GAME, HMV pin 3DS price at £229.99
UPDATE: ShopTo now asking £199.85.
UPDATE:ShopTo has lowered its asking price to £199.85. It's claiming it's a "promo pre-order price" available "for a limited time only".
ORIGINAL STORY: Both GAME and HMV have pinned a £229.99 price tag on the 3DS.
Elsewhere, both Play.com and ShopTo are now asking £219.99 for the handheld, which launches on 25th March, although the latter told Eurogamer "We should point out that is a preliminary price - it may change later, but if you pre-order at that price you wont pay more than that."
GAME PR chief Neil Ashurst told Eurogamer that the retailer is looking forward to accepting pre-orders for the console.
"At GAME, our customers are already excited about the Nintendo 3DS and now that we have the official launch date, we cannot wait to show the 3DS off and begin selling it to our customers," he explained.
"It takes gaming and 3D technology to a completely different level. The opportunity to play games and watch films in 3D without the use of dedicated glasses is simply awesome and once again proves that the video games industry is at the cutting edge of technology. Everyone who has seen the 3DS in person, whether they are a core gamer or more of a social gamer, has been blown away by it."
Nintendo announced at its press conference this afternoon that pricing of its new system was in the hands of individual shops.
We'll update this story with more pricing as it comes in.
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Comments (199) Latest comment 1 year ago
Comments for this article are now closed, but please feel free to continue chatting on the forum!
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[@Game.co.uk]
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Would have liked one, but can not justify that amount of money.
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edit £194.99 at gamegears
http://www.gamegears.co.uk/search/3ds
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But wtf. Probably easier to find one, then.
Because they will get sold no matter what.
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Still once they've sold 100 million units and it's at a better price i will certainly be interested
that'll be about 6 months if Nintendo's midas touch continues
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Not sure what GAME are up to saying that they're still working out, everyone knows that high street retailers price match hardware or is it a coincidence that the consoles cost exactly the same regardless of which store you buy from?
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Cuntrags.
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Could be interesting...
£230 for a handheld is ridiculous.
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Hopefully that's the standard launch 'tax' before it settles at something more reasonable.
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3DS is really a PSP in 3D. And for £230 thats alot of money.
If sony release psp2 with 3D, Hdmi output, HD graphics, trackpad, really good networking (fb,twitter,psn etc) they have a really good chance. The only issue is price. And sony have to price either the same or lower.
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Not quite that simple though sorry.
Not sure what the current situation is but at one point even the the $ was worth a different amount than the £, products and pay rates in America matched the English ones but just with the $ and £ switched.
You have to remember we have different tax rates, our pay is different and the cost of living is different, but it all sort of balances out in the end.
Basically everyone is being charged too much (in my opinion) not just us.
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Nintendo is overestimating their influence,just like Sony...
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HAHAHAHAHAHA. If the PSP2 launches below £279.99 I'll eat a green banana.
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Average sales tax in the US is about 6%.
[link url=http://www.taxadmin.org/fta/rate/sales.pdf
]http://www.taxadmin.org/fta/rate/sales.pdf
[/link]
So the 3DS will cost about US $265 in America. Which converts to £166 or €197.
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... but at least today I learned the expletive 'cuntrags' and it didn't cost me a penny!!
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To borrow a phrase, Tax does not work that way! Nintendo can be balmed for many things but the different level of taxes between the US and Europe ain't one of them. They set the pre-tax price only. So a UK price the same as the US would be around £190 plus about 5 - 10% extra on top of that as the extra cost of doing business here (transport, storage etc all costs more in the UK) so something in the £200 - £210 region is about right.
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[link url=http://www.game.co.uk/search.aspx?s=Nintendo+3DS&x=0&y=0
]http://www.game.co.uk/search.aspx?s=Nint...[/link]
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http://www.gamegears.co.uk/ds-dsi-c7/ds-...
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My point is that these amounts aren't even in the same ball park. £150... to £230?
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Instead of all the fuck you Nintendo, HMV etc, we could actually wait for the official announcement before complaining?
Call me old fashioned but no-one here (including me) seems to be commenting on a firm RRP.
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@RobPurchase, "£159.99. What say you?"
If it's $249, then that equates (as you say) to £159 at todays exchange rate.
However, that's £159+VAT@20% = £191.
Add onto that Nintendo's Special EU Tax and you're looking at somewhere between £199 and £229. My guess is the latter.
Oh, and for those saying "Greedy retailers", how fucking stupid are you? Just because Nintendo say it's up to European retailers to price it up, they still have to work from the price they have to pay Nintendo for it. And I promise you this, European retailers pay more than our US cousins.
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I'm still very excited about the 3DS, but I doubt i'll buy it on its day of release.
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It's not.
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Have you ever ordered from gamegears before?
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As you clearly know, please enlighten us to the price difference between the UK and US wholesale costs for nintendo products.
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This is worth keeping in mind. If you own a time machine.
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]http://www.gamesbasement.co.uk/consoles/...[/link]
£159.99 there.
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Oh really?
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@TopKatt. Never, just thought I would post the link here
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]http://www.gamesbasement.co.uk/consoles/...[/link]
£159.99 there."
One problem with that; it's advertising the console as being in red when the launch colours are only blue and black.
I call bullshit.
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US street price including average sales tax: £164
UK street price including sales tax (VAT): £229
Amount by which UK price is higher: 40%.
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I'm sure there will be enough of the usual Nintendo supporters for it, who will buy it regardless of price on launch and make it a sell out.
EDIT: I realise there is no SRP but GAME's price is an indication of what it would be if it had one
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In THAT market (which is what the 3DS is going to be facing) it really does seem very very expensive for what you get. As I've said elsewhere I don't think it'll make much difference, Nintendo will still sell out all it can make, but it's definately out of step with the rest of the market.
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I remember how everyone moaned at the DS being £130 when that came out and people got used to that price and then some pretty fast. The DS got moaned at for having poor graphics by a lot of you. Now Nintendo put in some good graphics and a 3D screen and you are surprised that the price goes up and the battery life goes down? Get real!
Seriously... console over handheld bias is getting pretty old. If PS3 was the size of a DS and you could play it from anywhere then I would understand the comparison. You would think that being handheld was an inconvenience :S
If there's one thing that's always a certainty it's that people on internet forums will never be pleased
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I want more console type games on handhelds, higher resolution games with more pixels on the screen, this is 800x240 3.5" screen , PSP GO 480x272 3.8" screen, PSP 480x272 4.3" screen. They should have made it north of 4.3" with 640x480 being the minimum.
Looking forward to the specs of the PSP2 and the Panasonic handheld.
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I'd rather wait a snatch one from an unsuspecting kid, get sent to prison and buggered by a big fella called Winston than pay that sort of money for one when America are getting it for £80 less
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What am I, your personal research slave? Work it out yourself.
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I used to do some contract work for EntertainmentUK (that company owned by Woolworths) back before they went tits up, bringing Zavvi down with them, and was surprised when I was shown the wholesale prices for Nintendo and Sony consoles and accessories. In many cases the wholesale price was more expensive that the same products were selling for at retail in the US.
It's just the way it is. Sorry.
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No you don't, because the DS and DS Lite both came out at £99.99.
[link url=http://en.wikipedia.org/wiki/Nintendo_DS#Launch
]http://en.wikipedia.org/wiki/Nintendo_DS...[/link]
http://en.wikipedia.org/wiki/Ds_lite#Launch
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Any region that compares their price to the US one can moan..including Japan.
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In this current economic climate,that's a seriously expensive price for a handheld.
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Not trying to get into a war about this as you are correct that there is no official RRP. However, why is the US price $250?
There doesn't seem to be any fluctuation there like we are seeing over here at the moment.
I believe the Wii and DSi did not have RRP's but they retailed at £180 and £150 respectively on launch.
I'll accept that calling it an RRP was a mistake, but surely previous launches indicate that whatever you call it, a standard price was adhered to amongst retailers.
The many different prices mentioned so far merely say that retailers have not been given a trade price as yet.
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It's about 15-30% cheaper for the PS3 going by present Amazon prices.
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You will be waiting a long time they are illegal in the UK
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So, to get a US version, 2-5 days later (dependent on couriers etc), you'll save £25 at the end of the day... and that's so long as you've already got a UK charger...
[edit]
amazon's breakdown
Items: $249.99
Shipping & Handling: $24.98
Pre-order Guarantee: -$0.00
Total Before Tax: $274.97
Estimated Tax To Be Collected:* $0.00
Import Fees Deposit $54.99
Order Total: $329.96
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Even though i see an out pouring of anger on the forums, im in no doubt the 3DS will sell like hot cakes. Frankly i wish people would learn to "vote with there dollar" a little more.
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BTW for any people who get a discount at hmv.com, this is currently applying to 3DS consoles (Though admittedly might not be honored knowing HMV)
If you are a student with an NUS Extra card then you can get 5% off of it at play.com. £206 at hmv or £208 at play after discounts for me. I've put pre-orders on both just incase HMV cancel
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I think the reaction to the price is generally related to how a handheld is viewed as a product - i.e. less 'neccesary' than a full blown home console. That is why the price seems high. People are prepared to fork out £200-300 for something they're likely to spend a large amount of time sat in front of at home. Whereas, a handheld is an inherently more casual, throwaway, luxury experience, which the majority of owners probably most use whilst on public transport or when otherwise out of the house. It's a convenient distraction when they're stuck somewhere with nothing better to do, rather than something they'd actively choose to sit down and play for hours on end. They can see how they're getting value for money out of the cinematic experience which is a modern ps3 or 360 game, which might take at least 10 ish hours to finish - not including multiplayer - and maybe as long as 40-60 in some cases, and has high production values.
But to be honest, it isn't as if someone at Nintendo has decided to make the ideological case for handhelds costing as much as home consoles, so arguing that point seems somewhat moot. Whilst I'm sure retailers (and nintendo in their wholesale price) are trading on the Nintendo brand, what's pushing up the price still further, is the 3d stuff. To me, this is a real test of whether consumers are prepared to pay for 3d, or whether they see it as a gimmick which doesn't add much to the overall experience.
Personally, i think i fall in the latter category so far. I've yet to be convinced the whole 3d thing really adds much to the experience, either in the cinema, or sat gaming at home. Or indeed sat gaming on a train. If I'm going to buy a handheld, because of how little i'd use it in comparison to my 360 and ps3, it would have to be sub 150.
As a caveat to all of the above though, I'm sure there are people out there who travel so much or spend so much time waiting around whilst out of the house, that handheld gaming IS their gaming. In which case, the price point of a ps3 for the 3ds may well make perfect sense. On the other hand, smartphones are getting more and more impressive every day when it comes to games performance. The next gen SoCs, out in the next few months, are really very impressive. Why carry around two devices when you could just take the one?
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+100
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Are those people going to be interested in buying a handheld for £220 that has a three hour batter life? Even my commute (which isn't that far) I'd be charging the thing every night. Is that really an easy sell?
Jon
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OH i know what that is, its the noise of Sony laughing.
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Jon "
No, it isn't. I was just covering my ass against the inevitable "well actually handheld gaming is more important to me than home console gaming" responses
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Glad I jumped ship early for an iPod Touch now. Also: 40 quid a game?!!!
Nintendo, I loved you hard and long, but it's time we parted ways. take care x
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(get well soon SJ)
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Mate my moneys on it selling plenty, during my 27 years on planet Earth i've discovered one thing is certain, people are stupid.
I don't know when the unwavering desire to get ripped of started, but it has most certainly infected most of the population.
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Get ready for a Nintendo and Retailer spitroast.
Bend over and take it!
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A lot of my handheld hours are spent at home actually, but for me the best games on Nintendo's handhelds have always had a hint of special about them that can't be acquired anywhere else. Also... playing a DS in bed with headphones on is a pretty immersive experience with the screen so close! Far quicker to jump in and out of then a console as well.
@any importers: Make sure that you realise that buying a US 3DS means that you could be forced to import all of your games from the US too. I used to do it for the original DS but importing sure isn't as cheap as it used to be for DS games now. It's something to consider!
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...in your 3D stereoscopic ass
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Everyone who's comparing the price to the US price should bear in mind one thing. That is the US price before tax is added on, and all most states in America have different tax rates it's impossible to give 1 firm price on it.
Even if you do convert it straight from dollars so it works out at being £159 do you really think Nintendo would sell it to the retailers at that price? They would round it up probably to £175 and then on top of that as has been said you need to add VAT onto it, before you even take into account all of the things that the company then has to do to promote the console.
And for those of you who are waiting for the supermarkets to come in.... If you keep wanting that to happen then there will be no high street shops within 5 years as they all would have been run out of business. If you had any idea at all how much supermarkets rip you off on your normal shopping (most make around 300% markup on fruit and veg) I wonder if you would be angry with them??? They make such a huge mark up on most of their products that they can afford to make a loss on consoles, cd's, dvd, tv's etc... because it gets you into the store
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The problem with Advance Wars was it not being in 3D?
Completely agree with your point about gameplay time on handhelds - I put well over 100 hours into Bangai-o Spirits alone - but that's not an excuse for giving them insane home-console prices.
As I've said since day one - the 3DS will sell plenty at launch due to the sort of embarrassing fanboys who will happily pay Nintendo several hundred quid to play a bunch of 15-year-old N64 games again on a smaller screen. After that we're in a very different place to the £99 DS Lite. Nintendo are just milking the gullible and stupid (or "early adopters" as people politely call them), and it's hard to blame them for that when there are so many of them.
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It's possible to know the average sales tax, though, which is apparently 6%.
"Even if you do convert it straight from dollars so it works out at being £159 do you really think Nintendo would sell it to the retailers at that price? They would round it up probably to £175"
Um, in other words they'd rip UK buyers off, which is what everyone is saying.
"and then on top of that as has been said you need to add VAT onto it, before you even take into account all of the things that the company then has to do to promote the console."
And what, they DON'T need to promote it in the US?
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I'm not denying that the people in the UK are getting ripped off, we always have done, by every game/console manufacturer. All I'm saying is that people shouldn't just look at £159 as a solid price and then think the retailers are pocketing the £70 or so
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So i suspect people will still buy it in droves... BUT... no offence £39 for the games, your having a laugh right... cant see the next iteration of Nintendo games on the 3DS being that much of a quality leap to justify the price. But it will reduce in cost over time, and i am sure the games will too.
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The thing that many seem to be forgetting is the 3DS IS launching at the same price as the Wii....250 euros.
The problem for the UK is because the pound has gone to shit..
When Wii launched... 250 euros was around £166
...now 250 euros is around £211.
..a jump of £45
If the pound/euro were the same value as it used to be...we'd be getting the 3DS for £179.
...and Nintendo can't lower the price to retailers in the UK..as all that would happen is everyone in Europe would import from here (which did happen with the Wii for a while when the pound really dropped).
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At that price( £229.99) you can buy a proper full size HD console, and get the games a damn sight cheaper on budget or second hand.
Ninty may have gone a tad too far this time
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Especially games writers. Games writers absolutely have to be fans to follow, and/or comment on, the market development.
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Stangely I'm sure I paid £130 for my wife's DS Lite in HMV at the time.
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That's all most people could see in the console back then. Most looked at it as a DSi with 3D graphics when all the time we've been learning there's loads more to it.
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I'm afraid Nintendo are in a downward slope which it sees every other generation - in this case after the boom of DS and Wii. It hasn't done enough for publishers, hasn't invested in online infrastructure and has only ensured that enough units are sold to casual gamers so they make a quick profit.
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And you never did. Possibly because it IS just a DS with a 3D gimmick. Feel free to list the reasons otherwise.
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I wonder if Sony can step in and release their PSP2 at a lower price point, but on a better format than UMD ie Cartidges also downloadable mini-games this time around
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"I think that most people here never had any intention whatsoever of buying the 3ds, whatever the price was , which is why they are making the hateful comments."
Oh I really did. I've had a SNES, N64, Gamecube, GBA and DS from Nintendo, and I nearly wet myself when this was first announced. However, I haven't bought any recent console, precisely because of the price. Not just the hardware, but the games too. The DS has had some great games, but very few that I would consider worth a 30 quid pricepoint.
I have to wonder where the price hike comes from compared to the DS. Both have graphics comaprable to 10 year old consoles, both have wifi, both two screens. So I'm thinking, slightly larger, 3D top screen, extra memory, and two camera's. More? Yes, but £130 more?
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Thanks, Nintendo!
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The 3DS is much more than just a DSi with a 3D screen. [link url=http://ds.ign.com/articles/109/1094930p1.html
]http://ds.ign.com/articles/109/1094930p1...[/link]
To break it down a bit heres some of the extras:
- 3D screen (obviously) - Which will allow you to not only play 3D games but watch 3D without the need of 3D glasses.
- 3D rear facing camera (and still has a 2D front facing camera)
- Motion sensor & gyro (like the iPhone)
- An analog control 'slidepad' - Looks like the PSP 'nub'
- Higher res bottom screen (320x240 instead of DSi's 256x192)
- New processors so can handle doing more stuff.
- 2Gb SD card (I don't believe the previous ones came with any memory cards did they?)
- Telescopic stylus
- Infrared port
- Fully backward compatible with the DSi
Still too pricey for me though.
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I was a bit sceptical before but now... Day One!
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It all looks very nice, but perhaps they were trying too hard to compete with Sony/Apple on specs.
At the moment it's the proposed game costs that puts me off.
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If you take the screen out of the equation how much would you pay for it? I can guarantee most people wouldn't pay more than £140 for it.
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"If the uk highstreet stores are willing to try and rip off the general public during a recession then good luck with that one. Hmv won't exist in two years time because everything is way overpriced anyway. There was a time when hmv ruled the highstreet until they got greedy"
If you really don't know anything about how the retail business works, which you clearly don't, then I wouldn't bother writing crap like this because it's not even close to the truth. And as for waiting for it to drop below £180 online, then good luck to you you'll be waiting a while
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The pricing depends on us, how many of us buy in first 3-6 months. Big N are testing the water....
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Huh?!
It's around the same price as when the PSPgo was launched and is now not much cheaper. So, I'm expecting the same 'rebellion' as I (quite rightly) noticed against the PSPgo. Otherwise, gamers - the world over - are the biggest bunch of hypocrites I've ever come across.
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...so selling at £230 means the shops are getting a healthy 33% mark-up.
I'm holding off until the Supermarket price wars.
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As mentioned before that price is before you add the 20% VAT and other costs that go along with it, so it's not a 33% markup at all
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Nintendo still have to charge VAT to retailers when they sell them the systems....which the retailer then claims back.
It really depends on if the retailer was quoting the price including or excluding VAT.
If a retailer buys a 3DS off Nintendo for £173...then that's a unit price of £144.17 + £28.83 VAT.
So £144 + 33% mark-up (£48) = £192 + 20% VAT = £230.
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So you still can't, then?
Maybe "telescopic stylus" is the new GIANT CRAB!
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So you haven't been following the business news with regard to HMV this week, then?
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I know what its features are, dear. That's how I can say it's a slightly souped-up DS with a 3D gimmick. Do you have any advance on "telescopic stylus" as to why that's not an accurate summary?
(Rhetorical question, there. If you did, you'd have given us it one of the previous ten times.)
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The price the retailers are getting the console for is £159 so if you add the 20% VAT that makes it £192, and then the mark up would be 20% to make it £230. It may seem like a lot but it's actually quite standard for consoles and slightly less than some others like the PSP when it came out.
Surely if we're going to be bashing anyone it should be the online retailers like Play and ShopTo! They are selling it for £10 less than the high street and yet they don't have to pay any VAT at all!! How about that for a nice 38% mark up
And people wonder why the high streets are being forced out of business, while online and supermarkets do so well
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Obviously, nobody knows yet. I suspect few people (in the grand scheme of things) actually even know what the PSP2 will be capable of. However looking at Sony's track record, you'd have to say it would be very surprising if the PSP2 cost less than 200 quid at launch in the UK.
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am i missing something? why dont play and shopto pay VAT?
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because most of the big online website like those are based in guernsey so they avoid having to pay any VAT
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the vat exemption actually only applies to sub £18 goods and shopto is based in Bracknell which isn't really Channel Islands.
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apple have been selling underpowered shiny tech for donkeys years, nintendo are just following the trend cos they're products are hot right now.
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Cashback!
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EDIT - I am a spaz! Obviously meant to type £199.85! Sorry everyone, you can all call me names now
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£119.85 !?!?
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Nintendo will charge this price because they expect it to sell well at that price, the naysayers here notwithstanding. As a Dilbert strip once said, "our customers want better products for free". "Nobody" were going to buy the PS3 either...
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The price you have to pay for a migraine these days is ridiculous.
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Err... hardly anybody did, until they dropped the price by about 100 quid.
Jon
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You remember the PS1 costing £500 before it was even released? Interesting.
The PS1 launched at $299.
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"Ouch. That's a difficult price point, more than a 360, nearly PS3 price, double the price of the DSi at the moment"
Stop bitching and look at it the other way. It's cheaper than an iphone, less than half the price of an ipad and a 6th of a Mac book.
Make your choice and pay the money.
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"There must come a point where even someone with a large amount of disposable money says 'No!' to being completely ripped off"
how is making less profit than Apple suddenly ripping people off?
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The Atari console would be £610 in today's money.
PS1 £436 in today's money.
Sega game gear £242
And lol at the idiots comparing Nintendo products that contain a *fair* mark-up, to Sony and Microsoft who *subsidise*