you want to play a Valve game.
"It's not competition, it's fragmentation. All because EA want more profit."
There were other digital download services before Steam, so they started fragmenting the market all because Valve wanted more profit.
"Steam does everything Origin does, but better."
IMHO, Origin is better than Steam when Steam first released
"The SOLE reason for Origin's existence is so that EA can cut Valve out of the equation and make more money"
and the SOLE reason for Steam's existence is so that Valve could cut the other download services of the time and the shops out of the equation and make more money.
"at the expense of the customer by making playing games on PC more complicated and fragmented. Anyone claiming otherwise is talking BS."
How much simpler do you want it to be? To play BF3, I double click on the BF3 icon on the desktop and of it goes. I'm pretty certain it's not any easier than that with Steam.
Don't get me wrong, I love Steam but it's starting to get worse fanboys than Apple.
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Origin had a sale to compete with Steam, not the other way around btw. If steam didn't exist I doubt Origin would be having any sales.
EDIT: And to address your points:
"IMHO, Origin is better than Steam when Steam first released"
Had Valve launched Steam in a setting where there was already an existing well established and standard "steam-like" client, then I would be saying the same thing about them. It's completely irrelevant to say that Origin is better than Steam was circa 2004. It isn't competing with Steam circa 2004 and the environment is completely different.
Maybe I'm alone in wanting one game collection, one friends list, achievements, forums, groups etc. I really doubt Origins will make Steam any cheaper. It doesn't offer better service than Steam. I just, personally, completely fail to see any benefit to me as a consumer from it. Sure it benefits EA's bottom dollar, but to me it simply means the games I want aren't available on the service I want. And I suspect that would be the majority of people's feelings on the subject.
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erm...
try 8 years and 5mil concurrent users."
Still don't see how exactly do you 'know' it is better? After all you said you have never even seen Origin. Just because it has been around longer and has more users doesn't mean it's better.
Christ, my Nan has been around longer and had more users than my partner, but I doubt she is better.
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The fact is Valve have earned people's trust and goodwill, they did that even before Steam. EA on the other hand have earned the opposite, and PC gamers in particular are rather distrusting of them, with lots of people half-expecting to have the rug pulled from under them or for EA to sell them out in some way.
Whether that's fair or not (IMO it's perfectly fair), EA/Valve's respective relationships are probably more important to the accepting of Origin than the tightly worded EULA, which nobody reads and is incompatible with lots of laws anyway.
While I don't doubt EA can build a big userbase for Origin who grudgingly accept its existence, EA have a long way to go if they want people to recommend it and be enthusiastic about it in the same way they are about Steam.
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It doesn't look to be anywhere near as good as Steam to me...
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But like I say it's their own fault that people expect the worst of them. People don't trust what they say because EA have bullshitted so many times in the past, and they only ever show respect for money, not respect for PC gaming like Valve have.
So it's a shame there is so much FUD spread about, but they only have themselves to blame. Maybe they can change that, but I doubt it - they have an awful lot of work to do to win back that trust.
edit: open and honest comments like in this interview are a good start.
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who?
besides the 9 mil dumbfucks that installs everything before reading the eula.
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As opposed to getting off to a rocky start for all the right reasons?
What a very strange man.
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Battlelog is one of the 3 main reasons due I did stop to play BF3. Keep improving Origin, fire the Battlelog creators and maybe we will have bussiness again in the future, EA.
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The only reasons I don't see myself using it as often as steam are the few non-EA titles, and the high price of the games, although it's getting better - just a few months ago, they were asking €20/€30 for titles that could be bought on retail budget editions for €10. Right now, they have NFL Head Coach on sale for 9€, and while. I know it is supposed to be rubbish, might buy it out of curiosity.
If EA wants to succeed, they need a lot more games, from €5 indies to €50 AAA titles and also regular promotions - I can't remember many games I've bough full price on steam, but even at discount, I've wasted a pretty good amount of money there. Also also make, for instance, a reasonably priced "NHL Legacy" (or FIFA/NBA/Madden) pack, with all games between 1988 and 2008, properly supported to run in modern systems. Using it only to peddle Sims, Mass Effect and Battlefield when the company has about 30 years of back catalog seems a poor move. Of course, not all of it has any commercial value, but putting it up a few dozens of titles for free would be a good PR move. And boy, do they need one.
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You need to take a breath, your brain appears to be oxygen depraved.
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That is Valves doing and NOT EA's. Yes it may play into EA's hands, but it was all down to Valve trying to control where people bought their DLC and so make them even more money.
Surely EA had removed them to control the market more then they would have removed them from all download services. They have not.
EA have explained this a few times and yet their has been no comment from Valve to deny it. If you are upset that the games are not on Steam then blame Valve.
VG247 and RPS have coved this too and RPS requested feedback from Valve, but they have remained silent on the subject. If the situation is not of their cause then staying silent as they have is a very strange thing to do.
http://www.rockpapershotgun.com/2011/07/27/the-fade-dragon-age-ii-gone-from-steam/
http://www.vg247.com/2011/07/12/why-valve-needs-to-come-clean-on-steams-ea-aversion/
Valve are a business the same as EA. They both want as much of your money as possible and will both do whatever them think they can get away with to get it.
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I mean, you forfeit your account after 2 inactive years?
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You are referring to this bit I guess:
“If you have not used your Entitlements or Account for twenty four (24) months or more and your Account has associated Entitlements, your Entitlements will expire and your Account may be cancelled for non-use.”
This is actually stating that your account is safe for at least 24 months of in-activity.
Another way of reading it is that they will not cancel your account unless it is has not been used for 24 months or more and even then it is still a 'may' and not a 'will'.
Note the absence of this in other EULA's actually means that other companies 'may' remove you account whenever they want.
This part of the EULA is actually protecting you as a customer.
The only bit of the EULA I do not like is the bit about data gathering, but tbh I have a feeling that has been badly written too and sounds worse then it is. Still it's crappy and needs re-addressing by EA
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Steam says if you want to sell your game on Steam, you have to offer the DLC there too. EA (and Mojang, and Nadeo etc.) want to sell the DLC exclusively themselves, so their games are incompatible with the service. Whether Valve pushed or EA jumped makes no difference.
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I agree that the reason the games were removed should make no real difference, but people are blaming EA for fragmenting the market and removing their choice of where to buy games which is not necessarily EA's fault and so I think it is important.
EA had it's own policies in place that worked fine with Steam before, so why should EA change them (and potentially have to patch some games that have in game stores) to meet Valves changed policies. Valve and EA should really have talked before hand and tried to come to some arrangement but BOTH companies are being too stubborn and greedy and forgetting about us the customers.
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However I'm not as bothered by some games not appearing on Steam as lots of other people seem to be. Minecraft isn't on Steam and that didn't seem to do it any harm. PC gaming has never been about one company running the whole show, that's one of its strengths.
I do agree that it'd be nice if they could sit down and work it out though. I'd have bought BF3 on Steam if I could, but I guess EA knows that so they have little incentive to make it work anyway.
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So it's 'Inaccurate' that you pulled SWTOR off all the other Digital download services and made it Origin exclusive so you could charge £45 for it?
Mkay...
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Then I get on and see The Old Republic on there for 75 euros and remember why I shouldn't bother. 75 Euros!!
Meanwhile Steam won't allow me to download anything after about 7 o'clock, unless I opt for a server in Singapore and get a terrible DL rate.
And Impulse / Gamestop keeps throwing Certificate Errors at me.
So at the moment they're all annoying me, for different reasons.