For a third consecutive month, Xbox 360 has been crowned North America's best-selling home console.
Microsoft revealed a March tally of 430,000 Xbox 360 sales: a significant amount more - 28 per cent more - than in March 2010.
In only one of the last 10 months has Xbox 360 not been top of the home console pile.
Gamers are spending the largest amount of money on Xbox 360 goods, too. Combined spend on hardware, software and overpriced accessories - oh did I say that out loud - reached $457 million.
In software, eight of the top 10 best-selling March games were multi-platform and are available on Xbox 360. Microsoft picked out Homefront, Crysis 2, Dragon Age II and Call of Duty: Black Ops. These are games Microsoft and Xbox 360 have run special promotions for.
The DS was March's best-selling console, although sales figures are unknown. The Nintendo 3DS sold just under 400,000 units in the week following its 27th March launch.
Sony is yet to reveal PlayStation 3 sales for March.